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World Online Advertising market

Published By :

IDate

Published Date : Aug 2014

Category :

Advertising and Marketing

No. of Pages : N/A

Search - Display - Mobile - RTB - Social networking - Video

The World Online Advertising market package includes: 
  • a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea –China - Brazil – India – Russia – Turkey - South Africa – Switzerland), 2 zones and world consolidated. Six sub-segments are estimated for each country : search, display, mobile, RTB, social networking and video. 
  • a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes an overview of the world leaders and their KPIs (Google – Facebook – Yahoo! – Microsoft – Twitter – Amazon – Apple)
Table of Content

1. The advertising market in figures 
1.1. Value of the global online advertising market 
1.2. Value of global online advertising market: regional / country breakdown 
1.3. Value of global online advertising market: breakdown by format 
1.4. [Mobile] Value of global online advertising market 
1.5. [Mobile] Value of global online advertising market: regional / country breakdown 
1.6. [Social] Value of global online advertising market 
1.7. [OTT video] Value of global OTT video advertising market 
1.8. Value of global RTB advertising market 

2. The online advertising ecosystem 
2.1. The overall advertising ecosystem 
2.2. Overview of player shares in advertising market - worldwide 
2.3. Focus on mobile advertising: breakdown by format and main players 
2.4. Google 
2.5. Facebook 
2.6. Yahoo! 
2.7. Microsoft 
2.8. Focus: search advertising partnerships between the giants 
2.9. Twitter 
2.10. Amazon and Apple 
2.11. Player positioning in terms of open/closed and mobile focus 
2.12. Wrap-up on the giants: Different approaches by the various players 

3. Main trends in online advertising and personal data use 
3.1. The major trends overview 
3.2. Technology trend: RTB 
3.3. Technology trend: Re-targeting 
3.4. RTB and re-targeting example: FBX (Facebook Exchange) 
3.5. Business model trend: native ads 
3.6. Business model trend: new data monetisation and exploitation strategies 
3.7. Business model trend: new data exploitation models by telcos 
3.8. Business model trend: examples of other players with data to exploit 
3.9. Privacy trends: cookies 
3.10. Privacy trends: The tussle over cookies and alternatives 
3.11. Privacy trends: VRM 
3.12. Privacy trends: Privacy paradox and usage

List of Table

1. The advertising market in figures
Global online advertising revenues and their share of total media advertising revenues, 2010-2018
Global online advertising annual ARPU, 2010-2018
Global online advertising revenues, by region, 2010-2018
Global online advertising revenues of select APAC countries, 2010-2018
Breakdown of global online advertising revenues, in terms of advertising formats (display, search, other), 2010-2018
Share of search engine markets, global and in select countries, based on searches conducted, 2013
Global mobile advertising revenues and their share of total online advertising revenues, 2010-2018
Global online advertising annual ARPU, 2010-2018
Global mobile advertising revenues, by region, 2010-2018
Global mobile advertising revenues of select APAC countries, 2010-2018
Global social networking advertising revenues and their share of total online advertising revenues, 2010-2018
Global social networking advertising revenues, by region, 2010-2018
Global OTT video advertising revenues and their share of total online advertising revenues, 2010-2018 
Global OTT video advertising revenues by region, 2010-2018
Global RTB advertising revenues and their share of display advertising revenues, 2010-2018
Global RTB advertising revenues by region, 2010-2018

2. The online advertising ecosystem
The online display advertising ecosystem
Player shares of online advertising revenue in 2013
Player shares of mobile advertising revenue in 2013
Current market breakdown between search and display advertising; comparing fixed and mobile
Evolution of Google advertising revenues, 2009-2013
Evolution of Facebook advertising revenues, 2009-2013
Evolution of Yahoo! advertising revenues, 2009-2013
Division of search and display advertising revenue for Yahoo!, 2009-2013
Evolution of Microsoft advertising revenues, 2009-2013
Search advertising on Yahoo! Bing Network
Evolution of Twitter advertising revenues, 2011-2013

3. Main trends in online advertising and personal data use
RTB provides real time bidding benefits within an ad exchange
The RTB technology process
The retargeting technology process
The technological process of FBX
Example of RTB with FBX and other SSPs in action
Native ads timeline
Example of HarperCollins on Buzzfeed
Examples of analyses by Verizon Precision Marketing Insights
Heat map of places visited, based on location data
Example of mandatory cookie opt-in on a Website
Frequently used online services; comparison of their use and trust levels

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