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World Cigarettes Kenya

Published By :


Published Date : Mar 2014

Category :

Tobacco Products

No. of Pages : 34 Pages

"World Cigarettes Kenya” is a new report by ERC that focuses on the extent to which Kenya Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings

  • Volumes were 6.4% down on 1990 levels at 5.77 billion pieces in 2011 but recovered to 5.94 billion pieces in 2012.
  • BAT has developed a sizeable production facility which is now used to supply neighbouring regional markets. Overall production volumes in 2012 were estimated at 18.5 billion pieces and were 178.4% up on 1990 levels.
  • In 2013, the market has remained positive, with domestic volume projected to increase by 4% over 2012, to around 6.18 billion pieces.


  • "World Cigarettes Kenya” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Kenya.
  • This report is the result of ERC's extensive market research covering Cigarettes across Kenya. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.
  • This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.
  • This report provides detailed data of the manufacturers operating in the Cigarettes industryin Kenya.
  • This report also provides market size of the Cigarettes industry in Kenya along with other data relating to the regulations, retail price, smoking population, production and trade and forecast data.

Reasons To Buy

  • Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan
  • As consumers' product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
  • The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
  • The report provides the latest data on market dynamics in the Cigarettes industry across Kenya, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future
Table of Content

Market Size
Cigarette Consumption, 1990-2013
Per Capita Consumption, 1990-2013
Market Structure
Market Breakdown by Type: Filter v Plain, 2001-2009
Market Breakdown by Blend, 2000-2005 and 2010
Manufacturers and Brands
Manufacturer Sales and Market Share, 2000-2013
Sportsman: Volumes and Market Share, 2008-2012
Taxation and Retail Prices
Old Excise Duties, 2007-2010
Retail Prices
BAT Kenya: Retail Prices, 2010-2012
The Smoking Population
Smoking Population, 1990-2012
Male Smoking Prevalence by Age, Region, Education and Income, 2003 and 2009
Men: Average Daily Cigarette Smoking by Age, Region, Education and Wealth, 2009
Production and Trade
Cigarette Production, 1990-2012
Cigarette Imports, 1990-2012
Cigarette Imports by Country of Origin, 2000-2012
Cigarette Exports, 1990-2012
Exports by Country of Destination, 2010
Operating Constraints
Advertising Restrictions
Health Warnings
Other Restrictions
Company Profiles
British American Tobacco Kenya Ltd
Prospects and Forecasts
Consumption Forecasts to 2022

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