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World Cigarettes - Kenya 2014

Published By :


Published Date : Dec 2014

Category :

Tobacco Products

No. of Pages : 40 Pages

Cigarettes in Kenya is a new report by ERC that focuses on the extent to which Kenya Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings
Annual per capita consumption in 2012 is estimated to be marginally higher at 155 pieces per person but dropped to 146 pieces in 2013, which is almost 45% below 1990 levels.

In 2013, the market weakened a little due to the impact of price rises, with domestic volumes reported to have fallen by 3.6% to around 6.43 billion pieces, which represents a 4% rise against 1990 levels, but an 11.1% increase since 2005.

JTI and other foreign suppliers have to date had a limited impact. JTI's share peaked at 0.7% in 1999 but had fallen to negligible levels by 2007. Others, of which PMI is the most notable, accounted for an estimated 1.5% of sales in 2013.

Cigarettes in Kenya report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Kenya.

This report is the result of ERCs extensive market research covering Cigarettes across Kenya. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industry in Kenya.

This report also provides market size of the Cigarettes industry in Kenya along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Kenya, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Key Highlights
Table of Contents
Market Size
Cigarette Consumption, 1990-2014
Per Capita Consumption, 1990-2014
Market Structure
Market Breakdown by Blend, 2000-2005 & 2010
Manufacturers & Brands
Manufacturer Sales & Market Share, 2000-2014
Sportsman: Market Share, 2008-2012
Taxation & Retail Prices
Old Excise Duties, 2007-2010
Retail Prices
BAT Kenya: Retail Prices, 2010-2014
The Smoking Population
Smoking Population, 1990-2014
Smoking Prevalence, Overall & Tobacco Use by Gender, (GAT 2014)
Current Tobacco Use by Age & Gender, (GATS 2014)
Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009
Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009
Production & Trade
Cigarette Production, 1990-2013
Cigarette Imports, 1990-2013
Cigarette Imports by Country of Origin, 2000-2013
Cigarette Exports, 1990-2013
Exports by Country of Destination, 2010 & 2013
Operating Constraints
Advertising Restrictions
Health Warnings
Other Restrictions
Company Profiles
British American Tobacco Kenya Ltd
Prospects & Forecasts
Consumption Forecasts to 2023

List of Tables

List of Figures

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