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World Cigarettes Ireland

Published By :


Published Date : Feb 2014

Category :

Tobacco Products

No. of Pages : 49 Pages

"World Cigarettes Ireland” is a new report by ERC that focuses on the extent to which Ireland Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings

  • In 2010, however, sales of illicit cigarettes fell back to 1.4 billion pieces, equivalent to 25.5% of the overall market and remaining at that level in 2011, before rising sharply in 2012 to just under 30% of the total 
  • By the end of 2012 the market's value was estimated at €1,782 million, up just 0.3% on the 2011 figure but some 209.9% higher than in 1990.
  • Philip Morris International accounted for 10.2% of volumes in 2012, the vast majority of this being from its Marlboro brand family, its brands being distributed by Imperial.


  • "World Cigarettes Ireland” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Ireland.
  • This report is the result of ERC's extensive market research covering Cigarettes across Ireland. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.
  • This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.
  • This report provides detailed data of the manufacturers operating in the Cigarettes industry in Ireland.
  • This report also provides market size of the Cigarettes industry in Ireland along with other data relating to the regulations, retail price, smoking population, production and trade and forecast data.

Reasons To Buy

  • Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan
  • As consumers' product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
  • The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
  • The report provides the latest data on market dynamics in the Cigarettes industry across Ireland, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future
Table of Content

Market Size
Cigarette Consumption, 1990-2013
Per Capita Consumption, 1990-2013
Retail Sales of Cigarettes (Value), 1990-2012
Fine Cut Tobacco Sales, 2001-2012
Licit and Illicit Consumption Estimates, 2005-2012
Customs and Excise Cigarette Seizures, 1997-2013
Market Structure
Sales of Cigarettes by Type, 2000-2008
Cigarette Sales by Tar Level, 2000 and 2005
Market Segmentation by Size and Price Positioning, 2000-2007
Retail Distribution of Cigarettes, 2008 and 2009
Manufacturers and Brands
Sales and Market Shares of Leading Manufacturers, 2000-2013
Brand Family Ranking, 2008-2013
Market Shares of Leading Brands, 2000-2012
Cigarette Brand Preference, 2010
Cigarette Brand Preference by Gender, 2010 and 2012
Cigarette Brand Preference by Age Group, 2010
Taxation and Retail Prices
The Structure of Taxation on Cigarettes, 1990-2013
Average Incidence of Duty and VAT Per Packet of 20 Cigarettes, 1998-2012
EU Countries, Retail Price and Tax Incidence Comparison, 2013
Retail Prices
Retail Price Trends, 1990-2013
Weighted Average Prices, 2007
Selected Retail Prices, 2010-2014
The Smoking Population
Smoking Population, 1990-2012
Smoking Prevalence by Age, Gender and Social Class, 2007
Smoking Prevalence by Gender, Age and Social Class, 1998-2007
Cigarette Smoking by Region, 2010
Production and Trade
Cigarette Production, 1990-2006
Imports of Cigarettes, 1990-2012
Imports of Cigarettes by Country of Origin, 2000-2012
Exports of Cigarettes, 1990-2012
Exports of Cigarettes by Country of Destination, 2000-2012
Operating Constraints
Advertising Restriction
Health Warnings
Other Restrictions
Company Profiles
JTI Ireland Limited (previously Gallaher (Dublin) Ltd)
John Player and Sons Ltd
PJ Carroll and Company Ltd
Prospects and Forecasts
Consumption Forecasts to 2022

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