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World Cigarettes - Ghana 2014

Published By :


Published Date : Dec 2014

Category :

Tobacco Products

No. of Pages : 22 Pages

Cigarettes in Ghana is a new report by ERC that focuses on the extent to which Ghana Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings
From 107 pieces in 1990, consumption levels fell to 76 pieces in 2002. During 2003 and 2004 consumption grew again but then fell again to stand at 50 pieces in 2013.

With no further tax rises a 3.3% rise in sales followed in 2013 to 1,265 million pieces with 2.8% forecast for 2014 to 1,300 million pieces.

Volumes are set to increase to 1.64 billion pieces by 2023, 29.6% up on current levels and equivalent to per capita consumption of 52 pieces, 4% ahead of 2013 levels but still very low even by African standards.

Cigarettes in Ghana report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Ghana.

This report is the result of ERCs extensive market research covering Cigarettes across Ghana.The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry.

This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry.

This report provides detailed data of the manufacturers operating in the Cigarettes industryin Ghana.

This report also provides market size of the Cigarettes industry in Ghana along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data.

Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan

As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Cigarettes industry across Ghana, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Key Highlights
Table of Contents
Market Size
Cigarette Consumption, 1990-2014
Per Capita Consumption, 1990-2014
Market Structure
Market Breakdown by Type: Filter v Plain, 2001-2013
Market Breakdown by Cigarette Length, 2000-2013
Market Breakdown by Blend, 2000-2013
Market Breakdown by Pack Type, 2000-2013
Manufacturers & Brands
Manufacturer Sales & Market Share, 2000-2014
Taxation & Retail Prices
Excise Rates, 2008 & 2009
Retail Prices
Retail Prices, Alcohol & Tobacco, 2003-2014
The Smoking Population
Smoking Population, 1990-2013
Cigarette Use by Age & Sex, 2008
Production & Trade
Cigarette Production, 1990-2014
Cigarette Imports, 1990-2012
Cigarette Imports by Country of Origin, 2005-2012
Cigarette Exports, 1996-2012
Operating Constraints
Advertising Restrictions
Health Warnings
Government Restrictions
Prospects & Forecasts
Consumption Forecasts to 2023

List of Tables

List of Figures

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