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WEDDING TRENDS-CHINA-MARCH 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Lifestyle

No. of Pages : N/A

Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young couples are more likely to share wedding-related tasks with each other (and not with their parents).

Table of contents

OVERVIEW
What you need to know
Covered in this report
EXECUTIVE SUMMARY
The consumer
How important is local culture to people’s beliefs of marriage?
Figure 1: Reasons for getting married, December 2017
Is having a wedding ceremony still in?
Figure 2: Reasons for not having a wedding ceremony, December 2017
How active are young couples in being involved in wedding tasks?
Figure 3: Purchase decision-makers across wedding-related categories, December 2017
Will travelling substitute a wedding ceremony?
Figure 4: Preferences towards wedding venues, December 2017
What is an ideal gift for wedding guests like?
Figure 5: Ideal product price of a gift for wedding guests, December 2017
Figure 6: Ideal packaging type of a gift for wedding guests, December 2017
Figure 7: Ideal product type of a gift for wedding guests, December 2017
Is the wedding ring supposed to be the one and only?
Figure 8: Preferences towards wedding rings, December 2017
Does the emerging trend of shopping online apply to wedding products?
Figure 9: Important information channels for wedding jewellery, gifts for wedding guests, and alcoholic drinks for a wedding ceremony, December 2017
What we think
ISSUES AND INSIGHTS
New business opportunities in gifts for wedding guests
The facts
The implications
Figure 10: Examples of Godiva’s wedding products, China
Figure 11: Examples of Quality Street, China
Figure 12: Examples of Sugar & Spice’s wedding candy products, Taiwan
Figure 13: Examples of Adoodoo’s wedding products, China
Figure 14: Examples of Hsu Fu Chi’s wedding products, China
Figure 15: Examples of playful wedding candy products, China
Figure 16: Customisation page of Candy Master, Australia
Figure 17: Customisation page of Candy Lab, China
Figure 18: Examples of Candy Lab’s wedding candy products, China
How to create buzz for wedding travel products?
The facts
The implications
Figure 19: Wedding campaign by Cathay Pacific, Hong Kong, 2017
Figure 20: Examples of Airbnb’s ring, Australia, 2017
How to persuade people to buy wedding-related products and services?
The facts
The implications
Figure 21: ‘Be your own bride’ campaign, US, 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
Common myths surrounding marriage actually appear to be true
Strong intention to plan their own weddings
Relying more on offline channels
MARRIAGE STEREOTYPES
The golden year of marriage is 25-29
Figure 22: Marriage rate and divorce rate in China, 2009-16
Figure 23: Respondents’ marital status, by age, December 2017
Figure 24: Marital status among people aged 15 and above in China, 2015 vs 2016
‘The three-year pain’ is real due to traditional culture
Figure 25: Years of knowing each other before making a decision to get married, December 2017
Who are more into marriage, the younger or the older?
Figure 26: Respondents’ marital status and gender, by age, December 2017
Figure 27: Respondents’ marital status and age, by years of knowing each other before making a decision to get married, December 2017
MOTIVATIONS TO GET MARRIED
Which is more influential in triggering a marriage, cultural beliefs or love?
Figure 28: Reasons for getting married, December 2017
Role of demographics in triggering a marriage
Figure 29: Selected reasons for getting married, by gender, December 2017
Figure 30: Selected reasons for getting married, by age, December 2017
Figure 31: Selected reasons for getting married, by personal income, December 2017
Figure 32: Selected reasons for getting married, by company type, December 2017
WEDDING CEREMONY CHOICE
Wedding ceremony is the mainstream choice
Figure 33: Marriage status, by desire for a wedding ceremony, by December 2017
Is money the biggest barrier to a wedding ceremony?
Figure 34: Reasons for not having a wedding ceremony, December 2017
PURCHASE DECISION-MAKER
Today’s couples tend to be quite hands-on with their wedding
Figure 35: Purchase decision-maker across wedding–related categories, December 2017
Who holds purchasing power?
Figure 36: Purchase decision-makers across wedding-related categories, by gender, December 2017
POPULAR WEDDING VENUES
Combination of indoor and outdoor elements
Figure 37: Preferences towards wedding venues, December 2017
Figure 38: Preferences towards selected outdoor wedding venues, by purchase decision-maker, December 2017
Figure 39: Preferences towards selected outdoor wedding venues, by marital status, December 2017
Travel is becoming a standard extension of a wedding
Figure 40: Preferences towards travelling to get married, by marital status, December 2017
Figure 41: Preferences towards travelling to get married, by purchase decision-maker, December 2017
Future trends for indoor wedding venues
Figure 42: Preferences towards indoor wedding venues, by purchase decision-maker, December 2017
Figure 43: Preferences towards indoor wedding venues, by marital status, December 2017
Role of demographics in choice of wedding venues
Figure 44: Preferences towards wedding venues, by age, December 2017
IDEAL GIFT FOR WEDDING GUESTS
The most “reasonable” price range has increased to RMB 20-29
Figure 45: Ideal product price of gifts for wedding guests, December 2017
Figure 46: Ideal product price of gifts for wedding guests, by purchase decision-maker, December 2017
Figure 47: Ideal product price of gifts for wedding guests, by material status, December 2017
Simple, Chinese design is popular, but may change soon
Figure 48: Ideal level of tradition of gifts for wedding guests, December 2017
Figure 49: Ideal level of tradition of gifts for wedding guests, by design style, December 2017
Figure 50: Ideal design style of gifts for wedding guests, by purchase decision-maker, December 2017
High diversification of packaging preferences is likely to continue
Figure 51: Ideal packaging type of gifts for wedding guests, December 2017
Figure 52: Ideal packaging type of gifts for wedding guests, by purchase decision-maker, December 2017
Figure 53: Ideal packaging type of gifts for wedding guests, by marital status, December 2017
Figure 54: Ideal packaging type of gifts for wedding guests, by unit price, December 2017
Food is the top gift choice, but not the only one
Figure 55: Ideal product type of gifts for wedding guests, December 2017
Future product trends in gifts for wedding guests
Figure 56: Ideal product type of gifts for wedding guests, by purchase decision-maker, December 2017
Figure 57: Ideal product type of gifts for wedding guests, by marital status, December 2017
Figure 58: Ideal product type of gifts for wedding guests, by age, December 2017
DESIRED WEDDING RING
Durability needs to last for this marriage
Figure 59: Preferences towards ownership and value of wedding rings, December 2017
Gaining a sense of security from wedding rings
Figure 60: Preferences towards purchase payment and budget of wedding rings, December 2017
Preferences of brands and product features
Figure 61: Preferences towards products features of wedding rings, December 2017
KEY INFORMATION CHANNELS
Wedding jewellery: largely influenced by brands, not word of mouth
Figure 62: Important information channels for ring/jewellery, December 2017
Gifts for wedding guests and alcoholic drinks: mostly relying on offline stores
Figure 63: Important information channels for gifts for wedding guests and alcoholic drinks for wedding ceremonies, December 2017
MEET THE MINTROPOLITANS
Mintropolitans’ desire for marriage same as that of Non-MinT
More decisive, hands-on and experimental regarding wedding decisions
Figure 64: Purchase decision-maker, by consumer classification, December 2017
Figure 65: Purchase decision-maker, by consumer classification, December 2017
APPENDIX – METHODOLOGY AND ABBREVIATIONS
Methodology
Abbreviations

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