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Watches and Jewellery Retailing - UK - September 2013

Published By :

Mintel

Published Date : Sep 2013

Category :

Jewellery

No. of Pages : 158 Pages


While consumers are increasingly happy to browse and buy precious metal jewellery online, not being able to see the piece in person remains a big barrier to shopping online. Two fifths of women like to see the item before buying it and a quarter like to try it on meaning they prefer to buy in-store. Improving the way jewellery is displayed on websites, with extreme close-ups and videos of models wearing the pieces, could help drive online sales.
TABLE OF CONTENT

Introduction
Definitions
Abbreviations

Executive Summary
The market
Figure 1: Best- and worst-case forecast value sales of watches and jewellery, 2008-18
Market remains flat
Market factors
Hallmarked gold volumes continue to drop
Figure 2: Average price of gold and platinum, 2003-12
Source: Kitco/Mintel
Silver sees the biggest change
Mobile phone ownership
The Consumer
Under-45s most likely to buy themselves a watch
Figure 3: Purchasing of watches, precious metal jewellery and costume jewellery, for self or someone else in the last five years, July 2013
Women opt to buy costume jewellery
Silver is the preferred precious metal
Where precious metal jewellery is bought
Figure 4: Preferred outlets for buying precious metal jewellery, July 2013
Independents attract over-45s
Where watches are bought
Figure 5: Preferred outlets for buying watches, July 2013
Figure 6: Attitudes towards buying precious metal jewellery, July 2013
A third choose unique designs
Young are most cost-conscious
Figure 7: Attitudes towards buying watches, July 2013
Women gifted watches more than men
Growth in fashion watches
Browsing and buying online
Figure 8: Attitudes towards shopping in-store and online for precious metal jewellery/costume jewellery/watches, July 2013
Under-44s see benefits of online
What we think

Issues in the Market
Which areas are performing best for the watches market?
How has the growth in popularity of costume jewellery impacted the precious jewellery market?
To what extent do consumers buy watches and jewellery online?
How is new technology affecting the traditional watches market?
How has the luxury-end of the market performed?

Trend Applications
Trend: Why Buy
Trend: The Nouveau Poor
Mintel Futures: Old Gold

Market Drivers
Key points
Gold prices stabilise in 2012
Figure 9: Average price of gold and platinum, 2003-12
Hallmarked gold volumes continue to drop
Figure 10: Weight of gold hallmarked by all UK assay offices, 2003-12
Silver sees the biggest change
Figure 11: Number of hallmarks applied by four UK assay offices, 2011-13
Figure 12: Average price of silver, 2000-12
Popularity of palladium grows
Conflict diamonds
Demographics that will impact growth
Mobile phone ownership

Strengths and Weaknesses in the Market
Strengths
Weaknesses

Who’s Innovating
Key points
Fashion watches and jewellery
Smart watches
New brands launching in the UK
New concept stores
Rising demand for pre-owned watches
Advertising campaigns
Celebrity ambassadors
Technology
Bespoke jewellery
Charity campaigns

Competitive Context
Key points
Jewellery and watches underperform other fashion sectors
Figure 13: UK retail value sales of clothing, footwear and adornment, 2008-13
Jewellery and watches account for 8% of the fashion sector
Figure 14: UK retail value share of clothing, footwear and adornment, 2013

Market Size and Forecast
Key points
Market remains flat
Figure 15: Best- and worst-case forecast value sales of watches and jewellery, 2008-18
The future
Watches and jewellery to grow by 5% over the next five years
Figure 16: Value sales of watches and jewellery, at current and constant prices, 2008-18
Factors used in the forecast

Segment Performance
Key points
Figure 17: UK retail value sales of jewellery and watches by sector, 2008-13
Precious metal jewellery
Watches

Retail Competitor Analysis
Key points
Figure 18: Jewellery retailers, by number of outlets, 2008-2013

Companies and Products
Signet Group
Company overview
Retail offering
Financial performance/brand share
Figure 19: Key financials for Signet Group UK, 2012 and 2013
Recent developments
Advertising/marketing
Tiffany & Co
Company overview
Retail offering
Financial performance
Figure 20: Key financials for Tiffany & Co Ltd, 2011 and 2012
Advertising/marketing
Warren James
Company overview
Retail offering
Financial performance
Figure 21: Key financials for Warren James (Jewellers) Ltd, 2011 and 2012
Aurum Holdings
Company overview
Retail offering
Financial performance
Figure 22: Key financials for Aurum Holdings Limited, 2012 and 2013
Advertising and marketing
Links of London
Company overview
Retail offering
Financial performance
Figure 23: Key financials for Links (London) Limited, 2010 and 2011
Advertising and marketing

The Consumer – Ownership and Purchasing of Watches & Jewellery
Key points
Ownership
Figure 24: Ownership of watches, precious metal jewellery and costume jewellery, July 2013
Purchases by type of jewellery
Figure 25: Purchasing of watches, precious metal jewellery and costume jewellery, for self or someone else in the last five years, July 2013
Three quarters of Britons own a watch
Watch self-purchases twice as high as gifting
Figure 26: Purchasing of watches, for self or someone else, by demographics, July 2013
Under-45s most likely to buy themselves a watch
Watch gift buying peaks among 45-54s
Seven in ten women own gold and silver jewellery
Women opt to buy costume jewellery
Figure 27: Purchasing of precious metal jewellery and costume jewellery bought for yourself in the last five years, by demographics, July 2013
Silver is the preferred precious metal
Women buy silver as gifts
Figure 28: Purchasing of precious metal jewellery and costume jewellery bought for someone else in the last five years, by demographics, July 2013
Men still favour precious metals as gifts
Palladium ownership remains low

The Consumer – Where are Jewellery and Watches Bought?
Key points
Where precious metal jewellery is bought
Figure 29: Preferred outlets for buying precious metal jewellery, July 2013
High street jewellery chains lead
Argos peaks among DEs
Independents attract over-45s
Online jewellery buyers
Men and parents favour premium chains
Department stores popular with older parents
One in seven women buy from fashion stores
Over-55s are main TV shopping channel customers
Where watches are bought
Figure 30: Preferred outlets for buying watches, July 2013
Two fifths buy online
A third buy watches from jewellery chains
One in ten buy from watch specialists
Women twice as likely to have bought from a fashion store

The Consumer – Attitudes towards Buying Precious Metal Jewellery
Key points
Figure 31: Attitudes towards buying precious metal jewellery, July 2013
A third choose unique designs
Young are most cost-conscious
A quarter buy costume jewellery instead
High interest in hallmarking
Young show interest in ethical jewellery
Treat purchases
Demand for recycling old jewellery into new pieces
One in ten buy silver rather than gold

The Consumer – Attitudes towards Buying Watches
Key points
Figure 32: Attitudes towards buying watches, July 2013
Only half of watch owners wear it most of the time
Watch wearing habits
Figure 33: Attitudes towards buying watches, July 2013
Women gifted watches more than men
Growth in fashion watches
Men see watches as a status symbol
One fifth prefer specialist watch brands
Young prefer to use other devices

The Consumer – Attitudes towards Shopping for Watches & Jewellery In-Store and Online
Key points
Figure 34: Attitudes towards shopping in-store and online for precious metal jewellery/costume jewellery/watches, July 2013
Browsing and buying online
Seeing and trying on are main barriers to online
Women and men like to see watches before buying
ABs value help from assistants in-store
Under-44s see benefits of online
Women worry about buying fake jewellery
Security when buying online is not a concern

Appendix – Market Size and Forecast
Figure 35: Best- and worst-case forecast value sales of watches and jewellery, 2013-18

Appendix – The Consumer – Ownership and Purchasing of Watches and Jewellery
Figure 36: Ownership of watches, precious metal jewellery and costume jewellery, by demographics, July 2013
Figure 37: Purchasing of watches, precious metal jewellery and costume jewellery – Bought for myself in the last five years, by demographics, July 2013
Figure 38: Purchasing of watches, precious metal jewellery and costume jewellery – Bought for someone else in the last five years, by demographics, July 2013

Appendix – The Consumer – Where are Watches & Jewellery Bought?
Figure 39: Most popular preferred outlets for buying precious metal jewellery, by demographics, July 2013
Figure 40: Next most popular preferred outlets for buying precious metal jewellery, by demographics, July 2013
Figure 41: Other preferred outlets for buying precious metal jewellery, by demographics, July 2013
Figure 42: Most popular preferred outlets for buying watches, by demographics, July 2013
Figure 43: Next most popular preferred outlets for buying watches, by demographics, July 2013
Figure 44: Preferred outlets for buying precious metal jewellery, by most popular attitudes towards shopping in-store and online for precious metal jewellery, July 2013
Figure 45: Preferred outlets for buying precious metal jewellery, by next most popular attitudes towards shopping in-store and online for precious metal jewellery, July 2013
Figure 46: Preferred outlets for buying precious metal jewellery, by most popular attitudes towards shopping in-store and online for costume jewellery, July 2013
Figure 47: Preferred outlets for buying precious metal jewellery, by next most popular attitudes towards shopping in-store and online for costume jewellery, July 2013
Figure 48: Preferred outlets for buying precious metal jewellery, by most popular attitudes towards shopping in-store and online for watches, July 2013
Figure 49: Preferred outlets for buying precious metal jewellery, by next most popular attitudes towards shopping in-store and online for watches, July 2013
Figure 50: Preferred outlets for buying watches, by most popular attitudes towards shopping in-store and online for precious metal jewellery, July 2013
Figure 51: Preferred outlets for buying watches, by next most popular attitudes towards shopping in-store and online for precious metal jewellery, July 2013
Figure 52: Preferred outlets for buying watches, by most popular attitudes towards shopping in-store and online for costume jewellery, July 2013
Figure 53: Preferred outlets for buying watches, by next most popular attitudes towards shopping in-store and online for costume jewellery, July 2013
Figure 54: Preferred outlets for buying watches, by most popular attitudes towards shopping in-store and online for watches, July 2013
Figure 55: Preferred outlets for buying watches, by next most popular attitudes towards shopping in-store and online for watches, July 2013
Figure 56: Preferred outlets for buying watches, by most popular attitudes towards buying watches, July 2013
Figure 57: Preferred outlets for buying watches, by next most popular attitudes towards buying watches, July 2013
Figure 58: Attitudes towards buying precious metal jewellery, by most popular preferred outlets for buying precious metal jewellery, July 2013
Figure 59: Attitudes towards buying precious metal jewellery, by next most popular preferred outlets for buying precious metal jewellery, July 2013
Figure 60: Attitudes towards buying precious metal jewellery, by other preferred outlets for buying precious metal jewellery, July 2013
Figure 61: Preferred outlets for buying watches, by most popular attitudes towards buying watches, July 2013
Figure 62: Preferred outlets for buying watches, by next most popular attitudes towards buying watches, July 2013
Figure 63: Preferred outlets for buying precious metal jewellery, by retailers where clothes have been bought in-store or online in the last 12 months, July 2013

Appendix – The Consumer – Attitudes Towards Buying Precious Metal Jewellery
Figure 64: Most popular attitudes towards buying precious metal jewellery, by demographics, July 2013
Figure 65: Next most popular attitudes towards buying precious metal jewellery, by demographics, July 2013

Appendix – The Consumer – Attitudes Towards Buying Watches
Figure 66: Most popular attitudes towards buying watches, by demographics, July 2013
Figure 67: Next most popular attitudes towards buying watches, by demographics, July 2013

Appendix – The Consumer – Attitudes Towards Shopping for Watches & Jewellery In-store and Online
Figure 68: Most popular attitudes towards shopping in-store and online for precious metal jewellery, July 2013
Figure 69: Next most popular attitudes towards shopping in-store and online for precious metal jewellery, July 2013
Figure 70: Other attitudes towards shopping in-store and online for precious metal jewellery, July 2013
Figure 71: Most popular attitudes towards shopping in-store and online for costume jewellery, July 2013
Figure 72: Next most popular attitudes towards shopping in-store and online for precious costume jewellery, July 2013
Figure 73: Other attitudes towards shopping in-store and online for precious costume jewellery, July 2013
Figure 74: Most popular attitudes towards shopping in-store and online for watches, July 2013
Figure 75: Next most popular attitudes towards shopping in-store and online for watches, July 2013
Figure 76: Other attitudes towards shopping in-store and online for watches, July 2013

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