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Vitamins & Supplements - Global Annual Review - 2017

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Published Date : Mar 2017

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No. of Pages : N/A

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

Table of Content


Nutrition and diet programs have influenced new functional product innovations
Figure 1: Types of diets and tools currently used for dieting, US, July 2015
Figure 2: Attributes of effective diet plans, US, June 2016
Naturalness and functional effectiveness fuel sports and performance nutrition products
Figure 3: Opinions toward nutritional and performance drinks - Agree, US, February 2015
Figure 4: Performance nutrition food, drink, and vitamins and dietary supplement launches, top 10 claims, global, 2014 – 16
Sensory characteristics of food are linked to better health and nutrition
Figure 5: Attitudes towards consumption of food and drink, select European markets, 2016 - Q4
Figure 6: Top five textures in global food and drink product launches with high satiety claim, 2016

“Strong is the new skinny” open new doors for women-specific muscle/weight-gain products
Muscle/weight gain products for women
Religion and alternative medicine present a holistic approach for health and well-being
Functional products that originated from religion and alternative medicines
Snack-attack: Micro portions could be the next phase of ‘healthy snacking’
Micro-portioned snacks
Health and beauty supplement containing plant-based ‘Superfoods’ support consumers’ top health concerns
Health and beauty supplement containing ‘Superfoods’

'Consumption with a purpose' concept will continuously add value in product innovations
Figure 7: Consumers who agree that the health-promoting benefits of natural foods (e.g. fruits and vegetables) are preferable to the added benefits of functional foods, selected European countries, 2016
Figure 8: Global food, drink, and VMS launch, selected better-for-you claims, 2013- 16
Personalized nutrition approach could manage diabetes, according to a study
Vegan and vegetarian claims in supplements will continue to soar
Figure 9: Purchase influencers of VMS, US, June 2016
Figure 10: Global vitamin and dietary supplement launches with vegan or vegetarian claims, 2013 -16
Figure 11: Global vegan and vegetarian VMS launches, % by selected claims, 2013 -16


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