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VISITOR ATTRACTIONS - UK - NOVEMBER 2017

Published By :

Mintel

Published Date : Dec 2017

Category :

Travel Services

No. of Pages : N/A

Visitor attractions continue to benefit from an expanding pool of potential patrons as a weak pound boosts inbound tourism and holidaying at home, while new technologies and venue formats have an important role to play in keeping experiences refreshed

Table of contents
OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
The market
More visitors drawn to attractions
Figure 1: Forecast of trends in visits to UK visitor attractions, 2012-22
English attractions take lions share of visits
Figure 2: Share of visits to UK visitor attractions, by nation, 2016
Time-poor tourists make tough choices
Figure 3: Volume of inbound holiday visits by overseas visitors to the UK, 2012-16
The consumer
Attractions market offers something for everyone
Figure 4: Types of attractions visited, September 2017
Day trips dominate
Figure 5: Occasions for attraction visiting, September 2017
Attraction visiting is a family business
Figure 6: People visited attractions with, September 2017
Visitors ready to refuel
Figure 7: Attraction visiting activities, September 2017
Technology relieves pain before adding to pleasure
Figure 8: Interest in premium attraction visiting services, September 2017
What we think
ISSUES AND INSIGHTS
Can attractions have too much technology?
The facts
The implications
Rise of pop culture can bring in the brands
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
More visitors drawn to attractions
Embracing the great outdoors
Time-poor tourists make tough choices
New attractions offer food and thought
MARKET SIZE AND FORECAST
Attractions appeal to more visitors
Figure 9: Trends in visits to UK visitor attractions, 2012-22
Forecast
Figure 10: Forecast of trends in visits to UK visitor attractions, 2012-22
Forecast methodology
MARKET SEGMENTATION
Lions share for England
Figure 11: Share of visits to UK visitor attractions, by nation, 2016
Visitors attracted outdoors
Figure 12: Attraction visiting trends in England, by attraction category, 2015-16
MARKET DRIVERS
Day trippers back for more
Figure 13: Tourism day visits, 2011-16
Tourists here for a good time, not a long time
Figure 14: Volume of inbound holiday visits by overseas visitors to the UK, 2012-16
Pressures on budgets
Figure 15: Local government spending on museums in England, 2010/11-2015/16
Demand forecasts guided by climate change
Figure 16: Variation from historic average* of UK sunshine hours and rainfall, 2012-16
Technology adds to the experience
LAUNCH ACTIVITY AND INNOVATION
Zoos and hotels lead investment cycle
Food for thought
Leftfield enters the mainstream
Culture goes pop
THE CONSUMER WHAT YOU NEED TO KNOW
Something for everyone
We like a day out
Families first and friendships to build on
No empty stomachs on a full day out
Well worth (avoiding) the wait
ATTRACTIONS VISITED
Three out of four have visited
Figure 17: Types of attractions visited, September 2017
Visitors know what they like
Figure 18: Repertoires of types of attractions visited, September 2017
OCCASIONS FOR ATTRACTION VISITING
Getting away for the day
Figure 19: Occasions for attraction visiting, September 2017
Niche venues attractive to the dating game
Figure 20: Attractions visited on a date, September 2017
ATTRACTION VISITING COMPANIONS
Its a family affair
Figure 21: People visited attractions with, September 2017
Mums the word on visiting decisions
Figure 22: Experience of visiting attractions with family members, by gender, September 2017
VISIT ACTIVITIES
Grazing at the zoo
Figure 23: Attraction visiting activities, September 2017
Day trippers and tourists watch their wallets
Figure 24: Non-participation in visitor attraction activities, by occasions for visiting, September 2017
Women more willing to share
Figure 25: Sharing experience of attraction visiting, by gender, September 2017
INTEREST IN PREMIUM SERVICES
Pain relief v added attractions
Figure 26: Interest in premium attraction visiting services, September 2017
Interactive guides Dont ask Siri
Figure 27: Interest in experts and smartphone apps as a guide to an attraction, by age, September 2017
APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 28: Forecast of trends in visits to UK visitor attractions, 2017-2022

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