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Visitor Attractions - UK - December 2013

Published By :

Mintel

Published Date : Dec 2013

Category :

Lifestyle

No. of Pages : 124 Pages

Multi-user touch tables and touch screens are increasingly being used by attractions to increase engagement now that consumers have become familiar with the concept of manipulating content on a touch screen to zoom in, zoom out or move it around.
Table of Content

Introduction

Definitions
Market sizing methodology
Abbreviations

Executive Summary

The market
Figure 1: Trends in visits to UK visitor attractions, 2008-18
Market drivers
Figure 2: Trends in numbers of domestic* vs overseas holiday trips taken, 2008-12
Companies, brands and innovation
Figure 3: Leading attraction operators and organisations, by visitor numbers, 2012
The consumer
Two thirds have visited an attraction in the past year
Figure 4: Types of attraction visited in past 12 months, October 2013
Two in five look for deals before deciding where to visit
Figure 5: Attitudes towards visitor attractions, October 2013
People prepared to travel from afar to visit a theme park
Figure 6: Theme park catchment areas, October 2013
Altruism Towers?
Figure 7: Attitudes towards theme parks, October 2013
What we think

Issues in the Market

Where can attraction operators develop new revenue streams?
How can operators increase engagement among visitors?
What opportunities lie in consumers’ increasing desire for personalisation?
How can operators make the UK weather work for them?

Trend Application

Trend: Make it Mine
Trend: Edutainment
Mintel Futures: East Meets West

Market Drivers

Key points
Small decrease in UK domestic tourism
Figure 8: Trends in numbers of domestic* vs overseas holiday trips taken, 2008-12
Overall number of visits to the UK continue to increase
Figure 9: Number of visits to the UK by overseas residents, by purpose of visit, 2008 - 2012
Beneficial exchange rate of Sterling against euro and Dollar
Figure 10: Sterling exchange rates, January 2008-October 2013
Figure 11: Trends in numbers of overseas holiday visitors to the UK, by area of residence, 2008-12
Strong year for Northern Ireland’s international tourism
Figure 12: Holiday visits to the UK, by region, 2011 and 2012
Interest in Edinburgh declines as Glasgow appeal grows
Figure 13: Top ten holiday destinations for overseas visitors to the UK, 2011 and 2012
New visa policy may see increase in tourists from China
Heritage attractions prove most popular with overseas tourists
Figure 14: UK attractions, by country, October 2013
2012 proved to be wettest summer in 100 years
Figure 15: UK rainfall trends, 2007-12
Recent fuel price fluctuations could affect holiday planning
Figure 16: UK average petrol prices, January 2010-November 2013
Further cuts to arts and culture funding
Unequal distribution of culture funding
Hospitality and tourism receive 12% funding cut
UK economy showing signs of recovery
Figure 17: Trends in UK GDP, by quarter, Q1 2008-Q2 2013
Incomes continue to be squeezed
Figure 18: Trends in inflation and average weekly earnings, January 2008-October 2013
Growth in mobile device ownership creates opportunities for growth
Figure 19: Trends in device ownership levels, September 2012-September 2013

Who’s Innovating?

Key points
Technology continues to open up possibilities
Apple iBeacon
Touch tables and screens
VR and mid-air gestures also have potential
New attractions and exhibits
Rose revived
Zoo goes all exotic
Tate Britain revitalised
New exhibition for Natural History Museum
Snow joke
Making attractions into multi-use venues

Market Size and Forecast

Key points
Visits bounce back after lacklustre 2012
Figure 20: Trends in visits to UK visitor attractions, 2008-18
Forecast
Figure 21: Forecasts visits to UK attractions, 2008-18

Segment Performance

Key points
Growth for all, but Northern Ireland stars
Figure 22: Trends in visits* to UK visitor attractions, by country 2008-12
Historic properties and gardens see strongest growth
Figure 23: Trends in visits to visitor attractions in England, by segment* 2008-12
Free vs paid
Domestic vs overseas

Market Share

Key points
National Trust attracts most visitors
Figure 24: Leading attraction operators and organisations, by visitor numbers, 2012
London leads the way with paid attraction visits
Figure 25: Top ten* pay-for-entry attractions in England, by visitor numbers, 2011-12
Capital’s museums dominate free visits
Figure 26: Top ten free visitor attractions in England, by visitor numbers, 2011-12
Merlin heads theme parks market
Figure 27: Turnover of leading UK theme parks, 2010-12
Figure 28: Visitor numbers for leading UK theme parks, 2010-12

Visitor Attraction Operators and Organisations

English Heritage
Figure 29: English Heritage visitor statistics, 2009-13
Figure 30: Top five English Heritage pay-for-entry sites, by annual visitors, 2010-2012
Figure 31: Financial performance of English Heritage, 2008-12
Figure 32: Breakdown of total incoming resources of English Heritage, 2011-12
Figure 33: Breakdown of earned income of English Heritage, 2011-12
Historic Royal Palaces
Figure 34: Historic Royal Palaces visitor statistics, 2011-13 (rolling year to end of March)
Figure 35: Financial performance of Historic Royal Palaces, 2009-13
Figure 36: Breakdown of total incoming resources of Historic Royal Palaces, 2012-13
Merlin Entertainments
Figure 37: Merlin Entertainments global site numbers, by division, 2010-12
Figure 38: Merlin Entertainments total global visitors, by division, 2010-12
Figure 39: Key financial highlights of Merlin Entertainments, 2011-12
The National Trust
Figure 40: Trends in visitors at National Trust pay-for-entry properties, 2008/13 (to end of February)
Figure 41: Top ten National Trust sites, by annual visits, 2012-13
Figure 42: Financial performance of the National Trust, 2009-13
Figure 43: Breakdown of total income for the National Trust, 2012-13
Figure 44: Breakdown of the income of the National Trust (Enterprises), 2012-13
The National Trust for Scotland
Figure 45: Trends in members and visitors at National Trust for Scotland sites, 2010-13
Figure 46: Financial performance of the National Trust for Scotland, 2008-12
Figure 47: Breakdown of total incoming resources for the National Trust for Scotland, 2012-13
Figure 48: Breakdown of turnover, by commercial activities for the National Trust for Scotland, 2012-13
Tate
Figure 49: The Tate visitor statistics, 2010-13 (rolling year to 31 March 2013)
Figure 50: Financial performance of Tate, 2009-13
Figure 51: Self-generated income breakdown for Tate, 2011-12

Brand Communication and Promotion

Key points
Merlin Entertainment and Warner Bros leading UK attraction advertisers
Figure 52: Media advertising spend, by leading UK visitor attraction operators and organisations, 2009-12
TV most common media type among UK attractions
Figure 53: Types of media used by leading UK visitor attraction operators and organisations, 2012
Cultural attractions draw large Twitter following
Figure 54: Facebook likes and Twitter followers of leading UK visitor attraction operators and organisations

The Consumer – Types of Attraction Visited

Key points
Two thirds have visited an attraction in the past year
Figure 55: Types of attraction visited in past 12 months, October 2013

The Consumer – Attitudes towards Visitor Attractions

Key points
Two in five look for deals before deciding where to visit
Figure 56: Attitudes towards visitor attractions, October 2013

The Consumer – Theme Park Catchment Areas

Key points
People prepared to travel from afar to visit a theme park
Figure 57: Theme park catchment areas, October 2013
Theme park visitors happy to travel further
Figure 58: Theme park catchment areas, by types of attraction visited in past 12 months, October 2013

The Consumer – Attitudes towards Theme Parks

Key points
Altruism Towers?
Figure 59: Attitudes towards theme parks, October 2013
Theme park visitors like certainty
Figure 60: Attitudes towards theme parks, by types of attraction visited in past 12 months, October 2013

Appendix – Market Size Forecast Scenarios

Figure 61: Trend in visits to UK visitor attractions, market size forecast scenarios, 2013-18

Appendix – The Consumer – Types of Attraction Visited

Figure 62: Most popular types of attraction visited in past 12 months, by demographics, October 2013
Figure 63: Next most popular types of attraction visited in past 12 months, by demographics, October 2013
Figure 64: Other types of attraction visited in past 12 months, by demographics, October 2013
Figure 65: Types of attraction visited in past 12 months, by most popular types of attraction visited in past 12 months, October 2013
Figure 66: Types of attraction visited in past 12 months, by next most popular types of attraction visited in past 12 months, October 2013

Appendix – The Consumer – Attitudes towards Visitor Attractions

Figure 67: Most popular attitudes towards visitor attractions, by demographics, October 2013
Figure 68: Next most popular attitudes towards visitor attractions, by demographics, October 2013
Figure 69: Attitudes towards visitor attractions, by types of attraction visited in past 12 months, October 2013
Figure 70: Attitudes towards visitor attractions, by types of attraction visited in past 12 months, October 2013

Appendix – The Consumer – Theme Park Catchment Areas

Figure 71: Most popular theme park catchment areas, by demographics, October 2013
Figure 72: Next most popular theme park catchment areas, by demographics, October 2013

Appendix – The Consumer – Attitudes towards Theme Parks

Figure 73: Most popular attitudes towards theme parks, by demographics, October 2013
Figure 74: Next most popular attitudes towards theme parks, by demographics, October 2013
Figure 75: Attitudes towards theme parks, by most popular theme park catchment areas, October 2013
Figure 76: Attitudes towards theme parks, by next most popular theme park catchment areas, October 2013

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