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Video Game Consoles (Hardware and Software) - UK - October 2015

Published By :

Mintel

Published Date : Oct 2015

Category :

Software

No. of Pages : N/A

After booming in 2014 as a result of sustained hardware sales, the video game and console market is expected to continue to experience strong growth in 2015 and beyond thanks to the recent and upcoming launch of leading AAA titles in the run-up to the holiday season, which is expected to represent the best one for software in recent years.

Table of Content

Overview

What you need to know
Covered in this report

Executive Summary

Positive outlook for the console gaming market
Figure 1: Forecast value of video game and console sales in the UK, 2010-20
New generation static consoles have strong appeal
Figure 2: Ownership of and plans to purchase static video game consoles, July 2015
Portable consoles becoming a specialist product
Figure 3: Ownership of and plans to purchase portable video game consoles, July 2015
Tablets and static consoles compete as preferred gaming device
Figure 4: Gaming frequency on the devices owned/in the household, July 2015
Portable consoles struggle to show multifunctionality
Figure 5: Other activities done on game consoles owned/in the household, by console type, July 2015
Static consoles become living-room entertainment hubs
Figure 6: Attitudes to game consoles, July 2015
What we think

Issues and Insights

Bringing new generation static consoles into the mainstream
The facts
Implications
Adapting to changing dynamics in the handheld segment
The facts
Implications

The Market – What You Need to Know

Positive outlook for the console gaming market
Digital distribution is fast growing
Blurred boundaries between consoles and set-top boxes
Speeding up the adoption of current generation consoles
It is not all about playing anymore
Multifunctional smartphones and tablets boost mobile gaming

Market Size, Segmentation and Forecast

Positive outlook for the console gaming market
Figure 7: Forecast value of video game and console sales in the UK, 2010-20
Figure 8: Forecast value of video game and console sales in the UK, 2010-20
Virtual reality drives static console sales
Figure 9: Forecast value of console sales in the UK, 2010-20
Figure 10: Forecast value of console sales in the UK, 2010-20
Big AAA titles to skyrocket sales
Figure 11: Forecast value of video game sales in the UK, 2010-20
Figure 12: Forecast value of video game sales in the UK, 2010-20

Market Drivers

Digital distribution is fast growing
Blurred boundaries between consoles and set-top boxes
Figure 13: Amazon Fire TV game controller (second generation), September 2015
Figure 14: Apple’s Siri Remote (right) and the third-party Nimbus Steelseries controller (left), September 2015
Backward compatibility could speed up console upgrades
It is not all about playing anymore
Multifunctional smartphones and tablets boost mobile gaming
Figure 15: Household ownership of smartphones and tablets, July 2012-June 2015
Figure 16: Breakdown of the value of the combined gaming market by segment, 2014

Key Players – What You Need to Know

PlayStation 4 continues to outperform competition
Nintendo controls a shrinking handheld market
High barriers to entry leave no space for indie advertising
Nintendo’s next console rumoured to arrive in 2016
Sony bets on Virtual Reality, Microsoft picks Augmented
Back to the origins

Market Share

PlayStation 4 continues to outperform competition
Figure 17: Share of static console unit sales, UK, 2014
Nintendo controls a shrinking handheld market
Figure 18: Share of handheld console unit sales, UK, 2014

Brand Communication and Promotion

High barriers to entry leave no space for indie advertising
Figure 19: Top 10 companies for recorded above-the-line, online display and direct mail total advertising expenditure on video games and consoles, 2014
Methodology and coverage

Launch Activity and Innovation

Nintendo’s next console rumoured to arrive in 2016
Sony bets on Virtual Reality, Microsoft picks Augmented
Figure 20: PlayStation VR headset used with PlayStation Move controls, 2015
Figure 21: HoloLens headset
Back to the origins
Figure 22: Arduboy prototypes in its five colour variants, July 2015
Consoles will now feature mouse and keyboard
Figure 23: Tactical Assault Commander 4, September 2015

The Consumer – What You Need to Know

New generation static consoles have strong appeal
Portable consoles becoming a specialist product
Tablets and static consoles compete to be the preferred gaming device
First-person shooter the most popular genre
Portable consoles struggle to show multifunctionality
Static consoles become living-room entertainment hubs

Console Ownership and Plans to Purchase

Old generation consoles still dominate the market
Figure 24: Ownership of and plans to purchase video game consoles (nets), July 2015
Young men and parents of under-18s more likely to own multiple consoles
Figure 25: Repertoire of static and portable consoles owned, July 2015
Figure 26: Other activities done on game consoles owned/in the household (any console), by repertoire of static and portable consoles owned, July 2015
New generation static consoles have strong appeal
Figure 27: Ownership of and plans to purchase static video game consoles, July 2015
Portable consoles becoming a specialist product
Figure 28: Ownership of and plans to purchase portable video game consoles, July 2015

Gaming Frequency and Modality

Tablets and static consoles compete to be the preferred gaming device
Figure 29: Gaming frequency on the devices owned/in the household, July 2015
Men drive console gaming while women prefer tablets
Gaming frequency differs by game genres
Figure 30: Proportion of consumers who play video games on static console at least once a week, by game genres, July 2015
Online multiplayer meets ‘all-you-can-play’
Figure 31: Gaming modality, July 2015

Genres of Games Played

Fragmented perception of Nintendo’s products
Figure 32: Genres of games played, July 2015
Figure 33: Static consoles owned by selected game genres played, July 2015
Success of health apps could revive interest in health games

Other Activities Done on Game Consoles

Half of console owners use the device to watch videos
Figure 34: Other activities done on game consoles owned/in the household, July 2015
Portable consoles struggle to show multifunctionality
Figure 35: Other activities done on game consoles owned/in the household, by console type, July 2015
Gamers the most likely to use static consoles as entertainment hubs
Figure 36: Other activities done on static game consoles owned/in the household, by gaming habits on static consoles owned, July 2015

Attitudes to Game Consoles

Static consoles become living-room entertainment hubs
Figure 37: Attitudes to game consoles, July 2015
A new mobile frontier of console gaming?

Appendix – Data Sources, Abbreviations and Supporting Information

Data sources
Abbreviations
Market size and forecast
Fan chart forecast
Figure 38: Best- and worst-case forecast value of video game and console sales in the UK, 2010-20
Figure 39: Best- and worst-case forecast value of console sales in the UK, 2010-20
Figure 40: Best- and worst-case forecast value of video game sales in the UK, 2010-20

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