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Venezuela Beer Market Insights 2012

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Published Date : Sep 2012

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No. of Pages : 60 Pages

Product Synopsis

A detailed market research report on the Venezuela beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Venezuela beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
2011 has been one of the worst years for the beer industry. Beer consumption suffered a contraction of 6.5%. This contrasts with the forecast of the last report as purchasing power deteriorated more than expected.

What are the key drivers behind recent market changes?
Several reasons negatively influenced performance for this period. One of the most relevant was the high price increments. Additionally, the contraction of purchasing power affected the demand. Although, not as evident as in 2010, the competition with other alcoholic drinks such as flavored tequilas also had an impact but to a lesser degree.

What makes this report unique and essential to read?
The Venezuela Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Venezuela Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
  • The declining trend experienced by the beer market continued in 2011. In fact, for this period, the fall in volume sales was higher than in previous years.
  • Several factors affected its performance. One of the main reasons was the contraction of spending power which has affected almost all mass consumption products including the beverage industry. In addition, rising inflation generated by the speculation with prices in the traditional channel which is one of the key channels for beer has impacted on the demand.
  • Despite the contraction in overall consumption of beer, new brands like Destilo have emerged with rapid success. Destilo has promoted itself as a super premium beer in order to compete with imported beer which leads the segment.
  • For 2012, a negative performance is again forecast, nevertheless, it is predicted that the rate would be lower than in 2011, where it was -2%.
  • 2011 was characterized by changes in trends. It was observed that an increase in share of the mainstream segment is referring to the beers that are not associated with Ice or Light. The main reason is that Venezuelans are demanding traditional brands.
Key Highlights
  • During 2011, the consumption of beer continued posting a negative performance with sales falling by 6.5%. Two main drivers continued to impact in the category, the deterioration of consumer spending power and rapid price increments.
  • The Venezuelan market is not varied in terms of segmentation, and to some point, the beer culture is still very much undeveloped. The presence of different types of beer is moderate, as lager absorbs almost 98% of the consumption.
  • In 2011, the market changed drastically after the joint venture between Regional and AmBev. Now two companies absorb almost the whole market.
  • Domestic products are priced significantly lower than imported ones as imported brands have been more impacted upon than national beer by the contraction of consumer spending power. The imported beer segment is small, possibly because it is considered a premium product in Venezuela.
  • During 2011, glass packaging continued to absorb most of the sales, in particular refillable options. The well developed packing and refilling structure owned by major players supports the high penetration of this pack type.
Table of Content

Canadean Venezuela Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context 

Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

Table - Population Size and Growth, 1983-2014F
Table - Economic Indicators, 2003-2013F

Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing

Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update 

Beer Key Facts
Market Size
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011

Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends 

Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer ,2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012

Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles


Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table- Brahma Venezuela Full Brand List, ABV%, Pack Type
Table- Brahma Venezuela Brand Volumes, 2007-2011

Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table- Cisneros Group Full Brand List, ABV%, Pack Type
Table- Cerveceria Regional Brand Volumes, 2007-2011

Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table- Polar Full Brand List, ABV%, Pack Type
Table- Polar Brand Volumes, 2007-2011

Company History
Strategic Information
Other Beverage Interests
Company Data


Beer Attributes Definitions
Product Definitions
Packaging Definitions

List of Table

Assembly to complete - this should be all tables as per the count KMF10

List of Chart

Assembly to complete - this should be all charts as per the count KMF11

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