Service providers need a reliable informational compass to guide them to success within the complex structure of this market. They seek data on value, structural mapping of the top-selling services and forecasts for market growth and expansion.
Professionals with interests in the Polish telecommunications market, in particular the VAS and multimedia service segments, will welcome the release of Value added and multimedia services in Poland 2013. Development forecasts for 2013-2017. This valuable compendium of market intelligence was prepared by PMR to help clients achieve a clear understanding of the market and perform a variety of business tasks quickly and accurately.
This publication provides reliable data on the value of the overall market and its numerous segments and a complete market analysis organised according to service segment: mobile Internet and marketing, interactivity, SMS payment services, applications, graphics, music and communities. It examines the current market share of Polish telecommunications occupied by VAS and multimedia and predicts expected changes for the next five years. Historical data on value and share enhance market understanding and supply a basis for reliable growth forecasts for each of the most popular service segments.
The report also investigates the pay TV segment in Poland, establishing the size of the subscriber base and providing exclusive forecasts for market growth as defined by access technology.
This document also focuses on leading service providers in the market by providing in depth profiles that reveal revenue totals as well as product offerings and other valuable information necessary to conduct reliable competition research.
Who will benefit most from the information provided in this exceptional publication? It was prepared with professionals involved in the Polish telecommunications market in mind, specifically those with interests in value added and/or multimedia services segments. Executives, marketers and managers of companies providing cable TV and ICT products and services will find it a valuable reference tool as they create business strategy, begin or expand operations and develop new product collections for offer to potential consumer and business customers.
Value added and multimedia services in Poland 2013. Development forecasts for 2013-2017 is also the perfect complement to the works of research and consulting professionals, academic and financial services specialists and industry-specific organisations that disseminate trade and commerce information to public and government entities and consumers.
TABLE OF CONTENT
I. Methodology 11
II. Executive summary 15
III. Overview of the value-added and multimedia services market in Poland 23
IV. Mobile value-added services market 39
V. Fixed-line value-added services market 119
VI. Mobile internet market 135
VII. Pay television market 151
VIII. List of graphs 187
IX. List of tables 193
X. About PMR 195
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