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UK Travel Insurance: Distribution and Marketing

Published By :

Verdict Financial

Published Date : Jan 2015

Category :

Advertising and Marketing

No. of Pages : 34 Pages

Summary
This report examines the various channels used by insurers to distribute travel insurance products, from brokers to travel operators and airlines, highlighting which consumers prefer and how this is changing. It also looks at which insurance providers are focused on growing their business, with a review of the top 10 advertisers.


Synopsis
Identify which online brands are investing in advertising to build brand awareness.
Develop your channel strategy based on the latest consumer trends.

ReasonsToBuy
What are the key distribution channels for travel insurance?
Are consumers choosing price over cover?
Which advertisers are spending the most?

Key Highlights
Partnering with banks to provide cover to value-added account holders is a growing business; however, tighter regulation on the sale of these services may see this growth slow down due to fears of another mis-selling scandal.

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