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UK Travel Insurance: Distribution & Marketing 2018

Published By :

GlobalData

Published Date : Feb 2019

Category :

Banking

No. of Pages : 34 Pages

UK Travel Insurance: Distribution & Marketing 2018

Summary

"UK Travel Insurance: Distribution & Marketing 2018", report examines consumer purchasing behavior and how consumer preferences are changing over time. It explores what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the travel market over the next few years.

Competition is high within the travel insurance market, with the top five players accounting for 30.1%. There has been a significant shift to purchasing via a smartphone or tablet, demonstrating the need for all providers to offer digital solutions. The banking channel has also seen a resurgence, potentially utilizing its cross-selling capabilities alongside the purchase of travel money.

Scope

- 87.3% of consumers purchased travel insurance prior to traveling.
- The travel insurance market is becoming increasingly competitive, with consumers purchasing through a greater variety of channels.
- 23% of consumers undertook no pre-purchase activity.

Reasons to buy

- Understand consumer purchasing decisions and how these will influence the market over the next few years.
- Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
- Discover which providers lead the way in the travel insurance space, and how providers are revolutionizing the market through new innovations.
- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
Table of Contents
Executive Summary
The Purchasing Journey
Provider Engagement
Channel View
Marketing Expenditure
Future Market
Appendix

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