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Top Trends in Hot Drinks; Exploring the hot tea, hot coffee, and other hot drinks categories

Published By :


Published Date : Feb 2016

Category :


No. of Pages : 37 Pages

Spanning hot tea, coffee, and alternatives like hot chocolate and malt drinks, the hot drinks market is diverse and appeals to many consumer niches. Current, and promising, market trends center around enhanced consumption experiences through greater focus on provenance or gourmet indulgence, on functionality, novelty, and a new wave of product specificity.

Key Findings

  • The caf

Table of Contents

1. Introduction

2. Innovation Trends in Hot Drinks
Mass Connoisseurship
Cross-Category Blurring
Gourmet Experiences
Daypart Drinking

3. Conclusions

4. Appendix

List of Table


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