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Top Growth Opportunities: Bakery & Cereals in Canada

Published By :


Published Date : Sep 2017

Category :

Bakery Products

No. of Pages : 116 Pages

Top Growth Opportunities: Bakery & Cereals in Canada


"Top Growth Opportunities: Bakery & Cereals in Canada", provides an overview of the Bakery & Cereal market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereal producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Canada through GlobalDatas detailed and robust data, expert insight, and case studies.

GlobalDatas Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -
- Key consumer demographic groups driving consumption within Canadian market. Improve your consumer targeting by understand whos driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and US-specific product innovation targeting key consumer needs


- Despite registering a negative CAGR of -1.8% over 2011-2016, Canadas Bakery & Cereals market is the fourth largest among the top 10 countries in value terms.
- The per capita expenditure on bakery and cereal products in US$ terms declined by 2.9% CAGR over 2011-2016. However, it is expected to grow at a CAGR of 2.8% during 2016-2021.
- The Canadian Bakery & Cereals market was led by the Bread & Rolls category in 2016, which is forecast to register growth at a CAGR of 3.4% during 2016-2021.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Canadian Bakery & Cereal consumers.
- This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
1. Introducing a top growth market for Bakery & Cereals
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalDatas strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score Bakery & Cereals Overview
Consumer bakery spending trends peer group comparisons
Political, Economic, Social, and Technological Analysis
Enablers and inhibitors of growth
Bakery & Cereals Rewards and opportunities for growth
Summary of the market

2. Market insight identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis key drivers of change in Bakery & Cereals

3. Retail and distribution insight key channels and retailers driving growth
Bakery & Cereals retail channel share Canada
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
How Health and Wellness Benefits will contribute to growth
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 20112021
Winners and losers by category, value, 20162021
Winners and losers by category, volume, 20162021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 20112016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalDatas strategic issues map
Average consumer spend, peer group comparisons, 20112021
Market value and split, 20112021
Value growth by category, 20112016 and 20162021
Value market growth by category, 20112021
Volume market growth by category, 20112021
Value and volume growth by category, 20112021
Fragmentation by category, 20112016
Private label penetration and CAGR, 20112016
Cumulative value share by brand, 2016
Bakery & Cereals in Canada Contribution to value change by Health & Wellness claim
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 20162021

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