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The US Skincare Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Skincare

No. of Pages : 75 Pages


Product Synopsis

This report provides the results for the Skincare market in the US from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Skincare market they account for, and which consumer trends drive their behaviour.

What is the current market landscape and what is changing?

The adoption of skincare regimes appears to start at an earlier age as peoples beauty aspirations increasingly favour prevention of the onset of aging, rather than retarding the effects once they have begun. At the older end of the consumer base, the proportion of users starts to decline. To prevent these, marketers may need to offer either better value for money products that reflect the pressures on peoples incomes in these age groups, or products which provide clearer benefits for their skincare needs.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • While women continue to dominate the market, men account for one third of the markets value, highlighting that its very likely that mens use of skincare products is significantly greater than sales of products aimed specifically at men.
  • The share of total consumption of skincare by those under the age of 16 is likely much larger than many would think. The majority of product use here will be directed by parents applying products to their younger children, as well as purchases they make for themselves. Targeting parents concerns for their childrens needs is therefore an addressable market in its own right.
  • Consumer Trends are having a major influence on the overall US skincare market. In terms of market value, Beauty and Changing Age Structure trends are leaders, but Individualism is also playing a major role, highlighting the need for highly targeted products.

Key Highlights

  • Market valuation reveals that Facial Care accounts for more than 60% of the skincare market in value terms, followed by Body Care. Others have less than a 5% share in the overall market.
  • Brand analysis reveals that private labels have not succeeded in making major inroads into the US skincare market. Its highest, at 17% volume share, in Make-Up Remover, but is significantly lower in other categories.
  • While prestige products may well be reserved for better of Americans, major parts of the market are accounted for by those of more limited means. This highlights a large addressable market for value for money propositions.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Skincare Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
3.3 Behavioral Trends and Market Value
3.3.1 Body Care
3.3.2 Depilatories
3.3.3 Facial Care
3.3.4 Hand Care
3.3.5 Make-up Remover

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Body Care
4.1.2 Depilatories
4.1.3 Facial Care
4.1.4 Hand Care
4.1.5 Make-up Remover
4.2 Consumer Profiles by Product Category
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Skincare Brand Choice and Private Label Consumer Penetration
5.2.1 Body Care
5.2.2 Depilatories
5.2.3 Facial Care
5.2.4 Hand Care
5.2.5 Make-up Remover

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Skincare
6.1.2 Body Care
6.1.3 Depilatories
6.1.4 Facial Care
6.1.5 Hand Care
6.1.6 Make-up Remover

7 Consumption Impact: Market Valuation
7.1 Skincare Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Skincare Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Skincare Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Skincare
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Body Care
8.2.2 Retail Share by Volume - Depilatories
8.2.3 Retail Share by Volume - Facial Care
8.2.4 Retail Share by Volume - Hand Care
8.2.5 Retail Share by Volume - Make-up Remover
8.3 Profiles of End-Consumers of Skincare, by Retailer Used
8.3.1 Costco
8.3.2 Kroger
8.3.3 Publix
8.3.4 Safeway
8.3.5 Wal-Mart
8.3.6 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Skincare Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Skincare Value Share (%), by Age Groups, 2012
Table 4: United States Skincare Value Share (%), by Gender, 2012
Table 5: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Skincare Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Skincare Value Share (%) by Wealth Groups, 2012
Table 8: United States Skincare Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Body Care Consumer Group Share (% market value), 2012
Table 10: United States Depilatories Consumer Group Share (% market value), 2012
Table 11: United States Facial Care Consumer Group Share (% market value), 2012
Table 12: United States Hand Care Consumer Group Share (% market value), 2012
Table 13: United States Make-up Remover Consumer Group Share (% market value), 2012
Table 14: United States Total Body Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Total Depilatories Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United States Total Facial Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United States Total Hand Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United States Total Make-up Remover Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United States Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 22: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 23: United States Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: United States Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: United States Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: United States Body Care Consumer Profiles (% consumers by sub-group), 2012
Table 30: United States Depilatories Consumer Profiles (% consumers by sub-group), 2012
Table 31: United States Facial Care Consumer Profiles (% consumers by sub-group), 2012
Table 32: United States Hand Care Consumer Profiles (% consumers by sub-group), 2012
Table 33: United States Make-up Remover Consumer Profiles (% consumers by sub-group), 2012
Table 34: United States Skincare Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 35: United States Body Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 36: United States Depilatories Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: United States Facial Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: United States Hand Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: United States Make-up Remover Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: United States, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 41: United States, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: United States, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: United States, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: United States, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: United States, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: United States Skincare Market Value (US Dollar million), by Category, 2012
Table 47: United States Skincare Market Volume (Ltrs m), by Category, 2012
Table 48: United States Skincare Market Value (US$ million), by Category, 2012
Table 49: United States Skincare Expenditure Per Capita (US Dollar), by Category, 2012
Table 50: United States Skincare Expenditure Per Household (US Dollar), by Category
Table 51: United States Skincare Market Volume Share (Ltrs m), by Category, 2012
Table 52: United States Skincare Consumption Per Capita (Ltrs), by Category, 2012
Table 53: United States Skincare Consumption Per Household (Ltrs), by Category, 2012
Table 54: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 55: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 56: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 57: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 58: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 59: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 60: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 61: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 62: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 63: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 64: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 65: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: United States Skincare Value Share (%), by Age Groups, 2012
Figure 3: United States Skincare Value Share (%), by Gender, 2012
Figure 4: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Skincare Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Skincare Value Share (%) by Wealth Groups, 2012
Figure 7: United States Skincare Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United States Skincare Market Value (US$ million), by Category, 2012
Figure 19: United States Skincare Expenditure Per Capita (US$), by Category, 2012
Figure 20: United States Skincare Expenditure Per Household (US$), by Category
Figure 21: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 22: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 23: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 24: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 25: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 26: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

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