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The UK Skincare Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Skincare

No. of Pages : 83 Pages


Product Synopsis

This report provides the results for the Skincare market in the UK from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Skincare market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

In a market characterized by set personal care routines and ingrained habits typically lasting a life time, the key to longer term success is attracting new customers and encouraging consumption frequency. In the future the ability to target the specific trends that encourage consumers to switch either brands or categories will be key for future success.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Just a quarter of Tweens & Early Teens use Hand Care products, which is indicative of Hand Care not being an important requirement for this age group. Markets should concentrate their efforts on older age groups.
  • The Skincare market in the UK is dominated by the Facial Care category, which constitutes 76% by value, but only 63% by volume. This is indicative of Facial Care products being much more expensive than the other categories in this market and consumers being willing to spend more on them.
  • Females contribute a 72%share by value to the Skincare market, which is significant considering that Females constitute 50% of the UK population. This is unsurprising and representative of the fact that female consumers are traditional users of Skincare products. However, Male use is likely to increase in the future with men becoming more aware of personal grooming and male targeted products becoming more available.

Key Highlights

  • Older Consumers represent over a quarter of the value share of the UK Skincare market. This is indicative of the UK having an aging population Older Consumers represent 29% of the UK. Marketers should ensure that they target this demographic in order to avoid missing a large section of the available market.
  • Branded products account for just below 90% of the Skincare market across all categories, with Private Label products accounting for the remainder. This indicates that, in matters of Skincare, most consumers are Brand loyal; however, there is a significant proportion for whom for the value for money provided by Private Label products is attractive. This is further supported by Better Value for Money being one of the leading factors influencing consumption trends in the UK with 21.3% of consumers quoting this as important.
  • Urban Dwellers in the UK account for 74% of the Depilatory market, but only 70% of the population. This indicates that Urban Dwellers are willing to spend more on these products than their Rural neighbors a factor that needs to be accounted for in marketing campaigns.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Skincare Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
3.3 Behavioral Trends and Market Value
3.3.1 Body Care
3.3.2 Depilatories
3.3.3 Facial Care
3.3.4 Hand Care
3.3.5 Make-up Remover

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Body Care
4.1.2 Depilatories
4.1.3 Facial Care
4.1.4 Hand Care
4.1.5 Make-up Remover
4.2 Consumer Profiles by Product Category
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Skincare Brand Choice and Private Label Consumer Penetration
5.2.1 Body Care
5.2.2 Depilatories
5.2.3 Facial Care
5.2.4 Hand Care
5.2.5 Make-up Remover

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Skincare
6.1.2 Body Care
6.1.3 Depilatories
6.1.4 Facial Care
6.1.5 Hand Care
6.1.6 Make-up Remover

7 Consumption Impact: Market Valuation
7.1 Skincare Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Skincare Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Skincare Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Skincare
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Body Care
8.2.2 Retail Share by Volume - Depilatories
8.2.3 Retail Share by Volume - Facial Care
8.2.4 Retail Share by Volume - Hand Care
8.2.5 Retail Share by Volume - Make-up Remover
8.3 Profiles of End-Consumers of Skincare, by Retailer Used
8.3.1 Asda
8.3.2 Body Shop
8.3.3 Boots
8.3.4 Morrisons
8.3.5 Sainsbury\'s
8.3.6 Saver
8.3.7 Superdrug
8.3.8 Tesco
8.3.9 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Skincare Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Skincare Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Skincare Value Share (%), by Gender, 2012
Table 6: United Kingdom Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Skincare Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Skincare Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Skincare Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Body Care Consumer Group Share (% market value), 2012
Table 11: United Kingdom Depilatories Consumer Group Share (% market value), 2012
Table 12: United Kingdom Facial Care Consumer Group Share (% market value), 2012
Table 13: United Kingdom Hand Care Consumer Group Share (% market value), 2012
Table 14: United Kingdom Make-up Remover Consumer Group Share (% market value), 2012
Table 15: United Kingdom Total Body Care Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Total Depilatories Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United Kingdom Total Facial Care Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Hand Care Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Make-up Remover Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: United Kingdom Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: United Kingdom Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Body Care Consumer Profiles (% consumers by sub-group), 2012
Table 31: United Kingdom Depilatories Consumer Profiles (% consumers by sub-group), 2012
Table 32: United Kingdom Facial Care Consumer Profiles (% consumers by sub-group), 2012
Table 33: United Kingdom Hand Care Consumer Profiles (% consumers by sub-group), 2012
Table 34: United Kingdom Make-up Remover Consumer Profiles (% consumers by sub-group), 2012
Table 35: United Kingdom Skincare Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 36: United Kingdom Body Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: United Kingdom Depilatories Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: United Kingdom Facial Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: United Kingdom Hand Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: United Kingdom Make-up Remover Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: United Kingdom, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: United Kingdom, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: United Kingdom, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: United Kingdom, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: United Kingdom, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: United Kingdom, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: United Kingdom Skincare Market Value (Pound Sterling million), by Category, 2012
Table 48: United Kingdom Skincare Market Value (US$ million), by Category, 2012
Table 49: United Kingdom Skincare Market Volume (Ltrs m), by Category, 2012
Table 50: United Kingdom Skincare Market Value (US$ million), by Category, 2012
Table 51: United Kingdom Skincare Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 52: United Kingdom Skincare Expenditure Per Capita (US$), by Category, 2012
Table 53: United Kingdom Skincare Expenditure Per Household (Pound Sterling), by Category
Table 54: United Kingdom Skincare Expenditure Per Household (US$), by Category
Table 55: United Kingdom Skincare Market Volume (Ltrs m), by Category, 2012
Table 56: United Kingdom Skincare Consumption Per Capita, by Category, 2012
Table 57: United Kingdom Skincare Consumption Per Household, by Category, 2012
Table 58: United Kingdom Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 59: United Kingdom Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 60: United Kingdom Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 61: United Kingdom Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 62: United Kingdom Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 63: United Kingdom Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 64: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 65: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Body Shop (% by Subgroup, as tracked by the Survey), 2012
Table 66: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Boots (% by Subgroup, as tracked by the Survey), 2012
Table 67: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 68: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Sainsbury\'s (% by Subgroup, as tracked by the Survey), 2012
Table 69: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Saver (% by Subgroup, as tracked by the Survey), 2012
Table 70: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Superdrug (% by Subgroup, as tracked by the Survey), 2012
Table 71: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 72: United Kingdom: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Skincare Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Skincare Value Share (%), by Gender, 2012
Figure 4: United Kingdom Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Skincare Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Skincare Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Skincare Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Skincare Market Share (US$ million), by Category, 2012
Figure 19: United Kingdom Skincare Expenditure Per Capita (US$), by Category, 2012
Figure 20: United Kingdom Skincare Expenditure Per Household (US$), by Category
Figure 21: United Kingdom Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 22: United Kingdom Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 23: United Kingdom Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 24: United Kingdom Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 25: United Kingdom Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 26: United Kingdom Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

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