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The Night Out: Entertaining Out-of-Home - Ireland - November 2016

Published By :

Mintel

Published Date : Dec 2016

Category :

Lifestyle

No. of Pages : N/A

The majority of Irish consumers think that nights out of the home are getting too expensive.  As such, operators within the night out economy will be increasingly challenged to demonstrate the value that they offer.  Introducing unusual and surprising concepts that can showcase their wares in a new light can help them to achieve this and stand out from rivals to ensure that they are one of the places that Irish consumers visit on a night out.

Table of Contents

OVERVIEW
What you need to know
Issues covered in this Report

EXECUTIVE SUMMARY
The market
Figure 1: Estimated total value of night out activates, by segment, NI and RoI, 2016
Forecast
Figure 2: Indexed total value of activities that consumers take part when on a night out during a week or weekend, NI and RoI, 2011-21
Market factors
Restaurant prices rising across Ireland
Brexit impacts NI consumer confidence
RoI consumers’ finances improve; mixed picture in NI
Companies, brands and innovations
The consumer
Relaxing activities popular for weeknights out
Figure 3: Activities done by consumers outside of the home during weeknights in the last month, NI and RoI, August 2016
Irish consumers like to eat out at the weekend
Figure 4: Activities done by consumers outside of the home during weekend nights in the last month, NI and RoI, August 2016
Drinking in pubs getting more expensive
Figure 5: Agreement with statements relating to nights out of the home, NI and RoI, August 2016
What we think

ISSUES AND INSIGHTS
What are Irish consumers doing on a weeknight out?
The facts
The implications
What are Irish consumers doing on a weekend night out?
The facts
The implications
Do Irish consumers think nights out of the home are more expensive?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Night out economy to see marginal growth in 2016
Price of eating out of the home increases across Ireland
Brexit impacting consumer confidence
Personal finances improve in RoI, uneven recovery in NI

MARKET SIZE AND FORECAST
Irish consumers still going out for the night
Figure 6: Estimated total value of activities that consumers take part when on a night out during a week or weekend, IoI, NI and RoI, 2011-21
Night out economy to continue growing
Figure 7: Indexed total value of activities that consumers take part when on a night out during a week or weekend, NI and RoI, 2011-21

MARKET SEGMENTATION
Foodservice sector drives the night out economy
Figure 8: Estimated total value of night out activities, by segment, NI and RoI, 2016
Steady growth for Irish foodservice market
Figure 9: Estimated value of the Irish foodservice market (at consumer prices), IoI, NI and RoI, 2011-16
Irish coffee shop market to continue growing in 2016
Figure 10: Estimated value of the Irish café and coffee shop market, IoI, NI and RoI, 2011-16
Tourists driving events sector, but Brexit will have impact in near future
Figure 11: Estimated market value for events tourism, IoI, NI and RoI, 2011-16
Cinema sales remain strong in 2016
Figure 12: Estimated total value of cinema takings, IoI, NI and RoI, 2011-16
On-trade sector to deliver robust sales in 2016
Figure 13: Estimated total on-trade alcohol sales, IoI, NI and RoI, 2011-16
Beer accounts for the majority of alcohol sales in licensed premises
Figure 14: On-trade alcohol sales, by category, NI and RoI, 2016

MARKET DRIVERS
Restaurant and pub prices in RoI rising
Figure 15: Annualised consumer price inflation vs prices of selected leisure activities, RoI, 2014-16
Price of night out activities rises significantly in NI also
Figure 16: Annualised consumer price inflation vs prices of selected leisure activities, RoI, 2012-16
RoI consumers remain confident but future expectations dip
Figure 17: Annualised consumer sentiment index, RoI, 2011-16
Consumers in NI becoming less confident
Figure 18: Indexed consumer confidence, NI, September 2008-September 2016
Deal-of-the-day websites offer opportunities for foodservice providers
Figure 19: Consumers who have used a deal-of-the-day service or website to book a meal at a restaurant/pub while on a short trip/holiday in the last 12 months, by presence of children, RoI and NI, October 2014
RoI consumers have money to spend on leisure activities
Figure 20: Financial health of RoI consumers, September 2015 and August 2016
Mixed picture in NI could constrain growth in night out economy
Figure 21: Financial health of NI consumers, September 2015 and August 2016

COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Subscription models offer potential to drive more night outs
Scope for companies to capitalise on school holidays
London launches the Night Tube

WHO’S INNOVATING?
Scope for subscription models to drive more nights out
iPic cinema offers premium experience
Potential for board game bars to appeal to consumers seeking a non-alcoholic night
Scope for more kid-friendly activities during school holidays
London launches the Night Tube

THE CONSUMER – WHAT YOU NEED TO KNOW
Relaxing activities preferred for weeknights out
Irish consumers like to eat out at the weekend
Nights out becoming more expensive

THE CONSUMER – WEEKNIGHTS OUT
Coffee shops and restaurants are popular weeknight out activities
Figure 22: Activities done by consumers outside of the home during weeknights in the last month, NI and RoI, August 2016
Irish women going to coffee shops for a weeknight out
Figure 23: Consumers who have visited a coffee shop outside of the home during weeknights in the last month, by gender, NI and RoI, August 2016
Restaurants a popular weeknight activity for urbanites
Figure 24: Consumers who have visited a restaurant outside of the home during weeknights in the last month, by location, NI, August 2016
Figure 25: Consumers who have visited a restaurant outside of the home during weeknights in the last month, by location, RoI, August 2016
Cinema appeals to singles for a weeknight out
Figure 26: Consumers who have visited a coffee shop outside of the home during weeknights in the last month, by marital status, NI and RoI, August 2016

THE CONSUMER – WEEKEND NIGHTS OUT
Irish consumers eating out at the weekend
Figure 27: Activities done by consumers outside of the home during weekend nights in the last month, NI and RoI, August 2016
Restaurants hold wide appeal as a weekend night out activity
Figure 28: Consumers who have visited a restaurant outside of the home during weekend nights in the last month, by age, NI and RoI, August 2016
Young consumers attending live music events but more needs to be done to attract Boomers
Figure 29: Consumers who have attended live music/concerts outside of the home during weekend nights in the last month, by age, NI and RoI, August 2016
ABC1s visiting the pub for a drink at the weekend
Figure 30: Consumers who have gone to a pub (for a drink) outside of the home during weekend nights in the last month, by social class, NI and RoI, August 2016

THE CONSUMER – ATTITUDES TOWARDS NIGHTS OUT OF THE HOME
Rising costs of nights out the main issue for Irish consumers
Figure 31: Agreement with statements related to nights out of the home, NI and RoI, August 2016
Older consumers still going out as often as a year ago despite thinking nights out are more expensive
Figure 32: Agreement with statements relating to nights out of the home, by age, NI, August 2016
Figure 33: Agreement with statements relating to nights out of the home, by age, RoI, August 2016
Late-night public transport would be welcomed by young consumers
Figure 34: Agreement with the statement ‘I would like public transport to operate later timetables at weekends (eg bus/train)’, by age, NI and RoI, August 2016
Figure 35: National minimum taxi fare, RoI, effective from April 2015
Young Irish consumers willing to pay for the cinema experience
Figure 36: Agreement with the statement ‘I think it is worth paying for the cinema experience (eg big screen, atmosphere)’, by age, NI and RoI, August 2016
Young consumers less likely to stay in one place on a night out
Figure 37: Agreement with the statement ‘I like to visit more than one place on a night out (eg go to restaurant then pub)’, by age, NI and RoI, August 2016

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Generational cohort definitions
Abbreviations

APPENDIX – THE CONSUMER
NI Toluna data
Figure 38: Activities done by consumers outside of the home during weeknights in the last month, by demographics, NI, August 2016
Figure 39: Activities done by consumers outside of the home during weeknights in the last month, by demographics, NI, August 2016 (continued)
Figure 40: Activities done by consumers outside of the home during weeknights in the last month, by demographics, NI, August 2016 (continued)
Figure 41: Activities done by consumers outside of the home during weekend nights in the last month, by demographics, NI, August 2016
Figure 42: Activities done by consumers outside of the home during weekend nights in the last month, by demographics, NI, August 2016 (continued)
Figure 43: Activities done by consumers outside of the home during weekend nights in the last month, by demographics, NI, August 2016 (continued)
Figure 44: Agreement with the statement ‘I like to visit more than one place on a night out (eg go to restaurant then pub)’, by demographics, NI, August 2016
Figure 45: Agreement with the statement ‘I think drinking in pubs is getting too expensive’, by demographics, NI, August 2016
Figure 46: Agreement with the statement ‘I find that nights out are more expensive compared to 12 months ago’, by demographics, NI, August 2016
Figure 47: Agreement with the statement ‘I go out as much as I did 12 months ago’, by demographics, NI, August 2016
Figure 48: Agreement with the statement ‘I find nights in (eg dinner party, home movie nights) more enjoyable compared to a night out’, by demographics, NI, August 2016
Figure 49: Agreement with the statement ‘There are not enough non-alcoholic night out activities in my local area’, by demographics, NI, August 2016
Figure 50: Agreement with the statement ‘I would like public transport to operate later timetables at weekends (eg bus/train)’, by demographics, NI, August 2016
Figure 51: Agreement with the statement ‘I am more likely to go out for the night if I can avail of a special offer (eg early bird menu, half-price cinema ticket)’, by demographics, NI, August 2016
Figure 52: Agreement with the statement ‘I would like to see more kid-friendly night out activities available’, by demographics, NI, August 2016
Figure 53: Agreement with the statement ‘I prefer to take my kids to restaurants with play areas or kids’ activities’, by demographics, NI, August 2016
Figure 54: Agreement with the statement ‘I think it is worth paying for the cinema experience (eg big screen, atmosphere)’, by demographics, NI, August 2016
Figure 55: Agreement with the statement ‘I think night out venues should stay open for longer (eg coffee shops, pubs, restaurants)’, by demographics, NI, August 2016
RoI Toluna data
Figure 56: Activities done by consumers outside of the home during weeknights in the last month, by demographics, RoI, August 2016
Figure 57: Activities done by consumers outside of the home during weeknights in the last month, by demographics, RoI, August 2016 (continued)
Figure 58: Activities done by consumers outside of the home during weeknights in the last month, by demographics, RoI, August 2016 (continued)
Figure 59: Activities done by consumers outside of the home during weekend nights in the last month, by demographics, RoI, August 2016
Figure 60: Activities done by consumers outside of the home during weekend nights in the last month, by demographics, RoI, August 2016 (continued)
Figure 61: Activities done by consumers outside of the home during weekend nights in the last month, by demographics, RoI, August 2016 (continued)
Figure 62: Agreement with the statement ‘I like to visit more than one place on a night out (eg go to restaurant then pub)’, by demographics, RoI, August 2016
Figure 63: Agreement with the statement ‘I think drinking in pubs is getting too expensive’, by demographics, RoI, August 2016
Figure 64: Agreement with the statement ‘I find that nights out are more expensive compared to 12 months ago’, by demographics, RoI, August 2016
Figure 65: Agreement with the statement ‘I go out as much as I did 12 months ago’, by demographics, RoI, August 2016
Figure 66: Agreement with the statement ‘I find nights in (eg dinner party, home movie nights) more enjoyable compared to a night out’, by demographics, RoI, August 2016
Figure 67: Agreement with the statement ‘There are not enough non-alcoholic night out activities in my local area’, by demographics, RoI, August 2016
Figure 68: Agreement with the statement ‘I would like public transport to operate later timetables at weekends (eg bus/train)’, by demographics, RoI, August 2016
Figure 69: Agreement with the statement ‘I am more likely to go out for the night if I can avail of a special offer (eg early bird menu, half-price cinema ticket)’, by demographics, RoI, August 2016
Figure 70: Agreement with the statement ‘I would like to see more kid-friendly night out activities available’, by demographics, RoI, August 2016
Figure 71: Agreement with the statement ‘I prefer to take my kids to restaurants with play areas or kids’ activities’, by demographics, RoI, August 2016
Figure 72: Agreement with the statement ‘I think it is worth paying for the cinema experience (eg big screen, atmosphere)’, by demographics, RoI, August 2016
Figure 73: Agreement with the statement ‘I think night out venues should stay open for longer (eg coffee shops, pubs, restaurants)’, by demographics, RoI, August 2016

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