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THE LEISURE OUTLOOK - QUARTERLY UPDATE - UK - SEPTEMBER 2018

Published By :

Mintel

Published Date : Sep 2018

Category :

Food

No. of Pages : N/A

Consumers are reprioritising their leisure spending towards sharing experiences and habitual leisure activities, including frequent visits to pubs for drinks, working out in a gym and buying takeaways. Meanwhile, England’s success in the FIFA World Cup combined with the recent heatwave has helped boost the UK leisure economy.

Table of contents
KEY FINDINGS
The rise of a more confident leisure consumer
Record high employment
Inflation calms
Pubs win as a third space but miss out on volume of sales
Consumers reprioritise their leisure spending towards sharing experiences...
Pub/bar visiting is an important part of British culture
...and on frequent habitual activities
Pubs, takeaways and fast food are top three leisure activities
Young Brits enjoy working out in gyms
MARKET DRIVERS
CURRENT PARTICIPATION IN LEISURE ACTIVITIES
Pubs, takeaways and fast food winning hearts…
…especially Younger Millennials
Table-serviced restaurants just as popular
Pub/bar visiting is an important part of British youth culture
Young Brits enjoy working out in gyms
Figure 5: Participation in leisure activities, July 2018
ANNUAL CHANGES IN LEISURE ACTIVITY PARTICIPATION
World Cup 2018 failed to boost eating out activities
Figure 6: Participation in leisure activities, once a month or more, food and drink related, July 2016 vs July 2017 vs July 2018
Heatwave 2018: too hot for the gym
Figure 7: Participation in leisure activities, once a month or more, non-food and drink related, July 2016 vs July 2017 vs July 2018
Staying cool at theme parks this summer
SPENDING ON LEISURE ACTIVITIES
Pubs continue to attract higher spend
Figure 8: Leisure activity spend, July 2018
Consumers are spending more at nightclubs
ANNUAL CHANGES IN SPENDING
Brits spending more on fast food…
…especially those with busy lives
Figure 9: Approximate leisure activity spend, July 2016-July 2018
Premiumisation helps drinks sales to rise
Brits spending less on table service experiences…
...but older diners unfazed by spending squeeze
PUB ACTIVITIES
Evolving consumer mindset: pubs go back to basics
Figure 10: Pub/bar visitors behaviours, January 2016-July 2018
Most are unsure about social media interaction
Figure 11: Pub/bar visitor behaviours, July 2016-July 2018
Live sports viewing sees big lift from World Cup
WHAT IT MEANS
Leisure economy gets a kick from World Cup and heatwave

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