866-997-4948(US-Canada Toll Free)

The Indian Skincare Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Skincare

No. of Pages : 64 Pages


Product Synopsis

This report provides the results for the Skincare market in India from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Skincare market they account for, and which consumer trends 
drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Older Young Adults have the largest value share of the Skincare market in India, a result of Indias young population and this age groups relatively high disposable income. Mid-lifers and Older Consumers have the lowest share of the market.
  • Analysis by wealth group indicates that the Better Off wealth group has the largest share of the Indian Skincare market by value, followed by the Hard Pressed group. This indicates that suppliers can target two clear and large consumer groups: Better Off consumers with premium products and Hard Pressed consumers with mass market products.
  • Consumption segmentation analysis by gender reveals that females have the largest Skincare products market share of 57%, despite accounting for only 48% of the population.

Key Highlights

  • The Indian Skincare market is dominated by branded products. Private label penetration is highest for Depilatories and lowest for Body Care products. One reason for this is Indias fragmented retail market, with private label traditionally more successful in mature, concentrated retail markets. 
  • Changing age structures and Changing lifestyles are the two most important trends driving consumers choices of Skincare products. Indias Skincare market is being shaped by its large young population, growing affluence of the middle class, and growing urbanization.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1.1 Introduction
2.1.2 Initial data are based on a large scale, international program of online consumer surveys
2.1.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Skincare Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
3.3 Behavioral Trends and Market Value
3.3.1 Body Care
3.3.2 Depilatories
3.3.3 Facial Care
3.3.4 Hand Care
3.3.5 Make-up Remover

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Body Care
4.1.2 Depilatories
4.1.3 Facial Care
4.1.4 Hand Care
4.1.5 Make-up Remover
4.2 Consumer Profiles by Product Category
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Skincare Brand Choice and Private Label Consumer Penetration
5.2.1 Body Care
5.2.2 Depilatories
5.2.3 Facial Care
5.2.4 Hand Care
5.2.5 Make-up Remover

6 The Share of Consumers influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Skincare
6.1.2 Body Care
6.1.3 Depilatories
6.1.4 Facial Care
6.1.5 Hand Care
6.1.6 Make-up Remover

7 Consumption Impact: Market Valuation
7.1 Skincare Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Skincare Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Skincare Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Skincare Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Skincare Value Share (%), by Age Groups, 2012
Table 5: India Skincare Value Share (%), by Gender, 2012
Table 6: India Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Skincare Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Skincare Value Share (%) by Wealth Groups, 2012
Table 9: India Skincare Value Share (%) by Busy Lives Groups, 2012
Table 10: India Body Care Consumer Group Share (% market value), 2012
Table 11: India Depilatories Consumer Group Share (% market value), 2012
Table 12: India Facial Care Consumer Group Share (% market value), 2012
Table 13: India Hand Care Consumer Group Share (% market value), 2012
Table 14: India Make-up Remover Consumer Group Share (% market value), 2012
Table 15: India Total Body Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: India Total Depilatories Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: India Total Facial Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: India Total Hand Care Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: India Total Make-up Remover Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: India Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: India Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: India Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: India Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: India Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: India Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: India Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: India Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: India Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: India Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: India Body Care Consumer Profiles (% consumers by sub-group), 2012
Table 31: India Depilatories Consumer Profiles (% consumers by sub-group), 2012
Table 32: India Facial Care Consumer Profiles (% consumers by sub-group), 2012
Table 33: India Hand Care Consumer Profiles (% consumers by sub-group), 2012
Table 34: India Make-up Remover Consumer Profiles (% consumers by sub-group), 2012
Table 35: India Skincare Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 36: India Body Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: India Depilatories Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: India Facial Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: India Hand Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: India Make-up Remover Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: India Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: India Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: India Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: India Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: India Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: India Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: India Skincare Market Value (Indian Rupee million), by Category, 2012
Table 48: India Skincare Market Value (US$ million), by Category, 2012
Table 49: India Skincare Market Volume by Category, 2012
Table 50: India Skincare Market Value (US$ million), by Category, 2012
Table 51: India Skincare Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 52: India Skincare Expenditure Per Capita (US$), by Category, 2012
Table 53: India Skincare Expenditure Per Household (Indian Rupee), by Category
Table 54: India Skincare Expenditure Per Household (US$), by Category
Table 55: India Skincare Market Volume (Ltrs m) by Category, 2012
Table 56: India Skincare Consumption Per Capita (Ltrs) by Category, 2012
Table 57: India Skincare Consumption Per Household (Ltrs) by Category, 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: India Skincare Value Share (%), by Age Groups, 2012
Figure 3: India Skincare Value Share (%), by Gender, 2012
Figure 4: India Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Skincare Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Skincare Value Share (%) by Wealth Groups, 2012
Figure 7: India Skincare Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: India Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: India Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: India Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: India Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: India Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: India Skincare Market Value (US$ million), by Category, 2012
Figure 19: India Skincare Expenditure Per Capita (US$), by Category, 2012
Figure 20: India Skincare Expenditure Per Household (US$), by Category

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *