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The Indian Fragrances Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Fragrances

No. of Pages : 49 Pages


Product Synopsis

This report provides the results for the Fragrances market in India from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fragrances market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Female, Male and Unisex Fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Female Fragrances, Male Fragrances, and Unisex Fragrances.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Female Fragrances consumption frequency in India decreases substantially in the Pre-Mid-Lifers age group, with no Heavy users and Light frequency users accounting for less than half of respondents, compared to 55% of Mid-Lifers. Suppliers need to develop strategies to increase the consumption frequency of this age group and prevent the decline in consumption between younger age groups and Pre-Mid-Lifers.
  • Analysis of the brand versus private label consumption of Fragrances in India indicates that the market is dominated by branded products for all three product categories. While still low, private label fragrances consumption is highest in female fragrances. Private label sales will be limited by their perceived low cost and low quality in product categories, dominated by luxury and aspirational items.
  • More men than women consume Unisex Fragrances. The largest difference between the two genders is in the number of Medium frequency users, which includes only 8% of women compared to15% of men. The low share of Unisex Fragrances among women can be attributed to the relatively strong marketing of Female Fragrances.

Key Highlights

  • Light consumption of Male Fragrances increases significantly with age, accounting for over half of the Mid-Lifers and Older Consumers age groups. Suppliers should target this large consumer base with strategies to increase their consumption frequency.
  • The Older Young Adults age group records the highest overall consumption of Unisex Fragrances, with over half of this age group consuming the products. This age group also has significant consumption levels of Female Fragrances, but relatively low consumption levels of Male Fragrances, indicating that women are a relatively more important market in this age group than in others.
  • Consumption frequency analysis of the Indian Fragrances market by wealth group reveals that Better Off has the largest market share. The Better Off and Hard pressed groups constitute more than half of the total Fragrances market in India, indicating a large consumer base for mass market products.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fragrances Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Female Fragrances
3.2.2 Male Fragrances
3.2.3 Unisex Fragrances
3.3 Behavioral Trends and Market Value
3.3.1 Female Fragrances
3.3.2 Male Fragrances
3.3.3 Unisex Fragrances

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Female Fragrances
4.1.2 Male Fragrances
4.1.3 Unisex Fragrances
4.2 Consumer Profiles by Product Category
4.2.1 Female Fragrances
4.2.2 Male Fragrances
4.2.3 Unisex Fragrances

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fragrances Brand Choice and Private Label Consumer Penetration
5.2.1 Female Fragrances
5.2.2 Male Fragrances
5.2.3 Unisex Fragrances

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers Product Choices
6.1.1 Overall Fragrances
6.1.2 Female Fragrances
6.1.3 Male Fragrances
6.1.4 Unisex Fragrances

7 Consumption Impact: Market Valuation
7.1 Fragrances Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fragrances Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fragrances Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table

Table 1: Volume Units for the Fragrances Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Fragrances Value Share (%), by Age Groups, 2012
Table 5: India Fragrances Value Share (%), by Gender, 2012
Table 6: India Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Fragrances Value Share (%) by Wealth Groups, 2012
Table 9: India Fragrances Value Share (%) by Busy Lives Groups, 2012
Table 10: India Female Fragrances Consumer Group Share (% market value), 2012
Table 11: India Male Fragrances Consumer Group Share (% market value), 2012
Table 12: India Unisex Fragrances Consumer Group Share (% market value), 2012
Table 13: India Total Female Fragrances Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: India Total Male Fragrances Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: India Total Unisex Fragrances Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: India Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: India Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: India Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: India Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: India Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: India Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: India Female Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 23: India Male Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 24: India Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 25: India Fragrances Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: India Female Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: India Male Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: India Unisex Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: India Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: India Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: India Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: India Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: India Fragrances Market Value (Indian Rupee million), by Category, 2012
Table 34: India Fragrances Market Value (US$ million), by Category, 2012
Table 35: India Fragrances Market Volume (Ltrs m), by Category, 2012
Table 36: India Fragrances Market Value (US$ million), by Category, 2012
Table 37: India Fragrances Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 38: India Fragrances Expenditure Per Capita (US$), by Category, 2012
Table 39: India Fragrances Expenditure Per Household (Indian Rupee), by Category
Table 40: India Fragrances Expenditure Per Household (US$), by Category
Table 41: India Fragrances Market Volume (Ltrs m), by Category, 2012
Table 42: India Fragrances Consumption Per Capita (Ltrs), by Category, 2012
Table 43: India Fragrances Consumption Per Household (Ltrs), by Category, 2012

List of Chart

Figure 1: Consumer Trends Report Methodology
Figure 2: India Fragrances Value Share (%), by Age Groups, 2012
Figure 3: India Fragrances Value Share (%), by Gender, 2012
Figure 4: India Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Fragrances Value Share (%) by Wealth Groups, 2012
Figure 7: India Fragrances Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: India Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: India Fragrances Market Value (US$ million), by Category, 2012
Figure 15: India Fragrances Expenditure Per Capita (US$), by Category, 2012
Figure 16: India Fragrances Expenditure Per Household (US$), by Category

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