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The French Skincare Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Skincare

No. of Pages : 80 Pages


This report provides the results for the Skincare market in France from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Skin Care market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Facial Care, Body Care, and Hand Care are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Hand Care products are consumed disproportionally by women. For instance, twice as many women are Heavy frequency consumers than men. Despite this, approximately 40% of men in France consume Hand Care products, providing a substantial market for suppliers to target.
  • The Skincare market in France is dominated by the Facial Care category, which constitutes 73% of the market by value but only 13% of the market by volume. This indicates that Facial Care products are much more expensive than products in other categories in the market and consumers are willing to spend on premium products.
  • Most Make-up Remover consumption is of a Heavy frequency. However, the Early Young Adults age group also has significant proportions of Medium and Light frequency consumption, of approximately 10%, indicating that suppliers targeting this age group need to develop strategies to increase their consumption frequency.

Key Highlights

  • Almost 20% of Older Consumers in France are Heavy frequency consumers of Hand Care products, the highest proportion across all age groups. While aging is a key factor driving Hand Care consumption, there is a higher proportion of Heavy frequency users in the Early Young Adults age group than in the Older Young Adults and Pre-Mid-Lifers age groups, indicating that other factors can drive consumption.
  • Private label penetration in the Skincare market in France is low. This is low compared to other CPG categories, indicating that retailers may increase their investment in their Skincare private label programs in order to grow their market share.
  • Consumers in the Better Off and Moderate Income wealth groups combine to account for three-quarters of the Skincare market in France, indicating strong potential for aspirational and premium products.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Skincare Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
3.3 Behavioral Trends and Market Value
3.3.1 Body Care
3.3.2 Depilatories
3.3.3 Facial Care
3.3.4 Hand Care
3.3.5 Make-up Remover

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Body Care
4.1.2 Depilatories
4.1.3 Facial Care
4.1.4 Hand Care
4.1.5 Make-up Remover
4.2 Consumer Profiles by Product Category
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Skincare Brand Choice and Private Label Consumer Penetration
5.2.1 Body Care
5.2.2 Depilatories
5.2.3 Facial Care
5.2.4 Hand Care
5.2.5 Make-up Remover

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Skincare
6.1.2 Body Care
6.1.3 Depilatories
6.1.4 Facial Care
6.1.5 Hand Care
6.1.6 Make-up Remover

7 Consumption Impact: Market Valuation
7.1 Skincare Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Skincare Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Skincare Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Skincare
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Body Care
8.2.2 Retail Share by Volume - Depilatories
8.2.3 Retail Share by Volume - Facial Care
8.2.4 Retail Share by Volume - Hand Care
8.2.5 Retail Share by Volume - Make-up Remover
8.3 Profiles of End-Consumers of Skincare, by Retailer Used
8.3.1 Auchan
8.3.2 Carrefour
8.3.3 Casino
8.3.4 Cora
8.3.5 ITM (Intermarch)
8.3.6 Leclerc
8.3.7 Monoprix
8.3.8 Systme U
8.3.9 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Skincare Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Skincare Value Share (%), by Age Groups, 2012
Table 5: France Skincare Value Share (%), by Gender, 2012
Table 6: France Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Skincare Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Skincare Value Share (%) by Wealth Groups, 2012
Table 9: France Skincare Value Share (%) by Busy Lives Groups, 2012
Table 10: France Body Care Consumer Group Share (% market value), 2012
Table 11: France Depilatories Consumer Group Share (% market value), 2012
Table 12: France Facial Care Consumer Group Share (% market value), 2012
Table 13: France Hand Care Consumer Group Share (% market value), 2012
Table 14: France Make-up Remover Consumer Group Share (% market value), 2012
Table 15: France Total Body Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: France Total Depilatories Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: France Total Facial Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: France Total Hand Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: France Total Make-up Remover Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: France Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: France Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: France Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: France Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: France Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: France Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: France Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: France Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: France Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: France Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: France Body Care Consumer Profiles (% consumers by sub-group), 2012
Table 31: France Depilatories Consumer Profiles (% consumers by sub-group), 2012
Table 32: France Facial Care Consumer Profiles (% consumers by sub-group), 2012
Table 33: France Hand Care Consumer Profiles (% consumers by sub-group), 2012
Table 34: France Make-up Remover Consumer Profiles (% consumers by sub-group), 2012
Table 35: France Skincare Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 36: France Body Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: France Depilatories Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: France Facial Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: France Hand Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: France Make-up Remover Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: France, Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: France, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: France, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: France, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: France, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: France, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: France Skincare Market Value (Euro million), by Category, 2012
Table 48: France Skincare Market Value (US$ million), by Category, 2012
Table 49: France Skincare Market Volume (Ltrs m), by Category, 2012
Table 50: France Skincare Market Value (US$ million), by Category, 2012
Table 51: France Skincare Expenditure Per Capita (Euro), by Category, 2012
Table 52: France Skincare Expenditure Per Capita (US$), by Category, 2012
Table 53: France Skincare Expenditure Per Household (Euro), by Category
Table 54: France Skincare Expenditure Per Household (US$), by Category
Table 55: France Skincare Market Volume (Ltrs m), by Category, 2012
Table 56: France Skincare Consumption Per Capita (Ltrs) by Category, 2012
Table 57: France Skincare Consumption Per Household (Ltrs) by Category, 2012
Table 58: France Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 59: France Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 60: France Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 61: France Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 62: France Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 63: France Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 64: France: Profile of Skincare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 65: France: Profile of Skincare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 66: France: Profile of Skincare Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 67: France: Profile of Skincare Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 68: France: Profile of Skincare Consumers Whose Goods Mainly Come From ITM (Intermarch) (% by Subgroup, as tracked by the Survey), 2012
Table 69: France: Profile of Skincare Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 70: France: Profile of Skincare Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 71: France: Profile of Skincare Consumers Whose Goods Mainly Come From Systme U (% by Subgroup, as tracked by the Survey), 2012
Table 72: France: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: France Skincare Value Share (%), by Age Groups, 2012
Figure 3: France Skincare Value Share (%), by Gender, 2012
Figure 4: France Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Skincare Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Skincare Value Share (%) by Wealth Groups, 2012
Figure 7: France Skincare Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: France Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: France Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: France Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: France Skincare Market Value (US$ million), by Category, 2012
Figure 19: France Skincare Expenditure Per Capita (US$), by Category, 2012
Figure 20: France Skincare Expenditure Per Household (US$), by Category
Figure 21: France Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 22: France Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 23: France Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 24: France Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 25: France Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 26: France Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

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