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The French Fragrances Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Fragrances

No. of Pages : 59 Pages


Product Synopsis

This report provides the results for the Fragrances market in France from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fragrances market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Male fragrances, female fragrances, and unisex fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Female Fragrances, Male Fragrances, and Unisex Fragrances 
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Analysis of the French Fragrances market by age reveals that Older consumers and Mid-Lifers together constitute around half of the entire market by value. This is a result of their high disposable income and high consumption of Female Fragrances.
  • Analysis of the French Fragrances market by wealth group indicates that the Better Off wealth group has the largest share of the market by value, accounting for just under half the market. The Moderate Income group constitutes the second largest share, indicating strong potential for premium and aspiration products.
  • Analysis of the Fragrances market in France by the amount of time people have spare reveals that the busiest consumers account for the largest market shares by value. Time Poor and No Time consumer groups constitute more than two-thirds of the French Make-up market.

Key Highlights

  • The majority of French women consume Female Fragrances at a Medium Frequency. Heavy frequency consumption is the next most common, marginally higher than Light frequency consumption. This indicates that suppliers should focus on increasing the consumption frequency of current users of Female Fragrances. 
  • Consumption of Unisex Fragrances in France is low. Tweens & Early Teens are the heaviest consumers of Unisex Fragrances, with approximately a quarter of the age group using these products. The low consumption of Unisex Fragrances is indicative of the strength of Female and Male Fragrances.
  • Private label penetration in the Fragrances market in France is low. Private label sales will be limited by their perceived low cost and low quality in product categories dominated by luxury and aspiration items.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fragrances Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Female Fragrances
3.2.2 Male Fragrances
3.2.3 Unisex Fragrances
3.3 Behavioral Trends and Market Value
3.3.1 Female Fragrances
3.3.2 Male Fragrances
3.3.3 Unisex Fragrances

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Female Fragrances
4.1.2 Male Fragrances
4.1.3 Unisex Fragrances
4.2 Consumer Profiles by Product Category
4.2.1 Female Fragrances
4.2.2 Male Fragrances
4.2.3 Unisex Fragrances

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fragrances Brand Choice and Private Label Consumer Penetration
5.2.1 Female Fragrances
5.2.2 Male Fragrances
5.2.3 Unisex Fragrances

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Fragrances
6.1.2 Female Fragrances
6.1.3 Male Fragrances
6.1.4 Unisex Fragrances

7 Consumption Impact: Market Valuation
7.1 Fragrances Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fragrances Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fragrances Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice,and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Fragrances
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Female Fragrances
8.2.2 Retail Share by Volume - Male Fragrances
8.2.3 Retail Share by Volume - Unisex Fragrances
8.3 Profiles of End-Consumers of Fragrances, by Retailer Used
8.3.1 Auchan
8.3.2 Carrefour
8.3.3 Leclerc
8.3.4 Monoprix
8.3.5 Systme U
8.3.6 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table

Table 1: Volume Units for the Fragrances Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Fragrances Value Share (%), by Age Groups, 2012
Table 5: France Fragrances Value Share (%), by Gender, 2012
Table 6: France Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Fragrances Value Share (%) by Wealth Groups, 2012
Table 9: France Fragrances Value Share (%) by Busy Lives Groups, 2012
Table 10: France Female Fragrances Consumer Group Share (% market value), 2012
Table 11: France Male Fragrances Consumer Group Share (% market value), 2012
Table 12: France Unisex Fragrances Consumer Group Share (% market value), 2012
Table 13: France Total Female Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: France Total Male Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: France Total Unisex Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: France Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: France Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: France Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: France Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: France Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: France Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: France Female Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 23: France Male Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 24: France Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2012
Table 25: France Fragrances Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: France Female Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: France Male Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: France Unisex Fragrances Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: France, Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: France, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: France, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: France, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: France Fragrances Market Value (Euro million), by Category, 2012
Table 34: France Fragrances Market Value (US$ million), by Category, 2012
Table 35: France Fragrances Market Volume (Ltrs m), by Category, 2012
Table 36: France Fragrances Market Value (US$ million), by Category, 2012
Table 37: France Fragrances Expenditure Per Capita (Euro), by Category, 2012
Table 38: France Fragrances Expenditure Per Capita (US$), by Category, 2012
Table 39: France Fragrances Expenditure Per Household (Euro), by Category
Table 40: France Fragrances Expenditure Per Household (US$), by Category
Table 41: France Fragrances Market Volume (Ltrs m), by Category, 2012
Table 42: France Fragrances Consumption Per Capita (Ltrs) by Category, 2012
Table 43: France Fragrances Consumption Per Household (Ltrs) by Category, 2012
Table 44: France Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 45: France Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 46: France Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 47: France Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 48: France: Profile of Fragrances Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 49: France: Profile of Fragrances Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 50: France: Profile of Fragrances Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 51: France: Profile of Fragrances Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 52: France: Profile of Fragrances Consumers Whose Goods Mainly Come From Systme U (% by Subgroup, as tracked by the Survey), 2012
Table 53: France: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart

Figure 1: Consumer Trends Report Methodology
Figure 2: France Fragrances Value Share (%), by Age Groups, 2012
Figure 3: France Fragrances Value Share (%), by Gender, 2012
Figure 4: France Fragrances Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Fragrances Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Fragrances Value Share (%) by Wealth Groups, 2012
Figure 7: France Fragrances Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Fragrances Market Value(US$ million), by Category, 2012
Figure 15: France Fragrances Expenditure Per Capita (US$), by Category, 2012
Figure 16: France Fragrances Expenditure Per Household (US$), by Category
Figure 17: France Fragrances Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 18: France Female Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 19: France Male Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 20: France Unisex Fragrances Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

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