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The Chinese Skincare Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Skincare

No. of Pages : 74 Pages


Product Synopsis

This report provides the results for the Skincare market in China from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized sector. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Skincare market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Body Care, Facial Care, Depilatories, and Hand Care are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Body Care, Facial Care, Depilatories, and Hand Care markets.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level in organized sector, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Consumer segmentation by gender groups reveals that female consumers have a greater share of the Skincare market than men. Women have a 58% share of the market by value despite accounting for only 49% of the population.
  • Consumption of Body Care products in China declines among consumers in older age groups. Furthermore, consumption frequency also declines, with large numbers of Light frequency consumers in each age group: approximately 40% of Pre-Mid-Lifers and Mid-Lifers and over a third of Older Consumers.
  • Considerably more women consume Facial Care products than men. While there are over twice as many male Non-users as female Non-users, almost half of women are Heavy frequency users of Facial Care products compared to only 27% of men.

Key Highlights

  • Cohort group analysis by wealth reveals that the Better Off wealth group has the largest share of the Skincare market in by value. This group, in addition to the Moderate Income wealth group, accounts for over two-thirds of the Skincare market in China, indicating strong potential for aspirational and premium products.
  • Retailer volume analysis reveals that in China the three largest organized retailers, all international retailers, account for over half of the countrys Skincare market by volume. This gives them a strong bargaining power with their suppliers. 
  • Private labels hold a market share of approximately 12% across all product categories in the Skincare market in China. This is relatively high compared to other Health and Beauty CPG markets in China, primarily as a result of the high market share of large organized retailers such as Carrefour, Walmart, and Tesco. However, brands provide aspirational products for Chinese consumers and, as such, private label gains are expected to be limited in the near future.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Skincare Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.3 Behavioral Trends and Market Value
3.3.1 Body Care
3.3.2 Depilatories
3.3.3 Facial Care
3.3.4 Hand Care

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Body Care
4.1.2 Depilatories
4.1.3 Facial Care
4.1.4 Hand Care
4.2 Consumer Profiles by Product Category
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Skincare Brand Choice and Private Label Consumer Penetration
5.2.1 Body Care
5.2.2 Depilatories
5.2.3 Facial Care
5.2.4 Hand Care

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Skincare
6.1.2 Body Care
6.1.3 Depilatories
6.1.4 Facial Care
6.1.5 Hand Care

7 Consumption Impact: Market Valuation
7.1 Skincare Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Skincare Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Skincare Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share of Organized Retail in Skincare
8.2 Retailer Volume Share of Organized Retail by Category
8.2.1 Retail Share by Volume of Organized Retail - Body Care
8.2.2 Retail Share by Volume of Organized Retail - Depilatories
8.2.3 Retail Share by Volume of Organized Retail - Facial Care
8.2.4 Retail Share by Volume of Organized Retail - Hand Care
8.3 Profiles of End-Consumers of Skincare, by Retailer Used
8.3.1 A-Best Supermarket Co., Ltd
8.3.2 Carrefour China
8.3.3 Dashang Group
8.3.4 Metro Cash and Carry
8.3.5 New Cooperation Joint-stock trade chain CO., Ltd.
8.3.6 Tesco China
8.3.7 Trust Mart
8.3.8 Wal-Mart Super center, China
8.3.9 Wuhan Zhongbai Group Co., Ltd.
8.3.10 Wumart Stores. Group
8.3.11 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Skincare Market
Table 2: Foreign Exchange Rate - CNY vs. USD
Table 3: China Survey Respondent profile (weighted), 2012
Table 4: China Skincare Value Share (%), by Age Groups, 2012
Table 5: China Skincare Value Share (%), by Gender, 2012
Table 6: China Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: China Skincare Value Share (%) by Education Level Achieved Groups, 2012
Table 8: China Skincare Value Share (%) by Wealth Groups, 2012
Table 9: China Skincare Value Share (%) by Busy Lives Groups, 2012
Table 10: China Body Care Consumer Group Share (% market value), 2012
Table 11: China Depilatories Consumer Group Share (% market value), 2012
Table 12: China Facial Care Consumer Group Share (% market value), 2012
Table 13: China Hand Care Consumer Group Share (% market value), 2012
Table 14: China Total Body Care Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: China Total Depilatories Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: China Total Facial Care Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: China Total Hand Care Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: China Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: China Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: China Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: China Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: China Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: China Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: China Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: China Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: China Body Care Consumer Profiles (% consumers by sub-group), 2012
Table 27: China Depilatories Consumer Profiles (% consumers by sub-group), 2012
Table 28: China Facial Care Consumer Profiles (% consumers by sub-group), 2012
Table 29: China Hand Care Consumer Profiles (% consumers by sub-group), 2012
Table 30: China Skincare Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 31: China Body Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 32: China Depilatories Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 33: China Facial Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 34: China Hand Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 35: China, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 36: China, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 37: China, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 38: China, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 39: China, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 40: China Skincare Market Value (Yuan Renminbi million), by Category, 2012
Table 41: China Skincare Market Value (US$ million), by Category, 2012
Table 42: China Skincare Market Volume (Ltrs m), by Category, 2012
Table 43: China Skincare Market Value (US$ million), by Category, 2012
Table 44: China Skincare Expenditure Per Capita (Yuan Renminbi), by Category, 2012
Table 45: China Skincare Expenditure Per Capita (US$), by Category, 2012
Table 46: China Skincare Expenditure Per Household (Yuan Renminbi), by Category
Table 47: China Skincare Expenditure Per Household (US$), by Category
Table 48: China Skincare Market Volume (Ltrs m), by Category, 2012
Table 49: China Skincare Consumption Per Capita (Ltrs) by Category, 2012
Table 50: China Skincare Consumption Per Household by (Ltrs) Category, 2012
Table 51: China Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), of Organized Retail 2012
Table 52: China Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 53: China Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 54: China Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 55: China Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 56: China: Profile of Skincare Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2012
Table 57: China: Profile of Skincare Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2012
Table 58: China: Profile of Skincare Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2012
Table 59: China: Profile of Skincare Consumers Whose Goods Mainly Come From Metro Cash and Carry (% by Subgroup, as tracked by the Survey), 2012
Table 60: China: Profile of Skincare Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2012
Table 61: China: Profile of Skincare Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2012
Table 62: China: Profile of Skincare Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2012
Table 63: China: Profile of Skincare Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2012
Table 64: China: Profile of Skincare Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2012
Table 65: China: Profile of Skincare Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2012
Table 66: China: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: China Skincare Value Share (%), by Age Groups, 2012
Figure 3: China Skincare Value Share (%), by Gender, 2012
Figure 4: China Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: China Skincare Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: China Skincare Value Share (%) by Wealth Groups, 2012
Figure 7: China Skincare Value Share (%) by Busy Lives Groups, 2012
Figure 8: China Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: China Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: China Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: China Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: China Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: China Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: China Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: China Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: China Skincare Market Share (US$ million), by Category, 2012
Figure 17: China Skincare Expenditure Per Capita (US$), by Category, 2012
Figure 18: China Skincare Expenditure Per Household (US$), by Category
Figure 19: China Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), of Organized Retail 2012
Figure 20: China Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Figure 21: China Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Figure 22: China Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Figure 23: China Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012

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