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The British Dream-UK-April 2014

Published By :

Mintel

Published Date : May 2014

Category :

Lifestyle

No. of Pages : 443 Pages

Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and nurturing personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn, especially leisure, entertainment and holidays, will see higher demand from consumers eager to give themselves time out.
Table of Content

Introduction

Executive Summary
Majority spent the same or less across all categories
Figure 1: Changes in spending habits in 2013, January 2014
Family relationships improve, but disposable income and health are under strain
Figure 2: Lifestyle changes in 2013, January 2014
Aspirations vary with people’s lifestage
Figure 3: Personal goals for 2014, January 2014
Most Brits agree their standard of living is at least as good as their parents’ at their age
Figure 4: Sentiment about standard of living and financial situation, January 2014
For most, hard work pays off
Figure 5: Attitudes towards social mobility, by household income, January 2014
What we think

Britain Today – The Economy

Key points
What we think
The state of the UK economy
Sustained economic growth
Figure 6: Quarterly change in UK GDP, Q1 2009-Q4 2013
Unemployment falls to a four and a half year low
Figure 7: Seasonally adjusted UK unemployment rate for adults aged 16+, Q1 2011-Q4 2013
Household expenditure increasing as confidence slowly begins to return
Figure 8: Real household income and expenditure per head, Q1 2004-Q3 2013
Consumers’ current financial situation
Household finances are better, but not fully recovered
Spending priorities
Staying on top of household bills is the main priority for consumers
Figure 9: Financial priorities for the next 12 months, November 2013
Financial expectations
Britons are still pessimistic… but slightly less so than last year
Figure 10: Macroeconomic expectations for 2014, November 2013

Britain Today – The People

Key points
Population trends and age structure
Figure 11: Trends in the age structure of the UK population, 2008-18
Growing ethnic diversity
Figure 12: Ethnic groups, England and Wales, 2001 and 2011
Figure 13: Households with multiple ethnicities, England and Wales, 2011
Lifestage
Figure 14: Forecast adult population trends, by lifestage, 2008-18
Household size trends
Figure 15: UK households, by size, 2008-18
Marriages and divorces
Figure 16: Number of marriages and divorces, UK, 2001-11
Fertility rate
Figure 17: Total fertility rate and number of live births in England and Wales, 2007-12
Families and children
Figure 18: Families by family type in the UK, 2013

Expenditure Overview

Key points
Sector breakout
Figure 19: Consumer expenditure, by sector (£billions), 2013
Stronger growth expected to return
Figure 20: Best- and worst-case forecast total value sales, 2008-18
Winners in the next 5 years
Figure 21: Fastest-growing consumer sectors, at current prices, by % growth, 2013-18 (est)
Slower growth sectors for the next five years
Figure 22: Consumer sectors with weaker growth, at current prices, by % growth, 2013-18 (est)

In-Home Food

Key points
What we think
In-home food sales continue upward trajectory
Figure 23: UK in-home food market value, 2008-13
Growth is expected to remain constant to 2018
Figure 24: Best- and worst-case forecast value sales of the in-home food market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 25: Changes in spending habits on in-home food in 2013, January 2014
Key consumer findings
Meat, fish and poultry
Fruit and vegetables
Bread and baked goods
Chocolate confectionery

Foodservice (Eating Out and Takeaways)

Key points
What we think
The eating out industry shows modest growth rates
Figure 26: UK foodservice market value, 2008-13
Growth is expected for the eating out market going forward, but it will be hard won
Figure 27: Best- and worst-case forecast value sales of the foodservice market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 28: Changes in spending habits on eating out and takeaways in 2013, January 2014
Key consumer findings
Menu flavours
Pizza/pasta restaurants
Leisure venue catering
Coffee shops
Burger and chicken restaurants
Pub catering

Non-alcoholic Drinks

Key points
What we think
Non-alcoholic drinks achieve encouraging growth
Figure 29: UK non-alcoholic drinks market value, 2008-13
Steady market growth is expected to continue
Figure 30: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 31: Changes in spending habits on non-alcoholic drinks in 2013, January 2014
Key consumer findings
Carbonated soft drinks (CSDs)
Bottled water
Juices
Tea
Coffee

Alcoholic Drinks

Key points
What we think
Alcoholic drinks remains a large and growing market
Figure 32: UK alcoholic drinks market value, 2008-13
Steady growth expected to continue in the alcoholic drinks market
Figure 33: Best- and worst-case forecast value sales of the alcoholic drinks market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 34: Changes in spending habits on alcoholic drinks in 2013, January 2014
Key consumer findings
Beer
Cider
Wines
Spirits

Beauty and Personal Care

Key points
What we think
Beauty industry continues to see sales growth
Figure 35: UK beauty and personal care market value, 2008-13
Future growth on upward trajectory
Figure 36: Best- and worst-case forecast value sales of the beauty and personal care market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 37: Changes in spending habits on beauty and personal care in 2013, January 2014
Key consumer findings
Colour cosmetics
Hair colourants and home perms
Soap, bath and shower
Shampoo, conditioners and styling

OTC and Pharmaceuticals

Key points
What we think
2013, the beginning of better times?
Figure 38: UK OTC and pharmaceuticals market value, 2008-13
Slow and steady growth for the future
Figure 39: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 40: Changes in spending habits on healthcare products in 2013, January 2014
Key consumer findings
Analgesics
Cold and flu remedies
Vitamins and supplements
Gastrointestinal remedies

Clothing and Accessories

Key points
What we think
Shoppers have prioritised spend on fashion
Figure 41: UK clothing and accessories market value, 2008-13
Growth remains robust to 2018
Figure 42: Best- and worst-case forecast value sales of the clothing and accessories market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 43: Changes in spending habits on clothing and accessories in 2013, January 2014
Key consumer findings
Footwear
Online fashion
Youth fashion
Watches and jewellery

Household Care

Key points
What we think
Pressure on incomes hits household care growth
Figure 44: UK household care market value, 2008-13
Sales of household care expected to pick up to 2018
Figure 45: Best- and worst-case forecast value sales of the household care market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 46: Changes in spending habits on household care in 2013, January 2014
Key consumer findings
Laundry products
Household cleaning products
Dishwashing products
Household paper products

Technology and Communications

Key points
What we think
Tech industry saw declining sales…
Figure 47: UK technology and communications market value, 2008-13
…but better times lie ahead
Figure 48: Best- and worst-case forecast value sales of the technology and communications market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 49: Changes in spending habits on technology in 2013, January 2014
Key consumer findings
Mobile phones
Televisions
Tablet computers
Video games and consoles

Leisure and Entertainment

Key points
What we think
Gambling industry boosts leisure and entertainment spend
Figure 50: UK leisure and entertainment market value, 2008-13
Growth of leisure and entertainment continues at a faster pace
Figure 51: Best- and worst-case forecast value sales of the leisure and entertainment market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Changing consumer habits
Figure 52: Changes in spending habits on leisure and entertainment in 2013, January 2014
Key consumer findings
Gambling
Performing arts
Tenpin bowling
Health and fitness clubs
Music concerts and festivals
Spectator sports

Home and Garden

Key points
What we think
Resilient performance
Figure 53: UK home and garden market value, 2008-13
As consumer confidence improves, so do value sales of home and garden goods
Figure 54: Best- and worst-case forecast value sales of the home and garden market, at current prices, 2008-18
Winners for 2014
Furniture
Garden products
Home accessories
Carpets and floorcoverings
Losers for 2014
Changing consumer habits
Figure 55: Changes in spending habits on home and garden in 2013, January 2014
Key consumer findings
Furniture
Garden products
Homewares
Fridges and freezers

Transport

Key points
What we think
Growth hampered by tentative consumer demand
Figure 56: UK transport market value, 2008-13
Value sales expected to rise as a result of economic recovery
Figure 57: Best- and worst-case forecast value sales of the transport market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Key consumer findings
Car and van hire
Car purchasing process
Motorcycles

Holidays

Key points
What we think
Spending on holidays recovers to 2008 levels
Figure 58: UK holidays market value, 2008-13
The market is set to enjoy steady growth through to 2018
Figure 59: Best- and worst-case forecast value sales of the holidays market, at current prices, 2008-18
Winners for 2014
Low-cost, long-haul airlines
Flight aggregators
The Channel Tunnel
Mexico
Losers for 2014
High street travel agents
Egypt
Changing consumer habits
Figure 60: Changes in spending habits on holidays in 2013, January 2014
Key consumer findings
Long-haul holidays
Short-haul holidays

Personal Finance

Key points
What we think
The decline in personal finance spending has slowed…
Figure 61: UK personal finance market value, 2008-13
… and the industry is forecast to grow in the near future
Figure 62: Best- and worst-case forecast value sales of the personal finance market, at current prices, 2008-18
Winners for 2014
Losers for 2014
Most people have seen no change in financial situation over 2013…
Figure 63: Financial situation compared to a year ago, January 2013 and December 2013
…but consumers feel more confident for the coming year
Figure 64: Financial outlook for the coming year, January 2013 and December 2013

Housing

Key points
What we think
Upturn in mortgage activity drives increase in spending on housing
Figure 65: UK consumer expenditure on housing, 2008-13
Spend on housing shows positive growth to 2018
Figure 66: Best- and worst-case forecast value of consumer expenditure on housing, at current prices, 2008-18
Changing consumer habits

Newsagents’ Goods

Key points
What we think
E-cigarettes inject new life into the newsagents’ goods market
Figure 67: UK newsagents’ goods market value, 2008-13
Modest growth is expected
Figure 68: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices, 2008-18
Key consumer findings
Cigarettes, tobacco and e-cigarettes
Cards and stationery

Miscellaneous Expenditure

Key points
What we think
Spending on miscellaneous goods and services continues its steady climb
Figure 69: UK miscellaneous expenditure market value, 2008-13
Fast growth predicted in education sector
Figure 70: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current prices, 2008-18
Winners for 2014
The funerals market enjoys strong growth
Losers for 2014
Disposable nappies and wipes category suffers from discounting
The optical goods market has reached a point of saturation
Key consumer findings
Funerals
Disposable nappies and wipes
Optical goods

The Consumer – Changes in Spending Habits in 2013

Key points
Spending on essentials unchanged
Figure 71: Changes in spending habits on food and drink in 2013, January 2014
Recession fatigue is setting in
Figure 72: Changes in spending habits on technology and communications, leisure and entertainment, home and garden and holidays, in 2013, January 2014
Focus on appearance lifts clothing and beauty markets
Figure 73: Changes in spending habits on clothing and accessories, household care, beauty and toiletries and healthcare, in 2013, January 2014
Optimism grows, but caution remains
Figure 74: Consumer spending in the past 3 months and planned spending in the next 3 months, January 2014
Higher-income households will drive recovery in leisure and holidays markets
Figure 75: Proportion of people spending more in 2013, by household income, January 2014
Consumer spending far from full recovery
Figure 76: Number of categories where people spent more and less in 2013, January 2014
Reluctance to spend is palpable even amongst the affluents
Figure 77: Top ten things that people choose to spend their extra money on, January 2014
Trend application insight

The Consumer – Lifestyle Changes in 2013

Key points
Maintaining focus on family and friendships
Figure 78: Lifestyle changes related to social life and relationships in 2013, January 2014
The nation’s health worsened in 2013
Figure 79: Lifestyle changes related to health and diet in 2013, January 2014
Young people most satisfied with progress in their careers
Figure 80: Lifestyle changes related to career, achievement and future outlook in 2013, January 2014
The ‘sandwich generation’ feels the strain
Figure 81: Lifestyle changes related to career, achievement and future outlook in 2013, by age, January 2014
ABC1s have seen a stronger rise in satisfaction with life
Figure 82: Selected lifestyle changes in 2013, by socio-economic group, January 2014
A fifth saw at least four positive lifestyle changes in 2013
Figure 83: Number of things that changed for the better and number of things that changed for the worse in 2013, January 2014
Trend application insight

The Consumer – Aspirations for 2014

Key points
Aspirations differ by lifestage
Figure 84: Personal goals for 2014, January 2014
Leisure and holidays will benefit from aspirations of young adults
Figure 85: Personal goals related to leisure and holidays for 2014, by age, January 2014
Men are taking greater interest in how they look
Figure 86: Selected personal goals for 2014, by gender, January 2014
Charitable intent rises amongst younger adults
Figure 87: Intentions to give to charity and volunteering, by age, January 2014
Lack of finances curbs people’s aspirations
Figure 88: Selected personal goals for 2014, by current financial situation, January 2014
Creating a virtuous circle
Figure 89: Effect of health and diet changes in 2013 on selected personal goals in 2014, January 2014
Trend application insight

The Consumer – What Will Influence Consumer Decisions in 2014?

Key points
Special offers remain important to post-recession consumers
Figure 90: Influencers on shopping decisions for everyday and big ticket items, January 2014
Customer service matters when selling big ticket items
Affluents want to be reassured of companies’ ethics
Figure 91: Selected influencers of shopping decisions for everyday and big ticket products, by household income, January 2014
Females care about special offers, but men look for high quality
Figure 92: Percentage point difference between women and men – influencers of shopping decisions (everyday products and big ticket items), January 2014
Brand loyalty rises amongst young adults
Figure 93: Selected influencers of shopping decisions for everyday and big ticket products, by age, January 2014
Over a third consider four or more factors before making a purchase
Figure 94: Number of influencers on shopping decisions for everyday and big ticket items, January 2014
Changing expectations of retailers and brands
Trend application insight

The Consumer – Social Dynamics in Today’s Britain

Key points
Majority of Brits agree their standard of living is at least as good as their parents’ at their age
Figure 95: Sentiment about standard of living and financial situation, January 2014
Students and pensioners feel most financially-healthy for their age
Figure 96: Sentiment about current financial situation, by employment status, January 2014
Happiness with standard of living peaks in the youngest and oldest age groups
Figure 97: Sentiment about standard of living, by age, January 2014
No lack of opportunities in life
Figure 98: Sentiment about opportunities in life, by age, January 2014
Two-thirds of employees second-guess their career choices
Figure 99: Attitudes towards choice of career, by household income, January 2014
Absolute majority believe in importance of hard work for future success
Figure 100: Attitudes towards social mobility, by household income, January 2014
Trend application insight

Appendix – Expenditure Overview

Figure 101: Best- and worst-case forecast for total consumer expenditure, 2013-18

Appendix – In-Home Food

Figure 102: Best- and worst-case forecast value sales of in-home food, 2013-18

Appendix – Foodservice (Eating Out and Takeaways)

Figure 103: Best- and worst-case forecast value sales of foodservice, 2013-18

Appendix – Non-alcoholic Drinks

Figure 104: Best- and worst-case forecast value sales of non-alcoholic drinks, 2013-18

Appendix – Beauty and Personal Care

Figure 105: Best- and worst-case forecast value sales of beauty and personal care, 2013-18

Appendix – OTC and Pharmaceuticals

Figure 106: Best- and worst-case forecast value sales of OTC and pharmaceuticals, 2013-18

Appendix – Clothing and Accessories

Figure 107: Best- and worst-case forecast value sales of clothes and accessories, 2013-18

Appendix – Household Care

Figure 108: Best- and worst-case forecast value sales of household care, 2013-18

Appendix – Technology and Communications

Figure 109: Best- and worst-case forecast value sales of technology and communications, 2013-18

Appendix – Leisure and Entertainment

Figure 110: Best- and worst-case forecast value sales of leisure and entertainment, 2013-18

Appendix – Home and Garden

Figure 111: Best- and worst-case forecast value sales of home and garden, 2013-18
Figure 112: Best- and worst-case forecast value sales of transport, 2013-18

Appendix – Holidays

Figure 113: Best- and worst-case forecast value sales of holidays, 2013-18

Appendix – Personal Finance

Figure 114: Best- and worst-case forecast value sales of personal finance, 2013-18

Appendix – Housing

Figure 115: Best- and worst-case forecast consumer expenditure on housing, 2013-18

Appendix – Newsagents’ Goods

Figure 116: Best- and worst-case forecast consumer expenditure on newsagents’ goods, 2013-18

Appendix – Miscellaneous Expenditure

Figure 117: Best- and worst-case forecast value sales in miscellaneous markets, 2013-18

Appendix – The Consumer – Demographic Overview

Figure 118: Demographic overview, January 2014
Figure 119: Demographic overview, continued, January 2014
Figure 120: Demographic overview, continued, January 2014
Figure 121: Demographic overview, continued, January 2014
Figure 122: Demographic overview, continued, January 2014
Figure 123: Demographic overview, continued, January 2014
Figure 124: Demographic overview, continued, January 2014
Figure 125: Demographic overview, continued, January 2014
Figure 126: Demographic overview, continued, January 2014
Figure 127: Demographic overview, continued, January 2014
Figure 128: Demographic overview, continued, January 2014

Appendix – The Consumer - Changes in Spending Habits in 2013

Figure 129: Spending habits in 2013, January 2014
Figure 130: Spending habits in 2013 – Food, by demographics, January 2014
Figure 131: Spending habits in 2013 – Technology and communications, by demographics, January 2014
Figure 132: Spending habits in 2013 – Holidays, by demographics, January 2014
Figure 133: Spending habits in 2013 – Eating out, by demographics, January 2014
Figure 134: Spending habits in 2013 – Clothing and accessories, by demographics, January 2014
Figure 135: Spending habits in 2013 – Home and garden, by demographics, January 2014
Figure 136: Spending habits in 2013 – Alcoholic drinks^, by demographics, January 2014
Figure 137: Spending habits in 2013 – Leisure/entertainment, by demographics, January 2014
Figure 138: Spending habits in 2013 – Beauty products and toiletries, by demographics, January 2014
Figure 139: Spending habits in 2013 – Non-alcoholic drinks, by demographics, January 2014
Figure 140: Spending habits in 2013 – Healthcare products, by demographics, January 2014
Figure 141: Spending habits in 2013 – Alcoholic drinks^, by demographics, January 2014
Figure 142: Spending habits in 2013 – Household care, by demographics, January 2014
Figure 143: Trends in activities done and activities that people consider doing, January 2014
Figure 144: Activities done and activities that people consider doing – Buy new clothes, by demographics, January 2014
Figure 145: Activities done and activities that people consider doing – Add to my savings, by demographics, January 2014
Figure 146: Activities done and activities that people consider doing – Book a holiday, by demographics, January 2014
Figure 147: Activities done and activities that people consider doing – Go to a concert/sporting event/theatre, by demographics, January 2014
Figure 148: Activities done and activities that people consider doing – Go out for an expensive meal, by demographics, January 2014
Figure 149: Activities done and activities that people consider doing – Reduce non-mortgage debts, by demographics, January 2014
Figure 150: Activities done and activities that people consider doing – Buy new electrical equipment, by demographics, January 2014
Figure 151: Activities done and activities that people consider doing – Spend money on my home, by demographics, January 2014
Figure 152: Activities done and activities that people consider doing – Buy major domestic appliance, by demographics, January 2014
Figure 153: Activities done and activities that people consider doing – Buy/replace my car, by demographics, January 2014
Figure 154: Trends in what extra money is spent on, January 2014
Figure 155: Most popular - what extra money is spent on, by demographics, January 2014
Figure 156: Next most popular - what extra money is spent on, by demographics, January 2014
Figure 157: Other - what extra money is spent on, by demographics, January 2014
Figure 158: Least popular - what extra money is spent on, by demographics, January 2014
Figure 159: Repertoire of spending habits in 2013 (more), January 2014
Figure 160: Repertoire of spending habits in 2013 (more), by demographics, January 2014
Figure 161: Repertoire of spending habits in 2013 (less), January 2014
Figure 162: Repertoire of spending habits in 2013 (less), by demographics, January 2014

Appendix – The Consumer - Lifestyle Changes in 2013

Figure 163: Lifestyle changes in 2013, January 2014
Figure 164: Lifestyle changes in 2013 – Relationship with family, by demographics, January 2014
Figure 165: Lifestyle changes in 2013 – Career, by demographics, January 2014
Figure 166: Lifestyle changes in 2013 – Satisfaction with life, by demographics, January 2014
Figure 167: Lifestyle changes in 2013 – Outlook for the future, by demographics, January 2014
Figure 168: Lifestyle changes in 2013 – Sense of achievement, by demographics, January 2014
Figure 169: Lifestyle changes in 2013 – Relationships with friends, by demographics, January 2014
Figure 170: Lifestyle changes in 2013 – Social life, by demographics, January 2014
Figure 171: Lifestyle changes in 2013 – Income, by demographics, January 2014
Figure 172: Lifestyle changes in 2013 – Diet, by demographics, January 2014
Figure 173: Lifestyle changes in 2013 – Amount of free time, by demographics, January 2014
Figure 174: Lifestyle changes in 2013 – Health, by demographics, January 2014
Figure 175: Lifestyle changes in 2013 – Involvement in the community, by demographics, January 2014
Figure 176: Repertoire of lifestyle changes for better in 2013, January 2014
Figure 177: Repertoire of lifestyle changes for better in 2013, by demographics, January 2014
Figure 178: Repertoire of lifestyle changes for worse in 2013, January 2014
Figure 179: Repertoire of lifestyle changes for worse in 2013, January 2014

Appendix – The Consumer - Aspirations for 2014

Figure 180: Personal goals for the coming year, January 2014
Figure 181: Personal goals for the coming year – Spend more time with family, by demographics, January 2014
Figure 182: Personal goals for the coming year – Get my household finances in order, by demographics, January 2014
Figure 183: Personal goals for the coming year – Have a healthier diet, by demographics, January 2014
Figure 184: Personal goals for the coming year – Exercise more, by demographics, January 2014
Figure 185: Personal goals for the coming year – Take better care of my appearance, by demographics, January 2014
Figure 186: Personal goals for the coming year – Do home improvements, by demographics, January 2014
Figure 187: Personal goals for the coming year – Travel to new places/go on more holidays, by demographics, January 2014
Figure 188: Personal goals for the coming year – Give to charity/volunteer, by demographics, January 2014
Figure 189: Personal goals for the coming year – Have a better work/life balance^, by demographics, January 2014
Figure 190: Personal goals for the coming year – Learn a new skill/get a new hobby, by demographics, January 2014
Figure 191: Personal goals for the coming year – Find a job/new job, by demographics, January 2014
Figure 192: Personal goals for the coming year – Go out more, by demographics, January 2014
Figure 193: Personal goals for the coming year – Move home/buy a new home, by demographics, January 2014
Figure 194: Personal goals for the coming year, by lifestyle changes in 2013 – Relationship with family, January 2014
Figure 195: Personal goals for the coming year, by lifestyle changes in 2013 – Career, January 2014
Figure 196: Personal goals for the coming year, by lifestyle changes in 2013 – Satisfaction with life, January 2014
Figure 197: Personal goals for the coming year, by lifestyle changes in 2013 – Outlook for the future, January 2014
Figure 198: Personal goals for the coming year, by lifestyle changes in 2013 – Sense of achievement, January 2014
Figure 199: Personal goals for the coming year, by lifestyle changes in 2013 – Relationships with friends, January 2014
Figure 200: Personal goals for the coming year, by lifestyle changes in 2013 – Social Life, January 2014
Figure 201: Personal goals for the coming year, by lifestyle changes in 2013 – Income, January 2014
Figure 202: Personal goals for the coming year, by lifestyle changes in 2013 – Diet, January 2014
Figure 203: Personal goals for the coming year, by lifestyle changes in 2013 – Amount of free time, January 2014
Figure 204: Personal goals for the coming year, by lifestyle changes in 2013 – Health, January 2014
Figure 205: Personal goals for the coming year, by lifestyle changes in 2013 – Involvement in the community, January 2014
Figure 206: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices – My financial situation is … than I expected it would be at my age, January 2014
Figure 207: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices – I think my standard of living is … than my parents’ when they were my age, January 2014
Figure 208: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices – Compared the average Briton, I have had … opportunities in life, January 2014
Figure 209: Personal goals for the coming year, by sentiment about standard of living, opportunities in life and career choices, January 2014

Appendix – The Consumer - What Will Influence Consumer Decisions in 2014?

Figure 210: Factors important when shopping for everyday products, January 2014
Figure 211: Factors important when shopping for big ticket items, January 2014
Figure 212: Most popular factors important when shopping for everyday products, by demographics, January 2014
Figure 213: Next most popular factors important when shopping for everyday products, by demographics, January 2014
Figure 214: Other factors important when shopping for everyday products, by demographics, January 2014
Figure 215: Most popular factors important when shopping for big ticket items, by demographics, January 2014
Figure 216: Next most popular factors important when shopping for big ticket items, by demographics, January 2014
Figure 217: Other factors important when shopping for big ticket items, by demographics, January 2014
Figure 218: Repertoire of factors important when shopping for everyday products, January 2014
Figure 219: Repertoire of factors important when shopping for everyday products, by demographics, January 2014
Figure 220: Repertoire of factors important when shopping for big ticket items, January 2014
Figure 221: Repertoire of factors important when shopping for big ticket items, by demographics, January 2014

Appendix – The Consumer - Social Dynamics in Today’s Britain

Figure 222: Sentiment about standard of living and financial situation, January 2014
Figure 223: Sentiment about opportunities in life, January 2014
Figure 224: Sentiment about career choices, January 2014
Figure 225: Sentiment about working hard to get ahead in life, January 2014
Figure 226: Agreement with the statement ‘My financial situation is … than I expected it would be at my age’, by demographics, January 2014
Figure 227: Agreement with the statement ‘I think my standard of living is … than my parents’ when they were my age’, by demographics, January 2014
Figure 228: Agreement with the statement ‘Compared the average Briton, I have had … opportunities in life’, by demographics, January 2014
Figure 229: Sentiment about career choices and importance of working hard to getting ahead in life, by demographics, January 2014

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