866-997-4948(US-Canada Toll Free)

The Brazilian Skincare Market: What Consumers Use and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Skincare

No. of Pages : 91 Pages


Product Synopsis

This report provides the results for the Skincare market in Brazil from Canadeans unique, highly detailed study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Skincare market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 20082009 the organized retail market has been characterized by an increase in the amount of discount and own-brand products. Facial Care, Body Care, and Hand Care products are not considered essential items and therefore consumption patterns havebeen comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level in organized sector, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Consumption frequency analysis reveals that Heavy consumption of Body Care products in Brazil is lowest among Pre-Mid-Lifers; as they have less time to devote to personal grooming they continue to consume Body Care products but less often.The proportion of Heavy consumers of Body Care products is highest in Older Young Adults and marketing planners should design their campaigns keeping this demographic in mind.
  • Consumption frequency analysis reveals that the proportion of Heavy consumption,which remains below 15% among the younger population, begins to increase in the Older Young Adults and Pre-Mid-Lifers age group and then doubles among Mid-Lifers and Older Consumers. This supports the belief that age shows most in the hands and suggests that marketing planners of Hand Care products should target the adult and older population as their main audience groups.
  • Females contribute more than 59% share by value to the Skincare market,despite accounting for 51% of the population. This is unsurprising and is representative of Skincare being a traditionallyFemale market.

Key Highlights

  • Market valuation indicates that consumers of Skincare products in Brazil spend the most on BodyCare products which is equally followed by Facial Care products, with 17.5 Brazilian Real.
  • Brand analysis reveals that private labels have a penetration level varying between 1.5-7% by volume in the Skincare market in Brazil. Its presence is comparatively higher for Depilatories and lowest for Hand Care products. This is indicative of the Skincare market in Brazil being Brand led. 
  • Changing age structures is one of the most important trends shaping consumers choices of Skincare products. Brazil has a large young population, whose sheer size will continue to distort the market. Furthermore, life expectancy is increasing, which will result in increased demand for Skincare products from Older Consumers.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Skincare Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Body Care
3.2.2 Depilatories
3.2.3 Facial Care
3.2.4 Hand Care
3.2.5 Make-up Remover
3.3 Behavioral Trends and Market Value
3.3.1 Body Care
3.3.2 Depilatories
3.3.3 Facial Care
3.3.4 Hand Care
3.3.5 Make-up Remover

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Body Care
4.1.2 Depilatories
4.1.3 Facial Care
4.1.4 Hand Care
4.1.5 Make-up Remover
4.2 Consumer Profiles by Product Category
4.2.1 Body Care
4.2.2 Depilatories
4.2.3 Facial Care
4.2.4 Hand Care
4.2.5 Make-up Remover

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Skincare Brand Choice and Private Label Consumer Penetration
5.2.1 Body Care
5.2.2 Depilatories
5.2.3 Facial Care
5.2.4 Hand Care
5.2.5 Make-up Remover

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Skincare
6.1.2 Body Care
6.1.3 Depilatories
6.1.4 Facial Care
6.1.5 Hand Care
6.1.6 Make-up Remover

7 Consumption Impact: Market Valuation
7.1 Skincare Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Skincare Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Skincare Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share of Organized Retail in Skincare
8.2 Retailer Volume Share of Organized Retail by Category
8.2.1 Retail Share of Organized Retail by Volume - Body Care
8.2.2 Retail Share of Organized Retail by Volume - Depilatories
8.2.3 Retail Share of Organized Retail by Volume - Facial Care
8.2.4 Retail Share of Organized Retail by Volume - Hand Care
8.2.5 Retail Share of Organized Retail by Volume - Make-up Remover
8.3 Profiles of End-Consumers of Skincare, by Retailer Used
8.3.1 Carrefour
8.3.2 Casino
8.3.3 Companhia Brasileira de Distribuicao
8.3.4 Coop Cooperativa de Consumo
8.3.5 Drogasil S.A.
8.3.6 Irmaos Bretas
8.3.7 Irmaos Muffato
8.3.8 Lojas Americanas
8.3.9 Outro
8.3.10 Prezunic
8.3.11 Wal-Mart
8.3.12 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Skincare Market
Table 2: Foreign Exchange Rate - BRL vs. USD
Table 3: Brazil Survey Respondent profile (weighted), 2012
Table 4: Brazil Skincare Value Share (%), by Age Groups, 2012
Table 5: Brazil Skincare Value Share (%), by Gender, 2012
Table 6: Brazil Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Brazil Skincare Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Brazil Skincare Value Share (%) by Wealth Groups, 2012
Table 9: Brazil Skincare Value Share (%) by Busy Lives Groups, 2012
Table 10: Brazil Body Care Consumer Group Share (% market value), 2012
Table 11: Brazil Depilatories Consumer Group Share (% market value), 2012
Table 12: Brazil Facial Care Consumer Group Share (% market value), 2012
Table 13: Brazil Hand Care Consumer Group Share (% market value), 2012
Table 14: Brazil Make-up Remover Consumer Group Share (% market value), 2012
Table 15: Brazil Total Body Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: Brazil Total Depilatories Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: Brazil Total Facial Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: Brazil Total Hand Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: Brazil Total Make-up Remover Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: Brazil Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: Brazil Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: Brazil Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: Brazil Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: Brazil Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: Brazil Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: Brazil Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: Brazil Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: Brazil Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: Brazil Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: Brazil Body Care Consumer Profiles (% consumers by sub-group), 2012
Table 31: Brazil Depilatories Consumer Profiles (% consumers by sub-group), 2012
Table 32: Brazil Facial Care Consumer Profiles (% consumers by sub-group), 2012
Table 33: Brazil Hand Care Consumer Profiles (% consumers by sub-group), 2012
Table 34: Brazil Make-up Remover Consumer Profiles (% consumers by sub-group), 2012
Table 35: Brazil Skincare Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 36: Brazil Body Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: Brazil Depilatories Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: Brazil Facial Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: Brazil Hand Care Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: Brazil Make-up Remover Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: Brazil, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: Brazil, Body Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: Brazil, Depilatories: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: Brazil, Facial Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: Brazil, Hand Care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: Brazil, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: Brazil Skincare Market Value (Brazilian Real million), by Category, 2012
Table 48: Brazil Skincare Market Value (US$ million), by Category, 2012
Table 49: Brazil Skincare Market Volume (Ltrs m), by Category, 2012
Table 50: Brazil Skincare Market Valuee (US$ million), by Category, 2012
Table 51: Brazil Skincare Expenditure Per Capita (Brazilian Real), by Category, 2012
Table 52: Brazil Skincare Expenditure Per Capita (US$), by Category, 2012
Table 53: Brazil Skincare Expenditure Per Household (Brazilian Real), by Category
Table 54: Brazil Skincare Expenditure Per Household (US$), by Category
Table 55: Brazil Skincare Market Volume (Ltrs m), by Category, 2012
Table 56: Brazil Skincare Consumption Per Capita (Ltrs) by Category, 2012
Table 57: Brazil Skincare Consumption Per Household (Ltrs), by Category, 2012
Table 58: Brazil Skincare Survey-tracked Retailer Shares of Organized Retail by Volume (% of Ltrs m), 2012
Table 59: Brazil Body Care Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Table 60: Brazil Depilatories Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Table 61: Brazil Facial Care Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Table 62: Brazil Hand Care Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Table 63: Brazil Make-up Remover Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Table 64: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 65: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 66: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2012
Table 67: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2012
Table 68: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2012
Table 69: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2012
Table 70: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2012
Table 71: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2012
Table 72: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Outro (% by Subgroup, as tracked by the Survey), 2012
Table 73: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2012
Table 74: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 75: Brazil: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: Brazil Skincare Value Share (%), by Age Groups, 2012
Figure 3: Brazil Skincare Value Share (%), by Gender, 2012
Figure 4: Brazil Skincare Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Brazil Skincare Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Brazil Skincare Value Share (%) by Wealth Groups, 2012
Figure 7: Brazil Skincare Value Share (%) by Busy Lives Groups, 2012
Figure 8: Brazil Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Brazil Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Brazil Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Brazil Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Brazil Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Brazil Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Brazil Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Brazil Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Brazil Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Brazil Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Brazil Skincare Market Share (US$ million), by Category, 2012
Figure 19: Brazil Skincare Expenditure Per Capita (US$), by Category, 2012
Figure 20: Brazil Skincare Expenditure Per Household (US$), by Category
Figure 21: Brazil Skincare Survey-tracked Retailer Shares of Organized Retail by Volume (% of Ltrs m), 2012
Figure 22: Brazil Body Care Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Figure 23: Brazil Depilatories Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Figure 24: Brazil Facial Care Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Figure 25: Brazil Hand Care Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012
Figure 26: Brazil Make-up Remover Survey-tracked Retailer Shares of Organized Retail by Volume (Ltrs m), 2012

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *