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The Baby Food Sector in Poland 2017

Published By :

GlobalData

Published Date : Dec 2017

Category :

Baby Food

No. of Pages : 127 Pages

The Baby Food Sector in Poland 2017

Summary

"The Baby Food Sector in Poland 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Polish market.

The number of births has fluctuated recently, but has increased since a low in 2013 to 382,000 in 2016. Volume sales of baby food fell by 4.6% between 2010 and 2016. The decline was largely due to lower birth numbers in the period from 2010 to 2013; 2016 saw a 2.9% increase in demand.

Value sales of baby food in Polish market rose by 8.3% between 2010 and 2016 to Zl1.3 billion (US$335 million). Wet meals and milks saw significant increases but both sales of cereals and drinks declined. In 2016, both milks and wet meals accounted for 31% of volume sales, while the well-developed drinks category accounted for 23%; and cereals for 16%.

Two suppliers - Danone and Nestl - dominate with a combined share of 83%. The only other significant player is Hipp. The larger grocery outlets are increasingly important channels for the distribution of baby foods, drugstores are gaining share at the expense of traditional pharmacies. GlobalData forecasts that by 2022 total market volume will stand at 40,879 tons, marginally lower than the present level, with falling birth numbers from 2020 causing a decline towards the end of the forecast period.

Scope

- Total consumption of baby food is high on a per capita basis, although milk sales have been hampered by high initial rates of breastfeeding.
- The larger grocery outlets are increasingly important channels for the distribution of baby foods.
- Poland has performed well economically throughout most of the last seven years. Over the next six years the economic growth is expected to reach an annual level of 3- 3.5% per year.
- According to Nutricia, the most important customer criteria are quality, safety, and nutritional value, followed by taste, range, and variety, and then by price.
- Mothers tend to stay with brands they trust - own-label baby food has made very little headway as a result.
- Per capita consumption of baby food is forecast to stand at 109 kg by 2022, more or less the same intake level per baby born as in 2016.
- Per capita expenditure on baby foods is projected to rise to Zl4,234 at current prices by 2022, equivalent to growth in real terms of 10.5%.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Overview
Manufacturers Shares
The Future
CategoryAnalysis
Baby Milks
Baby Cereals
Meals
Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nutricia Polska Sp. z o.o
Nestl Polska Sp. z o.o
Hipp Polska
Humana Poland Sp z.o.o
Other Manufacturers
Distribution
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata

List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Crude Birth Rates by Location, 2006-2015
Table 3: Births by Region, 2009, 2014 & 2015
Table 4: Marriage & Divorce Trends, 2010-2016
Table 5: Number of Women of Childbearing Age by Age Group, 2010 & 2015
Table 6: Live Births by Age of Mother, 2013-2016
Table 7: Women In Employment , 2010-2017
Table 8: Breastfeeding Patterns by Age, 2013
Table 9: Breastfeeding Trends by Age of Baby, 1995-2010
Table 10: Breastfeeding Patterns by Age and Type, 2013
Table 11: Breastfeeding Rates in Lublin, Kujawy-Pomerania & Gdask, 2006-2011
Table 12: Share of Stomach by Age, %, 2010
Table 13: Sector Size, 2016, & Growth Rates, 2010-2016
Table 14: Baby Food: Manufacturer Shares, %, 2010-2016
Table 15: Baby Food: Manufacturer Shares by Category, %, 2016
Table 16: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 17: Baby Milks: Brand Price Positioning Analysis, 2017
Table 18: Baby Milks: Pack Sales by Size
Table 19: Baby Milks: Pack Sales by Type
Table 20: Baby Milks: Manufacturer Shares, %, 2011-2016
Table 21: Cereals & Dry Meals: Price Positioning, 2017
Table 22: Cereal Packs, by Size, 2017
Table 23: Cereal Packs, by Type, 2017
Table 24: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2011-2016
Table 25: Baby Meals: Segmentation by Volume, %, 2011-2016
Table 26: Savory Wet Meals: Price Positioning, 2017
Table 27: Sweet Wet Meals: Price Positioning, 2017
Table 28: Wet Meal Packs, by Type, 2017
Table 29: Wet Meal Packs, by Size, 2017
Table 30: Baby Meals: Manufacturer Shares, Value & Volume, %, 2011-2016
Table 31: Baby Drinks: Segmentation by Volume & Value, %, 2011-2016
Table 32: Drinks: Price Positioning, 2017
Table 33: Drink Packs, by Size, 2017
Table 34: Drink Packs, by Type, 2017
Table 35: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2011-2016
Table 36: Baby Juices Manufacturer Shares, % Value, 2011-2016
Table 37: Baby Teas Manufacturer Shares, % Value, 2011-2016
Table 38: Finger Foods: Price Positioning, 2017
Table 39: Packaged Food Sales by Channel, Zl Billion, 2012-2017
Table 40: Baby Food: Sales by Category & Outlet Type, % Value, 2016
Table 41: Key Macroeconomic Indicators, 2010-2017
Table 42: Key Macroeconomic Forecasts, 2016-2022
Table 43: Birth & Population Projections, 2010-2022
Table 44: Baby Population, Number of Babies, 2006-2022
Table 45: Baby Food: Sector Value, Current Prices, 2010-2016
Table 46: Baby Food: Sector Value, Constant Prices, 2010-2016
Table 47: Baby Food: Sector Value, US$ Million, 2010-2016
Table 48: Baby Food: Sector Volume, Tons, 2010-2016
Table 49: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 50: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 51: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
Table 52: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 53: Baby Milks: Category Trends, 2010-2016
Table 54: Baby Milks: Sector Segmentation, Value and Volume, 2011-2016
Table 55: Milk Brand Price Analysis, 2017
Table 56: Baby Cereals: Category Trends, 2010-2016
Table 57: Meals: Category Trends, 2010-2016
Table 58: Drinks : Category Trends, 2010-2016
Table 59: Trends in Imports of Baby Food by Category, Volume, Tons, 2010-2016
Table 60: Trends in Imports of Baby Food by Category, Value, 000, 2010-2016
Table 61: Imports by Sector & Country of Origin, Value & Volume, 2014-2016
Table 62: Trends in Exports of Baby Food by Sector, Volume, Tons, 2010-2016
Table 63; Trends in Exports of Baby Food by Sector, Value, 2010-2016
Table 64; Exports by Sector & Country of Destination, Value & Volume, 2014-2016
Table 65; Baby Food: Sector Value Forecasts, Current Prices, 2016-2022
Table 66; Baby Food: Sector Value Forecasts, Constant Prices, 2016-2022
Table 67; Baby Food: Sector Value Forecasts, US$ Million, 2016-2022
Table 68: Baby Food: Sector Volume Forecasts, Tons, 2016-2022
Table 69: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 70: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 71: Baby Food: Per Capita Expenditure, US Dollars, 2016-2022
Table 72: Baby Food: Per Capita Consumption, Grams, 2016-2022
Table 73: Facings Allocation by Product Type

List of Figures
Figure 1: Baby Food: Sector Size, 2010-2016
Figure 2: Baby Food: Sector Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Category, % Value, 2016
Figure 6: Baby Milks: Category Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
Figure 9: Baby Cereals : Category Trends, 2010-2016
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals: Category Trends, 2010-2016
Figure 12: Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 14: Baby Drinks : Category Trends, 2010-2016
Figure 15: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016
Figure 16: Baby Food: Manufacturer Shares, Value %, 2016
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 18: Baby Food: Sector Size, 2016-2022
Figure 19: Baby Food: Sector Segmentation, 2022
Figure 20: Baby Food: Per Capita, 2016-2022

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