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The Baby Food Sector in New Zealand 2017

Published By :

GlobalData

Published Date : Nov 2017

Category :

Baby Food

No. of Pages : 117 Pages

The Baby Food Sector in New Zealand 2017

Summary

"The Baby Food Sector in New Zealand 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the New Zealand market.

The baby food sector has grown by 27.2% in value terms between 2010 and 2016, although it has seen much lower volume growth (5%). Sales were held back by the fall in the number of births up to 2014, but have risen over the past two years.

Manufacturers have been able to exploit demand for baby food amongst slightly older infants. Premium products, including organic meals and pouch meals, have also met with some success and boosted value sales. New Zealanders display a high preference for local brands in their choice of food. In the case of baby food, a 2016 survey found that 62% of consumers preferred local brands to global brands, while for baby formula 57% preferred local brands, compared with 13% who preferred global brands. This is in contrast to many other parts of the world, where global brands are more trusted than local products. Although the number of births is projected to decline in 2017, the overall trend is expected to be upwards, which will have a strong positive influence on market development.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- The baby food sector has grown by a quarter in value terms between 2010 and 2016, although volume growth has been much lower.
- Milks dominate, although their share has fallen since 2010, while wet meals have increased in importance. Cereals and finger foods represent a tiny proportion of sales.
- Sales of baby drinks have declined sharply and have entirely disappeared from the market over the last year or so.
- Danone and Heinz Watties lead the market and between them accounted for almost three-quarters of value sales in 2016.
- Baby food is sold through pharmacies and grocery outlets, but in recent years, the grocery channel has increasingly overshadowed pharmacies.
- Although the number of births is projected to decline in 2017, the overall trend is expected to be upwards, which will have a strong positive influence on market development.
- In the case of baby food, a 2016 survey found that 62% of consumers preferred local brands to global brands, while for baby formula 57% preferred local brands, compared with 13% who preferred global brands.
- Partial breastfeeding has made more progress and has risen at all stages: at six weeks, partial breastfeeding has increased from 18% in 2010 to 21% in 2015 and at six months from 36% to 41%. As a result, the number of non-breastfed babies has been declining.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Introduction
Executive Summary
Definations
Background to the Market
Birth: Live Birth Rates
Live Births by Region
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Sector Overview
Manufacturers Shares
The Future
CategoryAnalysis
Baby Milks
Baby Cereals
Meals
Other baby Food
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nestl (Thailand) Ltd
Dumex Ltd (Danone)
Mead Johnson Nutrition (Thailand) Ltd
Abbott Laboratories Limited
Heinz Win Chance Co Ltd
Other Manufactures
Distribution
Retail Structure
Baby Food Retailing
Economic background
Political and Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata

List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Live Births by Region, 2010-2016
Table 3: Fertility Rates by Ethnic Group, 2010-2014
Table 4: Marriage & Divorce, Trends, 2010-2016
Table 5: Breakdown of Live Births by Age of Mother, 2010-2016
Table 6: Number of Women of Childbearing Age by Age Group, 2010 & 2016
Table 7: Trends in Working Women, 2010-2016
Table 8: Breastfeeding Trends, 2010-2015
Table 9: Breastfeeding Rates by Ethnic Group, 2003-2016
Table 10: Breastfeeding by Area, 2015
Table 11: Sector Size, 2016, & Growth Rates, 2010-2016
Table 12: Baby Food: Manufacturer Share Trends, Value, 2011-2016
Table 13: Baby Food: Manufacturer Shares by Category, %, 2016
Table 14: Projected Sector Size, 2022, & Growth Rates, 2016-2022
Table 15: Special Baby Milks: Segmentation by Value, 2011-2016
Table 16: Powdered Baby Milks: Brand Price Positioning Analysis, 2017
Table 17: Baby Milks: Manufacturer Shares, Value, 2010-2016, Volume, 2016
Table 18: Baby Cereals & Rusks: Segmentation, Value, 2011-2016
Table 19: Cereals & Dry Meals: Price Positioning, 2017
Table 20: Finger Foods: Price Positioning, 2017
Table 21: Baby Cereals: Manufacturer Shares, Value, 2011-2016, Volume 2016
Table 22: Wet Meals: Price Positioning, 2017
Table 23: Wet Baby Meals: Sales by Pack Type, 2011-2016
Table 24: Wet Baby Meals: Manufacturer Shares, Value, 2011-2016, Volume 2016
Table 25: Baby Drinks: Manufacturer Shares, Value, 2011-2016
Table 26: Packaged Food Sales by Channel, NZ$ Billion, 2010-2017
Table 27: Economic Indicators, 2010-2017
Table 28: Key Macro-Economic Forecasts, 2016-2022
Table 29: Birth & Population Projections, 2006-2022
Table 30: Baby Population, Number of Babies, 2006-2022
Table 31: Baby Food: Sector Value, Current Prices, 2010-2016
Table 32: Baby Food: Sector Value, Constant Prices, 2010-2016
Table 33: Baby Food: Sector Value, US$ Million, 2010-2016
Table 34: Baby Food: Sector Volume, Tons, 2010-2016
Table 35: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 36: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 37: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
Table 38: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 39: Baby Milks: Category Trends, 2010-2016
Table 40: Baby Milks: Category Segmentation, Value and Volume, 2011-2016
Table 41: Infant Formula: Brand Price Analysis, 2017
Table 42: Baby Cereals: Category Trends, 2010-2016
Table 43: Meals : Category Trends, 2010-2016
Table 44: Drinks: Category Trends, 2010-2016
Table 45: Trends in Imports of Milk, 2010-2016
Table 46: Trends in Exports of Milk, 2010-2016
Table 47: Exports of Milk by Country of Destination, Value, 2014-2016
Table 48: Baby Food: Sector Value Forecasts, Current Prices, 2016-2022
Table 49: Baby Food: Sector Value Forecasts, Constant Prices, 2016-2022
Table 50: Baby Food: Sector Value Forecasts, US$ Million, 2016-2022
Table 51: Baby Food: Sector Volume Forecasts, Tons, 2016-2022
Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 54: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
Table 55: Baby Food: Per Capita Consumption, Grams, 2016-2022

List of Figures
Figure 1: Baby Food: Sector Size, 2010-2016
Figure 2: Baby Food: Sector Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016
Figure 6: Baby Milks: Category Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Category Segmentation, Value and Volume, 2010-2016
Figure 9: Baby Cereals: Category Trends, 2010-2016
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals: Category Trends, 2010-2016
Figure 12: Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Baby Drinks: Category Trends, 2010-2016
Figure 14: Baby Food: Manufacturer Shares, Value %, 2016
Figure 15: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 16: Baby Food: Sector Size, 2016-2022
Figure 17: Baby Food: Per Capita, 2016-2022
Figure 18: Baby Food: Sector Segmentation, 2022

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