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The Baby Food Sector in Greece 2017

Published By :

GlobalData

Published Date : Sep 2017

Category :

Baby Food

No. of Pages : 124 Pages

The Baby Food Sector in Greece 2017

Summary

"The Baby Food Sector in Greece 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Greek market.

The decline in the number of births, allied to the economic crisis, has brought about a corresponding drop in the consumption of Baby Food in Greece. A traditional approach to food preparation still prevails, although prior to the economic crisis there had been a clear move towards the purchase of convenience foods. Price has become a major purchasing criterion as a result of shrinking household incomes. The economy is expected to show slow but accelerating growth but any improvements will take some time to percolate through to the majority of the population. GlobalData estimates that the number of live births will continue to fall, seriously hampering any potential recovery of baby food sales. Between 2016 and 2022, total consumption is not expected to grow, although retail sales will see growth of just over 10%.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry

Scope

- The decline in the number of births, allied to the economic crisis, has brought about a corresponding drop in consumption.
- Per capita intake in 2016 stood at kg, the lowest rate in Western Europe, and has fallen by almost 8% between 2010 and 2017.
- Milks form the largest category at 45% of volume, with growing-up milks gaining ground in a shrinking market. The decline in the number of births has depressed sales of first- and second-stage milks.
- Exports fell to million in 2016. Cyprus was the only significant destination in milks & cereals, with Turkey the major market for other baby food.
- Multinationals dominate all categories of the baby food sector. The top three - Danone, FrieslandCampina, and Nestl -account for a combined 89% of value sales.
- The most important channel for the sale of baby food in Greece is grocery stores, this type of outlet taking 56% of overall baby food sales.
- GlobalData estimates that the number of live births will continue to fall over the next six years, a trend which will seriously hamper any potential recovery of baby food sales.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Introduction
Executive Summary
Definations
Background to the Market
Birth: Live Birth Rates
Live Births by Region
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Sector Overview
Manufacturers Shares
The Future
CategoryAnalysis
Baby Milks
Baby Cereals & Dry Meals
Baby Meals & Others
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Numil Hellas SA (Danone)
FrieslandCampina Hellas
Nestl Hellas SA
Yiotis SA
Other Manufactures
Distribution
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata

List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Live Births by City & Province, 2011-2015
Table 3: Marriage & Divorce Trends, 1995-2015
Table 4: Composition of Live Births by Age Group of Mothers, %, 2006-2015
Table 5: Female Employment Trends, 2010-2016
Table 6: Female Employment Trends, 2011 & 2016
Table 7: Breastfeeding Rates, % of Mothers Breastfeeding, 2001
Table 8: Breastfeeding Rates in Six Months After Birth, 2009
Table 9: Use of Infant Formula in First Six Months, 2009
Table 10: Sector Size, 2016, & Growth Rates, 2010-2016
Table 11: Baby Food: Manufacturer Shares, Value, %, 2010-2016
Table 12: Baby Food: Manufacturer Shares by Category, %, 2016
Table 13: Projected Sector Size, 2022, & Growth Rates, 2016-2022
Table 14: Baby Milks, Liquid: Brand Price Analysis, 2017
Table 15: Baby Milks, Powder: Brand Price Analysis, 2017
Table 16: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 17: Sales of Baby Cereals by Type, Value & Volume, %, 2010-2016
Table 18: Cereals & Dry Meals: Price Positioning, 2017
Table 19: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 20: Baby Meals & Others: Price Positioning, 2017
Table 21: Baby Meals & Others: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 22: Numil Hellas: Sales & Profit Trends, 2009-2015
Table 23: Nestl Hellas SA: Sales & Profit Trends, 2010-2015
Table 24: Packaged Food Sales by Channel, Billion, 2010-2017
Table 25: Retail Distribution of Baby Food by Outlet Channel, Volume, % 2011 and 2016
Table 26: Economic Indicators, 2010-2017
Table 27: Key Macro-Economic Forecasts, 2016-2022
Table 28: Birth & Population Projections, 2010-2022
Table 29: Baby Population, Number of Babies, 000, 2006-2022
Table 30: Baby Food: Sector Value, Current Prices, 2010-2016
Table 31: Baby Food: Sector Value, Constant Prices, 2010-2016
Table 32: Baby Food: Sector Value, US$ Million, 2010-2016
Table 33: Baby Food: Sector Volume, Tons, 2010-2016
Table 34: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 35: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 36: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
Table 37: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 38: Baby Milks: Category Trends, 2010-2016
Table 39: Baby Milks: Segmentation, Value and Volume, 2010-2016
Table 40: Baby Milks - Powder: Brand Price Analysis, 2017
Table 41: Baby Milks - Liquid : Brand Price Analysis, 2017
Table 42: Baby Cereals & Dry Meals: Category Trends, 2010-2016
Table 43: Baby Meals & Others: Category Trends, 2010-2016
Table 44: Imports of Baby Food by Type, Volume, Tons, 2010-2016
Table 45: Imports of Baby Food by Type, Value, 000s, 2010-2016
Table 46: Imports of Milks & Cereals by Country of Origin, Tons, 2010-2016
Table 47: Imports of Milks & Cereals by Country of Origin, 000s, 2010-2016
Table 48: Imports of Other Baby Food by Country of Origin, Tons, 2010-2016
Table 49: Imports of Other Baby Food by Country of Origin, 000s, 2010-2016
Table 50: Exports of Baby Food by Type, Volume, Tons, 2007-2016
Table 51: Imports of Baby Food by Type, Value, 000s, 2007-2016
Table 52: Exports of Milks & Cereals by Country of Destination, Tons, 2010-2016
Table 53: Exports of Milks & Cereals by Country of Destination, 000, 2010-2016
Table 54: Exports of Other Baby Food by Country of Destination, Tons, 2010-2016
Table 55: Exports of Other Baby Food by Country of Destination, 000s, 2010-2016
Table 56: Baby Food: Sector Value Forecasts, Current Prices, 2016-2022
Table 57: Baby Food: Sector Value Forecasts, Constant Prices, 2016-2022
Table 58: Baby Food: Sector Value Forecasts, US$ Million, 2016-2022
Table 59: Baby Food: Sector Volume Forecasts, Tons, 2016-2022
Table 60: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 61: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 62: Baby Food: Per Capita Expenditure, US Dollars, 2016-2022
Table 63; Baby Food: Per Capita Consumption, Grams, 2016-2022

List of Figures
Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Market Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Category, % Value, 2016
Figure 6: Baby Milks: Category Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Segmentation, Value and Volume, 2010-2016
Figure 9: Baby Cereals & Dry Meals: Category Trends, 2010-2016
Figure 10: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals & Others: Category Trends, 2010-2016
Figure 12: Baby Meals & Others: Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Milks & Cereals: Country of Origin, Top Five, % Volume, 2016
Figure 14: Milk & Cereals: Country of Destination, Top Three, % Volume, 2016
Figure 15: Baby Food: Manufacturer Shares, Value %, 2016
Figure 16: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 17: Baby Food: Sector Size, 2016-2022
Figure 18: Baby Food: Sector Segmentation, 2022

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