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The Baby Food Sector in Brazil 2017

Published By :

GlobalData

Published Date : Nov 2017

Category :

Baby Food

No. of Pages : 137 Pages

The Baby Food Sector in Brazil 2017

Summary

"The Baby Food Sector in Brazil 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Brazil market.

The number of live births has been on a downward curve over the past decade, but fell more heavily in 2016, due to the effects of the Zika virus, particularly in Rio de Janeiro. The economy faltered badly in 2015 and 2016, leading to hardship and lower spending levels, exacerbating high levels of inequality. Unemployment has risen and inflation has also reached high levels.

Real GDP growth is expected to recover from 2018 onwards. However, poverty remains a major problem within the country as a whole - most particularly in the North and Northeast regions - and this problem is likely to persist, hampering the potential for wider uptake of commercially prepared baby food. Milks dominate the market, accounting for 57.1% of retail sales in 2016. Cereals account for a further 34.5% of sales, while wet meals continue to be the smallest category, despite strong growth, claiming only 8.4% of retail sales in 2016.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- The number of live births has been on a downward curve over the past decade, but fell more heavily in 2016, due to the effects of the Zika virus.
- Milks dominate the market, accounting for 57.1% of retail sales in 2016. Cereals account for a further 34.5% of sales, while wet meals continue to be the smallest category, despite strong growth, claiming only 8.4% of retail sales in 2016.
- With the opening of Danones baby milk factory in 2016, local production is expected to play a greater role in future years. Nestl also produces a significant proportion of its products locally.
- Real GDP growth is expected to remain very low (or even at zero, according to some forecasts) in 2017, although thereafter a recovery to 1.7% in 2018 and 2% per annum in the period between 2019 and 2022 is expected.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Introduction
Executive Summary
Definitions

Background
Birth: Live Birth Rates
Live Births by Region
Fertility Rates by Region
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends

Market Overview
Overview
Manufacturer Shares
The Future

Category Analysis
Baby Milks
Baby Cereals
Meals

Production and Trade
Production
Imports
Exports

Company Profiles
Introduction
Nestl Industrial e Comercial Ltda)
Danone
Nutrimental S/A Indstria e Comrcio de Alimentos
Unilever Brasil Ltda
Other Suppliers
Mead Johnson Nutrition

Distribution
Retail Structure
Baby Food Retailing

Economic Background
Key Macroeconomic Forecasts

Prospects and Forecasts
Birth & Population Projections
Forecast Overview
Future Trends

Appendix
Additional Data Tables
Summary Methodology
About GlobalData

List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Births & Birth Rates by Region, 2012, 2014 & 2015
Table 3: Fertility Rates by Region, 2000 & 2010
Table 4: Area, Population & GDP by Region & States
Table 5: Largest Cities, Population & Income, 2014
Table 6: Total Population by Income Levels, 2003 & 2013
Table 7: Population by Class, 2000-2010
Table 8: Population by Income Group, 2003, 2011 & 2014
Table 9: Eating Habits by Age of Baby, 2008
Table 10: Marriage, Divorce & Separation Trends, 2010-2015
Table 11: Births by Age of Mother, 2008-2015
Table 12: Number of Women of Childbearing Age by Age Group, 2010 and 2016
Table 13: Economically Active Women, 2009-2016
Table 14: Working Women by Type of Job, 2003 & 2011
Table 15: Mothers Breastfeeding on Discharge from Hospital, 2006
Table 16: Breastfeeding Rates in State Capitals, 2008
Table 17: Breastfeeding by Age of Baby, 2006
Table 18: Breastfeeding Duration by Socio-Demographic Characteristics of Mothers, 2006
Table 19: Trends in Breastfeeding Duration, 1996 & 2006
Table 20: Breastfeeding Trends by Region, 1999 & 2008
Table 21: Breastfeeding by Age of Baby, 2006
Table 22: Market Size, 2016, & Growth Rates, 2010-2016
Table 23: Baby Food: Manufacturer Shares, 2011-2016
Table 24: Baby Food: Manufacturer Shares by Category, %, 2016
Table 25: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 26: Baby Milks: Brand Price Positioning Analysis, 2017
Table 27: Baby Milks: Comparison of prices in Rio de Janeiro & So Paulo, 2017
Table 28: Baby Milks: Packaging by Type & City, 2017
Table 29: Baby Milks: Packaging by Type & City, 2017
Table 30: Baby Milks: Manufacturer Shares, 2010-2016
Table 31: Specialty Baby Milks: Manufacturer Shares, Value, 2013
Table 32: Baby Cereals: Price Positioning, 2017
Table 33: Baby Cereals: Packaging by Type & City, 2017
Table 34: Packaged Food Sales by Channel, Billion, 2009-2016
Table 35: Baby Cereals: Packaging by Size & City, 2017
Table 36: Baby Cereals: Manufacturer Shares, 2010-2016
Table 37: Baby Meals: Category Trends, 2010-2016
Table 38: Birth & Population Projections, 2010-2022
Table 39: Baby Meals: Category Segmentation, 2010-2016
Table 40: Baby Meals: Price Positioning, 2017
Table 41: Baby Meals: Packaging by Type & City, 2017
Table 42: Baby Meals: Packaging by Size & City, 2017
Table 43: Baby Meals: Manufacturer Shares, 2010-2016
Table 44: Packaged Food Sales by Channel, R$ billion, 2011-2017
Table 45: Baby Food: Sales by Outlet, 2011-2016
Table 46: Baby Food: Sales by Outlet Type & Category, 2016
Table 47: Leading Drugstore/Pharmacy Chains, 2016
Table 48: Key Macro-Economic Indicators, 2010-2017
Table 49: Key Macro-Economic Indicators, 2010-2017
Table 50: Key Macroeconomic Forecasts 2016-2022
Table 51: Birth & Population Projections, 2010-2022
Table 52: Baby Cereals: Sector Trends, 2010-2016
Table 53: Baby Population, Number of Babies (000), 2006-2022
Table 54: Number of Women of Childbearing Age by Age Group, 2010-2022
Table 55: Baby Food: Market Value, Current Prices, 2010-2016
Table 56: Baby Food: Market Value, Constant Prices, 2010-2016
Table 57: Baby Food: Market Value, US$ Million, 2010-2016
Table 58: Baby Meals: Exports, Value & Volume, 2011-2015
Table 59: Baby Food: Market Volume, Tons, 2010-2016
Table 60: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 61: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 62: Baby Food: Per Capita Expenditure, US$, 2010-2016
Table 63: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 64: Baby Milks: Category Trends, 2010-2016
Table 65: Baby Milks: Market Segmentation, Value and Volume, 2011-2016
Table 66: Milk Brand Price Analysis, 2017 - Rio de Janeiro
Table 67: Milk Brand Price Analysis, 2017 - So Paulo
Table 68: Baby Cereals: Category Trends, 2010-2016
Table 69: Baby Meals : Category Trends, 2010-2016
Table 70: Baby Milks & Cereals: Trends in Imports, 2010-2016
Table 71: Baby Milks & Cereals: Imports by Country of Origin, %, 2014-2016
Table 72: Other Baby Food: Imports by Type, Volume & Value, 2014-2016
Table 73: Baby Milks & Cereals: Trends in Exports, 2010-2016
Table 74: Baby Milks & Cereals: Exports by Country of Destination, %, 2014-2016
Table 75: Other Baby Food: Exports by Type, Volume & Value, 2012-2014
Table 76: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 77: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 79: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 80: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 81: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 82: Baby Food: Per Capita Expenditure, US$, 2016-2022
Table 83: Baby Food: Per Capita Consumption, Grams, 2016-2022
Table 84: Facings Allocation by Product Type

List of Figures
Figure 1: Baby Food: Market Size, 2010-2016
Figure 2: Baby Food: Per Capita, 2010-2016
Figure 3: Baby Food: Market Segmentation, 2016
Figure 4: Baby Food: Manufacturer Shares, Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Category, % Value, 2016
Figure 6: Baby Milks: Category Trends, 2010-2016
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 8: Baby Milks: Category Segmentation, Value and Volume, 2011-2016
Figure 9: Baby Cereals : Category Trends, 2010-2016
Figure 10: Baby Cereals : Per Capita Expenditure & Consumption, 2010-2016
Figure 11: Baby Meals: Category Trends, 2010-2016
Figure 12: Baby Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 13: Baby Food: Manufacturer Shares, Value %, 2016
Figure 14: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 15: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 16: Baby Food: Market Size, 2016-2022
Figure 17: Baby Food: Per Capita, 2016-2022
Figure 18: Baby Food: Market Segmentation, 2022

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