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Thailand - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Published By :

BuddeComm

Published Date : Oct 2016

Category :

Broadband

No. of Pages : 62 Pages

Mobile growth subsides in Thailand in a saturated market

The country’s telecom industry has undergone a period of strong growth which has started to moderate in the last few years. The mobile market has been a case in point growing by substantial amounts annually and passing the 100% penetration milestone.

While the country has gained considerably from a liberalised telecoms sector, there still remains much work to be done on regulatory reform. Of particular concern was the respective roles into the future of the two state-owned enterprises – TOT and CAT; it was not clear how the government was going to handle the reforms needed in this regard.

The number of fixed lines in Thailand continues to gradually decline driven by and expanding mobile market. Penetration has decreased from 8.85 and 5.69 million lines in 2014 to 7.7% and 5.2 million fixed lines in 2016.

The government's plans to invest 10 billion baht towards improving the nation's telecom infrastructure as part of its digital economy strategy. The government aims to double Thailand's internet-connected population to 40 million users by 2018.

4G services continue to be rolled out in Thailand. TrueCorp will invest significantly in its 4G LTE over two years to 2018. AIS launched 4G LTE services as it switched on LTE-Advanced (LTE-A) network technology covering Bangkok. AIS won the re-auction of a 900MHz technology-neutral (4G) mobile spectrum licence.

Mobile broadband grew very strongly in Thailand from 2012 to 2014, with penetration increasing from 11% in 2012 to 80% in 2014, in line with a growing mobile subscriber market. However since then penetration has subsided to 74% in 2016, in line with contraction in the mobile subscriber market.

Thailand’s mobile market is highly saturated and mature. Market penetration has peaked in 2014 at 146% and has declined over the next two years to 132% in 2015 and 128% in 2016 due to market consolidation. The market is expected to see slow growth over the next five years to 2021.

Competition for subscribers intensified with all operators progressively cutting tariffs; this in turn squeezed profit margins. The result has been continuously falling Average Revenue per User (ARPU). The introduction of customer retention programs coupled with value-added services has significantly reduced the high churn levels experienced in earlier years.

The Thailand market has witnessed reasonably strong growth in the fixed broadband market over the past few years from a relatively small base. Market penetration has increased from 6.8% in 2012 to 8.1% in 2014, 9.2% in 2015 and 10.3% in 2016. Fixed broadband market penetration is forecast to grow strongly over the next few years to 2021.

From 2016 the Thai government is focussed on Phuket as its first smart city project. This aligns closely with its national policy of building a digital economy and a digital society. The Phuket smart city pilot project will initially zero in on digital infrastructure development, construction of a data centre and enhancement of the island's established tourism industry.

The government's plans to invest 10 billion baht towards improving the nation's telecom infrastructure as part of its digital economy strategy. The government aims to double Thailand's internet-connected population to 40 million users within the next three years.

Key developments:

  • Mobile subscriber penetration saw a significant fall in 2014 to 2016.
  • DTAC has a THB14 billion investment in 3G/4G network expansion totalling 6,500 sites nationwide.
  • NTT Com has launched a mobile data-only service for corporations in Thailand under a MVNO licence.
  • AIS launched 4G LTE services as it switched on LTE-Advanced (LTE-A) network technology covering Bangkok.
  • Mobile subscriber penetration saw a significant fall in 2014 to 2016.
  • NTT Com has launched a mobile data-only service for corporations in Thailand under a MVNO licence.
  • AIS won the re-auction of a 900MHz technology-neutral (4G) mobile spectrum licence.
  • WiFi continues to grow strongly in Thailand. AIS is rolling out ‘Super Wi-Fi’ access points, enabling data transfer at up to 650Mb/s.
  • Cable Thai Holding (CTH), which had been running at a loss pay TV operating group, shut down its pay TV services.

Companies mentioned in this report:

TOT Corp; CAT Telecom; True Corp; True Move; TT&T; AIS; DTAC; Hutchison CAT; ShinSat/Thaicom, Triple T Broadband; Jasmine International; AIS; DTAC; Hutchison CAT

Table of Contents

1. Key statistics

1.1 Country overview
1.1.1 Background and Economy

2. Telecommunications market
2.1 Market Overview and Analysis
2.2 Recent developments

3. Regulatory environment
3.1 Historic overview
3.1.1 Telecommunications Act 2001
3.1.2 Ministry of Information and Communications Technology (MICT)
3.2 Regulatory authority
3.2.1 National Telecommunications Commission (NTC)
3.2.2 National Broadcasting and Telecommunications Commission (NBTC)
3.2.3 Master Plans (including Frequency Allocation Master Plan)

4. Fixed network operators
4.1 Introduction
4.2 True Corp
4.2.1 Overview
4.2.2 Fixed-line services
4.2.3 TrueOnline
4.3 Advance Information Services (AIS)

5. Telecommunications infrastructure
5.1 The national telecom network
5.2 International infrastructure
5.2.1 Overview
5.2.2 Submarine cable networks
5.2.3 Satellite networks
5.3 Specific IT developments (data centres, cloud computing)
5.3.1 Cloud Computing
5.3.2 Data Centres
5.3.3 Thailand’s internet gateway exchanges
5.4 Smart infrastructure
5.4.1 Smart cities

6. Broadband market
6.1 Introduction and statistical overview
6.1.1 Market Overvew and analysis
6.1.2 Broadband statistics
6.1.3 Forecasts – broadband subscribers – 2016; 2018; 2021
6.2 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
6.3 Other fixed broadband services
6.3.1 WiFi

7. Digital media
7.1 Pay TV
7.2 Videostreaming / IPTV
7.2.1 Overview
7.2.2 Major players
7.3 Communications: VoIP, messaging, conferencing
7.3.1 Voice over Internet Protocol (VoIP)

8. Digital economy
8.1 e-Government
8.1.1 Smart Nation / Smart Cities
8.1.2 Smart Grid Project
8.2 e-Education
8.2.1 One Tablet Per Child (OTPC) project
8.3 e-Health

9. Mobile communications
9.1 Market Overview and analysis
9.1.1 Competition
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Mobile voice
9.2.3 Mobile data
9.2.4 Mobile broadband statistics
9.2.5 Forecasts -– Mobile subscribers – 2016; 2018; 2021
9.3 Regulatory issues
9.3.1 CAT Telecom / TrueMove partnership
9.3.2 National security
9.3.3 Frequency spectrum issues
9.3.4 Tariffs
9.3.5 Interconnection charges
9.3.6 3G roaming agreements
9.3.7 Mobile Number Portability (MNP)
9.4 Mobile infrastructure
9.4.1 Mobile Technologies
9.4.2 Analogue Networks
9.4.3 Digital networks
9.4.4 Other infrastructure developments
9.5 Major mobile operators
9.5.1 Operators
9.5.2 Advanced Info Service (AIS)
9.5.3 DTAC
9.5.4 TrueMove
9.5.5 Telephone Organization of Thailand Corp (TOT)
9.5.6 Communications Authority of Thailand (CAT)
9.5.7 TT&T
9.5.8 Jas Mobile
9.5.9 MVNOs
9.6 Mobile content and applications
9.6.1 m-banking (payments/loans)
9.6.2 m-TV

List of Table

Table 1 – Country statistics – 2016
Table 2 – Telephone network statistics – 2016
Table 3 – Broadband statistics – 2016
Table 4 – Mobile statistics – 2016
Table 5 – National telecommunications authorities
Table 6 – True’s fixed-line subscribers – 2004 - 2016
Table 7 – TrueOnline’s fixed broadband subscribers – 2001 - 2016
Table 8 – Fixed lines and teledensity – 1995 - 2016
Table 9 – Fixed broadband subscribers and penetration – 2001 - 2016
Table 10 – Historic - DSL subscribers – 2002 - 2014
Table 11 – Internet users and penetration– 2007 - 2016
Table 12 – International internet bandwidth – 2000 - 2016
Table 13 – Forecast fixed broadband subscribers and penetration – 2011-2016; 2018; 2021
Table 14 – Historical Fibre-based broadband subscribers – 2010 - 2014
Table 15 – Mobile subscribers, penetration and annual growth – 1999 - 2016
Table 16 – Mobile services revenue and ARPU – 1998 - 2016
Table 17 – Historical Mobile subscribers – prepaid and postpaid – 2006 - 2013
Table 18 – Mobile broadband subscribers – 2011 - 2016
Table 19 – Forecast mobile subscriber growth – 2016; 2018; 2021
Table 20– Mobile operators and systems
Table 21 – Mobile subscribers by Mobile Operator and Market Share – 2016
Table 22 – AIS: Historical subscribers and market share – 2004; 2007 - 2014
Table 23 – AIS: subscribers– 2013 - 2016
Table 24 – AIS: ARPU (postpaid, prepaid and blended) – 2007 - 2016
Table 25 – DTAC: total mobile subscribers and market share – 2002 - 2016
Table 26 – DTAC: ARPU (postpaid, prepaid and blended) – 2014 - 2016
Table 27 – Historic - DTAC: ARPU (postpaid, prepaid and blended) – 2008 - 2014
Table 28 – True Move: total mobile subscribers and market share – 2004 - 2016
Table 29 – Historic - True Move: ARPU (postpaid, prepaid and blended) – 2007 - 2014
Table 30 – Historic - TOT’s fixed-line subscribers – 2005 - 2013

List of Chart

Chart 1 - Fixed lines subscribers and annual change – 2006 - 2016
Chart 2 – Fixed broadband subscribers and penetration – 2007 - 2016
Chart 3 – TrueOnline’s fixed broadband subscribers – 2001 - 2016
Chart 4 – Mobile subscribers and penetration – 2002 - 2016
Exhibit 1 – Major Fixed Line and International Carriers by Market Segment
Exhibit 2 – Submarine cable networks
Exhibit 3 – Thaicom’s satellite network
Exhibit 4 – International internet gateway operators in Thailand
Exhibit 5 – Major mobile operators and foreign shareholders
Exhibit 6 – Major Mobile Operators by Market Segment

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