866-997-4948(US-Canada Toll Free)

Televisions - UK - September 2017

Published By :

Mintel

Published Date : Sep 2017

Category :

Consumer Electronics

No. of Pages : N/A

With consumers prioritising improved picture quality over fundamental changes to the viewing experience, 4K TVs will prove more popular than 3D technology in the long-term. With growth slowing due to economic uncertainty and rising import costs, educating consumers on the benefits of the technology and effectively showcasing an expanding content range will be vital to boost upgrades.
Table of contents

OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Market recovery reliant on 4K take-up
Figure 1: Value of the UK television market, 2012-22
Figure 2: Value of the UK television market, 2012-22
Importance of price drives consumers online
Figure 3: Ways of purchasing electrical products in the last 12 months, by consumers who purchased a television in the last 12 months, November 2016
Figure 4: Factors consumers would prioritise when purchasing a TV, April 2017
Nearly half of TVs smart while 3D falters
Figure 5: Internetconnected and 3D TV ownership in TV households, July 2016-April 2017
Market leader Samsung present in 41% of homes
Figure 6: Brand of TVs in the household and brand of the main TV in the household, May 2017
The consumer
Changing viewing patterns having limited impact on number of TVs so far
Figure 7: Number of televisions in the household, June 2016 and May 2017
HDTV dominates while 4K gains traction
Figure 8: Types of TVs in the household and type of the main TV in the household, May 2017
Majority of consumers upgrading size of main TV
Figure 9: Change in screen size of the main TV set, May 2017
4K TVs are driving up screen size
Figure 10: Size of TVs in the household, by types of TVs in the household, May 2017
Importance of picture quality is driving 4K sales
Figure 11: Important factors when upgrading, May 2017
Price remains the most important consideration
Figure 12: Attitudes towards televisions, May 2017
What we think
ISSUES AND INSIGHTS
How far can the industry push improved screen resolution?
The facts
The implications
Is the decline of additional televisions inevitable?
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Market recovery reliant on 4K take-up
Major sporting tournaments provide key growth opportunities
TVs more likely to be purchased online
Price remains the most important upgrade factor
Intent to buy 4K televisions suffers delays
Additional TV set replacement under threat from connected devices
MARKET SIZE AND FORECAST
Market recovery reliant on 4K take-up
Trading up set to buoy sales over the next five years
Figure 13: Volume of the UK television market, 2012-22
Figure 14: Volume of the UK television market, 2012-22
Figure 15: Value of the UK television market, 2012-22
Figure 16: Value of the UK television market, 2012-22
Forecast methodology
CHANNELS TO MARKET
Importance of price drives consumers online
Figure 17: Ways of purchasing electrical products in the last 12 months, by consumers who purchased a television in the last 12 months, November 2016
Non-specialist retailers dominate online purchasing
Figure 18: Place of purchase of electrical products in the last 12 months, by consumers who purchased a television in the last 12 months, November 2016
Additional services focused on payment plans
Figure 19: Additional services received or purchased when buying electrical products in the last 12 months, by consumers who purchased a television in the last 12 months, November 2016
MARKET DRIVERS
Price considered before specifications when buying a TV
Figure 20: Factors consumers would prioritise when purchasing technology products, April 2017
Home electronics spend hit by rising import costs
Figure 21: Consumer purchase history and buying intention for electrical goods, September 2015-June 2017
4K suffers a decline in short-term intent to buy
Figure 22: Plans to purchase or upgrade televisions, by timescale, April 2017
TV viewing time continues to decline
Figure 23: Average daily minutes of TV viewing, 2010-16
Nearly half of TVs smart while 3D falters
Figure 24: Internet-connected and 3D TV ownership in TV households, July 2016-April 2017
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Samsung leads the market as screen sizes grow
Leading manufacturers showcasing superthin 4K sets
Digital advertising growth underpins rising above-the-line spend
Manufacturers focused on boosting cross-category brand position
Upbeat brand positioning boosts Samsung and Sonys success
MARKET SHARE
Market leader Samsung present in 41% of homes
Figure 25: Brand of TVs in the household and brand of the main TV in the household, May 2017
Big four brands dominate premium market
Figure 26: Brand of TVs in the household, by types of TVs in the household, May 2017
LAUNCH ACTIVITY AND INNOVATION
Super thin 4K screens dominate CES 2017
Figure 27: LGs Signature OLED wallpaper thin TV, launched in 2017
HDR becoming the priority
Samsung continues to push innovative lifestyle designs
Figure 28: Samsungs the frame TV
Philips is driving ambilight technology
Figure 29: Philips ambilight technology
8K concept models feature at CES 2017
ADVERTISING AND MARKETING ACTIVITY
Above-the-line growth driven by digital spend
Figure 30: Recorded above-the-line, online display and direct mail total advertising expenditure on televisions, by media type, 2015-16
Manufacturer adspend is focused on cross-category brand image
Figure 31: Recorded above-the-line, online display and direct mail total advertising expenditure on televisions, by advertiser, 2014-16
Nielsen Ad Intel coverage
BRAND RESEARCH
Brand map
Figure 32: Attitudes towards and usage of selected brands, June 2017
Key brand metrics
Figure 33: Key metrics for selected brands, June 2017
Brand attitudes: Cross-category success boosting loyalty for Samsung and Sony
Figure 34: Attitudes, by brand, June 2017
Brand personality: Samsung and Sony viewed as the most vibrant brands
Figure 35: Brand personality Macro image, June 2017
LG perceived as affordable but also deemed unreliable
Figure 36: Brand personality Micro image, June 2017
Samsungs innovative yet reliable image builds reputation across age groups
Figure 37: User profile of Samsung, June 2017
Men stand out as fans of the Sony brand
Figure 38: User profile of Sony, June 2017
LG seen as an affordable yet innovative option
Figure 39: User profile of LG, June 2017
Panasonics durability boosts appeal among older consumers
Figure 40: User profile of Panasonic, June 2017
Specialised product lines detrimental to Philips positioning
Figure 41: User profile of Philips, June 2017
THE CONSUMER WHAT YOU NEED TO KNOW
Shifting viewing dynamics could limit additional TV set replacement
Smart TV is now vital for new sets
Price remains the most important factor when upgrading
4K Ultra HD technology is driving up screen sizes
There remains a market for high quality smaller TVs
Consumers upgrading are primarily seeking improved picture quality
One-month trials could boost 4K take-up
TELEVISIONS IN THE HOME
Changing viewing patterns having limited impact in the short term
Figure 42: Number of televisions in the household, June 2016 and May 2017
HDTV dominates while 4K gains traction
Figure 43: Types of TVs in the household and type of the main TV in the household, May 2017
Those with 4K have more televisions in the household
Figure 44: Number of televisions in the household, by types of TVs in the household, May 2017
SCREEN SIZE
Declining prices have boosted large screen uptake
Figure 45: Size of TVs in the household and size of the main TV in the household, May 2017
Majority of consumers upgrading size of main TV
Figure 46: Change in screen size of the main TV set, May 2017
Nearly two thirds of 4K owners have 46+ screens
Figure 47: Size of TVs in the household, by types of TVs in the household, May 2017
Figure 48: Change in screen size of the main TV set, by types of TVs in the household, May 2017
IMPORTANT FACTORS WHEN UPGRADING
Importance of picture quality is driving 4K sales
Figure 49: Important Factors when upgrading, May 2017
Super thin designs must maintain sound integrity
Guarantee and energy efficiency growing in importance
Desire for integration boosting demand for advanced control options
ATTITUDES TOWARDS TELEVISIONS
Price remains the most important consideration
Discounting and special offers provide key opportunities
Figure 50: Attitudes towards televisions, May 2017
4K content confined to the most engaged consumers
Demand remains for high quality smaller TVs
Common frustration with rising number of peripherals
Figure 51: Attitudes towards televisions, by types of TVs in the household, May 2017
Trial periods could stimulate upgrades
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
Market size and forecast
Fan chart forecast
Value
Figure 52: Best- and worst-case forecast for the value of the UK television market, 2017-22
Volume
Figure 53: Best- and worst-case forecast for the volume of the UK television market, 2017-22
Brand research
Brand map

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *