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Sustainability in the Global Defense Industry 20112012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Defense Industry Procurement and Marketing Initiatives

Published By :

ICD Research

Published Date : Sep 2011

Category :

Advertising and Marketing

No. of Pages : 148 Pages


Synopsis

  • The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 171 industry executives are captured in our in-depth survey, of which 58% represent directors, C-level executives and departmental heads.
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • The report analyzes expenditure of defense industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
  • Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
  • In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection
  • The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
  • The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Summary

Sustainability in the Global Defense Industry 20112012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Defense Industry Procurement and Marketing Initiatives is a new report by ICD Research that analyzes how companies in the defense industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Scope

The report features the opinions of defense industry respondents related to the following:

  • What sustainability means to the industry!
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability.
  • Sustainable and energy efficiency measures and their impact on profitability.
  • Metrics used for the measurement of sustainability performance.
  • Procurement of sustainable materials.
  • Demand for sustainable products and services, including markets that will drive growth.
  • Changes expected in sustainability budgets and cost saving targets.
  • Methods of marketing green credentials and the use of media channels.
  • Sustainability leaders.
Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
  • Uncover the business outlook, key sustainability challenges and opportunities
  • Understand the effect of sustainability on other players and competitors in the industry.
  • Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
  • Identify specific green marketing channels your competitors are using to win business.
Key Highlights

  • Cost savings and operational efficiency, client demand and compliance with legislation are major drivers influencing sustainability efforts in the defense industry.
  • Survey results show that 42% of defense industry suppliers expect to see an increase in profitability over the next 12 months due to implementation of sustainability.
  • Effective health and safety management system, reduction of GHG emissions and use of recyclable or reusable product components are critical sustainability criteria for supplier selection.
Table Of Content

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Sustainability in the Defense Industry
3.1 Perception of sustainability
3.1.1 Perception of sustainability - buyers
3.1.2 Perception of sustainability - suppliers
3.1.3 Perception of sustainability - region
3.1.4 Perception of sustainability - turnover
3.2 Sustainability in business functions
3.2.1 Sustainability in business functions - buyers
3.2.2 Sustainability in business functions - suppliers
3.2.3 Sustainability in business functions - region
3.2.4 Sustainability in business functions - turnover
3.3 Key drivers of sustainability
3.3.1 Key drivers of sustainability suppliers
3.3.2 Key drivers of sustainability - region
3.3.3 Key drivers of sustainability - turnover
3.4 Major barriers to sustainability
3.4.1 Major barriers to sustainability - suppliers
3.4.2 Major barriers to sustainability - region
3.4.3 Major barriers to sustainability - turnover
3.5 Key markets for growth
3.5.1 Key markets for growth - buyers
3.5.2 Key markets for growth - suppliers
3.5.3 Key markets for growth - region
3.5.4 Key Markets for Growth - Turnover

4 Implementation of Sustainability
4.1 Organizational pre-requisites for sustainability
4.1.1 Organizational pre-requisites for sustainability - buyers
4.1.2 Organizational pre-requisites for sustainability - suppliers
4.1.3 Organizational pre-requisites for sustainability - region
4.1.4 Organizational pre-requisites for sustainability - turnover
4.2 Implementation of sustainable measures
4.2.1 Implementation of sustainable measures - buyers
4.2.2 Implementation of sustainable measures - suppliers
4.2.3 Implementation of sustainable measures - region
4.2.4 Implementation of sustainable measures - turnover
4.3 Key energy efficiency measures
4.3.1 Key energy efficiency measures - buyers
4.3.2 Key energy efficiency measures - suppliers
4.3.3 Key energy efficiency measures - region
4.3.4 Key energy efficiency measures - turnover
4.4 Waste Management Practices
4.4.1 Waste management practices buyers
4.4.2 Waste management practices suppliers
4.4.3 Waste management practices region
4.4.4 Waste management practices turnover
4.5 Effective monitoring of sustainability
4.5.1 Effective monitoring of sustainability - buyers
4.5.2 Effective monitoring of sustainability - suppliers
4.5.3 Effective monitoring of sustainability - region
4.5.4 Effective monitoring of sustainability - turnover

5 Financial Implications of Sustainability
5.1 Cost saving expectations
5.1.1 Cost saving expectations - buyers
5.1.2 Cost saving expectations - suppliers
5.1.3 Cost saving expectations - region
5.1.4 Cost saving expectations - turnover
5.2 Impact of sustainability on profits
5.2.1 Impact of sustainability on profits - suppliers
5.2.2 Impact of sustainability on profits - region
5.2.3 Impact of sustainability on profits - turnover
5.3 Planned change in sustainability budgets
5.3.1 Planned change in sustainability budgets - buyers
5.3.2 Planned change in sustainability budgets - suppliers
5.3.3 Planned change in sustainability budgets - region
5.3.4 Planned change in sustainability budgets - turnover

6 Sustainable Procurement
6.1 Critical factors for supplier selection
6.1.1 Critical factors for supplier selection - buyers
6.1.2 Critical factors for supplier selection - suppliers
6.2 Level of supplier engagement
6.3 Expenditure on sustainable procurement
6.3.1 Expenditure on sustainable procurement - buyers
6.3.2 Expenditure on sustainable procurement - suppliers
6.4 Attributes of green procurement
6.4.1 Attributes of green procurement - buyers
6.4.2 Attributes of green procurement - suppliers
6.5 Procurement and design Practices
6.5.1 Procurement and design practices - buyers
6.5.2 Procurement and design practices - suppliers
6.6 Procurement of sustainable products and services

7 Marketing Green Initiatives
7.1 Drivers of green marketing
7.1.1 Drivers of green marketing - region
7.1.2 Drivers of green marketing - turnover
7.2 Marketing of green credentials
7.2.1 Marketing of green credentials - region
7.2.2 Marketing of green credentials - turnover
7.3 Effective channels of promotion
7.3.1 Effective channels of promotion - region
7.3.2 Effective channels of promotion - turnover
7.4 Industry leaders in sustainability

8 Appendix

8.1 Full survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

List of Table


Table 1: Total Global Defense Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Region (%), 2011
Table 3: Supplier Respondents by Job Role (%), 2011
Table 4: Supplier Respondents by Global Company Turnover (%), 2011
Table 5: Supplier Respondents by Region (%), 2011
Table 6: Perception of Sustainability: Buyers (%), 20112012
Table 7: Perception of Sustainability: Suppliers (%), 20112012
Table 8: Perception of Sustainability: Region (%), 20112012
Table 9: Perception of Sustainability: Turnover (%), 20112012
Table 10: Sustainability in Business Functions: Buyers, 20112012
Table 11: Sustainability in Business Functions: Suppliers, 20112012
Table 12: Key Drivers of Sustainability: Suppliers (%), 20102012
Table 13: Key Drivers of Sustainability: Region (%), 20102012
Table 14: Key Drivers of Sustainability: Turnover (%), 20112012
Table 15: Major Barriers to Sustainability: Suppliers (%), 20102012
Table 16: Major Barriers to Sustainability: Region (%), 20102012
Table 17: Major Barriers to Sustainability: Turnover (%), 20112012
Table 18: Key Markets for Growth: Defense Organizations (%), 20112012
Table 19: Key Markets for Growth: Defense Contractors (%), 20112012
Table 20: Key Markets for Growth: Other Service Providers (%), 20112012
Table 21: Organizational Pre-requisites for Sustainability: Defense Organizations (%), 20112012
Table 22: Organizational Pre-requisites for Sustainability: Defense Contractors (%), 20112012
Table 23: Organizational Pre-requisites for Sustainability: Other Service Providers (%), 20112012
Table 24: Implementation of Sustainable Measures: Buyers, 20112012
Table 25: Implementation of Sustainable Measures: Suppliers, 20112012
Table 26: Key Energy Efficiency Measures: Defense Organizations (%), 20112012
Table 27: Key Energy Efficiency Measures: Defense Contractors (%), 20112012
Table 28: Key Energy Efficiency Measures: Other Service Providers (%), 20112012
Table 29: Waste Management Practices: Buyers (%), 20112012
Table 30: Waste Management Practices: Suppliers (%), 20112012
Table 31: Waste Management Practices: Region (%), 20112012
Table 32: Waste Management Practices: Turnover (%), 20112012
Table 33: Effective Monitoring of Sustainability: Buyers (%), 20112012
Table 34: Effective Monitoring of Sustainability: Suppliers (%), 20112012
Table 35: Effective Monitoring of Sustainability: Region (%), 20112012
Table 36: Effective Monitoring of Sustainability: Turnover (%), 20112012
Table 37: Cost Saving Expectations: Buyers (%), 20112012
Table 38: Cost Saving Expectations: Suppliers (%), 20112012
Table 39: Cost Saving Expectations: Region (%), 20112012
Table 40: Cost Saving Expectations: Turnover (%), 20112012
Table 41: Impact of Sustainability on Profits of Suppliers (%), 20112012
Table 42: Impact of Sustainability on Profits of Region (%), 20112012
Table 43: Impact of Sustainability on Profits of Turnover (%), 20112012
Table 44: Planned Change in Sustainability Budgets: Buyers (%), 20102012
Table 45: Planned Change in Sustainability Budgets: Suppliers (%), 20102012
Table 46: Planned Change in Sustainability Budgets: Region (%), 20112012
Table 47: Planned Change in Sustainability Budgets: Turnover (%), 20112012
Table 48: Critical Factors for Supplier Selection: Defense Organizations (%), 2011
Table 49: Critical Factors for Supplier Selection: Defense Contractors (%), 2011
Table 50: Critical Factors for Supplier Selection: Other Service Providers (%), 2011
Table 51: Level of Supplier Engagement: Buyers (%), 2011
Table 52: Expenditure on Sustainable Procurement: Buyers (%), 2011
Table 53: Expenditure on Sustainable Procurement: Suppliers (%), 2011
Table 54: Attributes of Green Procurement: Defense Organizations (%), 20112012
Table 55: Attributes of Green Procurement: Defense Contractors (%), 20112012
Table 56: Attributes of Green Procurement: Other Service Providers (%), 20112012
Table 57: Procurement and Design Practices: Buyers (%), 20112012
Table 58: Procurement and Design Practices: Suppliers (%), 20112012
Table 59: Procurement of Sustainable Products and Services: Defense Organizations (%), 20112012
Table 60: Drivers of Green Marketing: Suppliers (%), 20102012
Table 61: Drivers of Green Marketing: Region (%), 20112012
Table 62: Drivers of Green Marketing: Turnover (%), 20112012
Table 63: Marketing of Green Credentials: Suppliers (%), 20102012
Table 64: Marketing of Green Credentials: Region (%), 20112012
Table 65: Marketing of Green Credentials: Turnover (%), 20112012
Table 66: Effective Channels of Promotion: Suppliers (%), 20102012
Table 67: Industry Leaders of Sustainability in the Defense Industry, 20102012
Table 68: Survey Results Closed Questions

List of Chart


Figure 1: Perception of Sustainability: Buyers (%), 20112012
Figure 2: Perception of Sustainability: Suppliers (%), 20112012
Figure 3: Perception of Sustainability: Region (%), 20112012
Figure 4: Perception of Sustainability: Turnover (%), 20112012
Figure 5: Sustainability in Business Functions: Buyers, 20112012
Figure 6: Sustainability in Business Functions: Suppliers, 20112012
Figure 7: Sustainability in Business Functions: Region, 20112012
Figure 8: Sustainability in Business Functions: Turnover, 20112012
Figure 9: Key Drivers of Sustainability: Suppliers (%), 20102012
Figure 10: Key Drivers of Sustainability: Turnover (%), 20112012
Figure 11: Major Barriers to Sustainability: Suppliers (%), 20102012
Figure 12: Major Barriers to Sustainability: Region (%), 20102012
Figure 13: Major Barriers to Sustainability: Turnover (%), 20112012
Figure 14: Top Five Markets for Growth : Defense Industry, 2011
Figure 15: Key Markets for Growth: Defense Organizations (%), 20112012
Figure 16: Key Markets for Growth: Defense Contractors (%), 20112012
Figure 17: Key Markets for Growth: Other Service Providers (%), 20112012
Figure 18: Key Markets for Growth: Region (%), 20112012
Figure 19: Key Markets for Growth: Turnover (%), 20112012
Figure 20: Organizational Pre-requisites for Sustainability: Defense Organizations (%), 20112012
Figure 21: Organizational Pre-requisites for Sustainability: Defense Contractors (%), 20112012
Figure 22: Organizational Pre-requisites for Sustainability: Other Service Providers (%), 20112012
Figure 23: Organizational Pre-requisites for Sustainability: Region (%), 20112012
Figure 24: Organizational Pre-requisites for Sustainability: Turnover (%), 20112012
Figure 25: Implementation of Sustainable Measures: Buyers, 20112012
Figure 26: Implementation of Sustainable Measures: Suppliers, 20112012
Figure 27: Implementation of Sustainable Measures: Region, 20112012
Figure 28: Implementation of Sustainable Measures: Turnover, 20112012
Figure 29: Key Energy Efficiency Measures: Defense Organizations (%), 20112012
Figure 30: Key Energy Efficiency Measures: Defense Contractors (%), 20112012
Figure 31: Key Energy Efficiency Measures: Other Service Providers (%), 20112012
Figure 32: Key Energy Efficiency Measures: Region (%), 20112012
Figure 33: Key Energy Efficiency Measures: Turnover (%), 20112012
Figure 34: Waste Management Practices: Buyers (%), 20112012
Figure 35: Waste Management Practices: Suppliers (%), 20112012
Figure 36: Waste Management Practices: Region (%), 20112012
Figure 37: Waste Management Practices: Turnover (%), 20112012
Figure 38: Effective Monitoring of Sustainability: Buyers (%), 20112012
Figure 39: Effective Monitoring of Sustainability: Suppliers (%), 20112012
Figure 40: Effective Monitoring of Sustainability: Turnover (%), 20112012
Figure 41: Cost Saving Expectations: Buyers (%), 20112012
Figure 42: Cost Saving Expectations: Suppliers (%), 20112012
Figure 43: Cost Saving Expectations: Region (%), 20112012
Figure 44: Cost Saving Expectations: Turnover (%), 20112012
Figure 45: Impact of Sustainability on Profits of Suppliers (%), 20112012
Figure 46: Impact of Sustainability on Profits of Region (%), 20112012
Figure 47: Impact of Sustainability on Profits of Turnover (%), 20112012
Figure 48: Planned Change in Sustainability Budgets: Buyers (%), 20102012
Figure 49: Planned Change in Sustainability Budgets: Suppliers (%), 20112012
Figure 50: Planned Change in Sustainability Budgets: Region (%), 20112012
Figure 51: Planned Change in Sustainability Budgets: Turnover (%), 20112012
Figure 52: Critical Factors for Supplier Selection: Defense Organizations (%), 2011
Figure 53: Critical Factors for Supplier Selection: Defense Contractors (%), 2011
Figure 54: Critical Factors for Supplier Selection: Other Service Providers (%), 2011
Figure 55: Level of Supplier Engagement: Buyers (%), 2011
Figure 56: Expenditure on Sustainable Procurement: Buyers (%), 2011
Figure 57: Expenditure on Sustainable Procurement: Suppliers (%), 2011
Figure 58: Attributes of Green Procurement: Defense Organizations (%), 20112012
Figure 59: Attributes of Green Procurement: Defense Contractors (%), 20112012
Figure 60: Attributes of Green Procurement: Other Service Providers (%), 20112012
Figure 61: Procurement and Design Practices: Buyers (%), 20112012
Figure 62: Procurement and Design Practices: Suppliers (%), 20112012
Figure 63: Procurement of Sustainable Products and Services: Defense Organizations (%), 20112012
Figure 64: Drivers of Green Marketing: Suppliers (%), 20112012
Figure 65: Drivers of Green Marketing: Region (%), 20112012
Figure 66: Drivers of Green Marketing: Turnover (%), 20112012
Figure 67: Marketing of Green Credentials: Suppliers (%), 20102012
Figure 68: Marketing of Green Credentials: Region (%), 20112012
Figure 69: Marketing of Green Credentials: Turnover (%), 20112012
Figure 70: Effective Channels of Promotion: Suppliers (%), 20102012
Figure 71: Effective Channels of Promotion: Region (%), 20112012
Figure 72: Effective Channels of Promotion: Turnover (%), 20112012

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