866-997-4948(US-Canada Toll Free)

Supplier Marketing Spend Activity in the Pharmaceutical Industry - 2012-2013 : Survey Brief

Published By :

ICD Research

Published Date : Jun 2012

Category :

Advertising and Marketing

No. of Pages : 48 Pages


Synopsis

Analysis of opinions drawn from leading pharmaceutical industry executives 
Provides data on the current size of the marketing and advertising budgets of supplier companies in the pharmaceutical industry
Provides insight into the marketing behaviors of the global pharmaceutical industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading pharmaceutical industry executives. It analyzes how spending activities of the suppliers are set to change in the pharmaceutical industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. 

Scope

  • The opinions and forward looking statements of 247 industry executives have been captured in our in-depth survey, of which 51% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

Reasons To Buy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Pharmaceutical Industry
1.4.1 Profile of buyer respondents: global pharmaceutical industry
1.4.2 Profile of supplier respondents: global pharmaceutical industry

2 Pharmaceutical Industry Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers
2.1.1 Annual marketing budgets by region: global pharmaceutical industry suppliers
2.1.2 Annual marketing budgets by company turnover: global pharmaceutical industry suppliers
2.2 Planned Change in Marketing Expenditure Levels: Global Pharmaceutical Industry Suppliers
2.2.1 Planned change in marketing expenditure by region: global pharmaceutical industry suppliers
2.2.2 Planned change in marketing expenditure by turnover: global pharmaceutical industry suppliers
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations (%), 2012
2.3 Future Investment by Media Channel: Global Pharmaceutical Industry Suppliers
2.3.1 Future investment by media channel by region: global pharmaceutical industry suppliers
2.3.2 Future investment by media channel by company turnover: global pharmaceutical industry suppliers
2.4 Global Pharmaceutical Industry Suppliers Future Investment in Marketing and Sales
2.4.1 Investment in marketing and sales by region: global pharmaceutical industry suppliers
2.4.2 Investment in marketing and sales by region: global pharmaceutical industry suppliers
2.4.3 Investment in marketing and sales by turnover: global pharmaceutical industry suppliers

3 Appendix
3.1 Global Pharmaceutical Industry Survey Results - Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Table


Table 1: Total Global Pharmaceutical Industry Survey Respondents by Company Type, 2012
Table 2: Global Pharmaceutical Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Pharmaceutical Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Pharmaceutical Industry Buyer Respondents by Region (%), 2012
Table 5: Global Pharmaceutical Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Pharmaceutical Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Pharmaceutical Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Table 10: Annual Marketing Budgets by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Table 11: Planned Change in Marketing Expenditure: Global Pharmaceutical Suppliers (%), 2010-2012
Table 12: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Table 13: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 14: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Table 15: Net Change in Planned Marketing Expenditure, All Industries Comparison (%) 2012
Table 16: Future Investment by Media Channels : Global Pharmaceutical Industry Suppliers (%), 2012
Table 17: Investment in Marketing and Sales: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 18: Investment in Marketing and Sales by Region: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 19: Investment in Marketing and Sales by Turnover: Global Pharmaceutical Industry Suppliers (%) , 2012
Table 20: Survey Results - Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 3: Annual Marketing Budgets by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 4: Planned Change in Marketing Expenditure: Global Pharmaceutical Suppliers (%), 2010-2012
Figure 5: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Figure 6: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 7: Future Investment by Media Channels : Global Pharmaceutical Industry Suppliers (%), 2012
Figure 8: Global Pharmaceutical Industry Suppliers: Investment in Media Channels by Region (%), 2012
Figure 9: Global Pharmaceutical Industry Suppliers: Investment in Media Channels by Turnover (%), 2012
Figure 10: Investment in Marketing and Sales: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 11: Investment in Marketing and Sales by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 12: Investment in Marketing and Sales by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *