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Supplier Marketing Spend Activity in the IT Industry - 2011-2012: Survey Brief

Published By :

ICD Research

Published Date : Oct 2011

Category :

Advertising and Marketing

No. of Pages : 29 Pages


Synopsis

  • Analysis of opinions drawn from leading it industry executives 
  • Provides data on the current size of the marketing and advertising budgets of supplier companies in the Packaging industry
  • Provides insight into the marketing behaviors of the global it industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading it industry executives. It analyzes how spending activities of the suppliers are set to change in the it industry in 201112. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. 

Scope

  • The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

ReasonsToBuy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.
Table of Content

1 Introduction

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Technology Industry Supplier Marketing Spend Activity
2.1 Annual marketing budgets: IT industry suppliers
2.1.1 Annual marketing budgets by company turnover
2.2 Planned change in marketing expenditure levels
2.2.1 Planned change in marketing expenditure levels by company turnover
2.2.2 Planned change in marketing expenditure levels by revenue growth expectations
2.3 Future investment by media channel
2.3.1 Planned change in marketing expenditure by company turnover
2.4 Suppliers' future investment in marketing and sales technology
2.4.1 Planned investment in marketing and sales technologies by company turnover

3 Appendix
3.1 Methodology
3.2 Contact us
3.3 About ICD Research
3.4 Disclaimer

List of Table


Table 1: Total European Technology Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Supplier Respondents by Job Role (%), 2011
Table 6: Supplier Respondents by Global Company Turnover (%), 2011
Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 8: Annual Marketing Budgets: IT Industry Suppliers (%), 2010-2011
Table 9: Annual Marketing Budgets by Company Turnover (%), 2011
Table 10: Planned Change in Marketing Expenditure Levels: IT Industry Suppliers (%), 2010-2011
Table 11: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 12: Net Change in Planned Marketing Expenditure, All Industries (%) 2011
Table 13: Future Investment by Media Channel: IT Industry Suppliers, 2011
Table 14: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Table 15: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011

List of Chart


Figure 1: Annual Marketing Budgets: IT Industry Suppliers (%), 2010-2011
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 3: Planned Change in Marketing Expenditure Levels: IT Industry Suppliers (%), 2010-2011
Figure 4: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 5: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2011
Figure 6: Future Investment by Media Channel: IT Industry Suppliers, 2011
Figure 7: Future Investment by Media Channel by Company Turnover (% 'Increase' Responses), 2011
Figure 8: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 9: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011

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