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Super League In-Depth Analysis: Citi Private Bank 2017 - Tracking the worlds major competitors in wealth management

Published By :

GlobalData

Published Date : Feb 2018

Category :

Banking

No. of Pages : 30 Pages

Super League In-Depth Analysis: Citi Private Bank 2017 - Tracking the worlds major competitors in wealth management

Summary

"Super League In-Depth Analysis: Citi Private Bank 2017", is a comprehensive analysis of Citigroups private banking operations. It offers insight into the companys strategy, financial results, and marketing activities. It also covers recent merger and acquisition (M&A) activity, customer targeting, and product innovation.

Citi Private Bank is part of Citigroups Institutional Clients Group, reflecting the banks strategy of leveraging institutional banking capabilities to serve UHNW clients. The lower segments of the market are served by brands that sit within Citibanks retail banking business.

It provides in-depth analysis of the following -
- Insight into Citi Private Banks growth strategy.
- Overview of the firms organizational structure.
- Clear presentation of its geographical coverage and expansion strategy, including M&A activity.
- Analysis of the firms financial performance, including comparison with other global wealth managers.
- Examination of key target client groups.
- Analysis of Citi Private Banks product and service proposition and how it is unique compared to those of its competitors.
- Review of Citi Private Banks marketing and social media activities.

Scope

- Citigroup is boosting its presence in European cities such as Paris, Amsterdam, Dublin, Madrid, and Luxembourg, as well as expanding its capabilities in these offices to counter the impact of Brexit.
- Citi Private Banks revenues have been growing steadily in recent years, partly due to better deposit spreads and growth in loan volumes in North America.
- In 2016, Citigroup launched Citi Priority in 13 markets with a new digital experience and preferred benefits to cater to the growing emerging affluent client base.
- Through its philanthropic efforts, Citigroup is focusing on boosting financial inclusion, improving job opportunities for youth, and supporting the establishment of economically vibrant cities.
- Citi Private Bank offers tailored services to specific customer groups, such as non-resident Indians and Asian and Latin American individuals resident in the US.

Reasons to buy

- Examine the financial performance and key ratios for Citi Private Bank and benchmark this competitor against other global wealth managers.
- Explore Citi Private Banks recent M&A and growth strategies and their impacts on its AUM growth and financial performance.
- Understand Citi Private Banks client targeting strategies and examine whether these have been successful.
- Learn more about Citi Private Banks marketing strategy, social media presence, and digital innovations.
Table of Contents
Executive Summary
Strategy
Financial Performance
Customers & Products
Marketing & Advertising
Appendix



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