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SUNCARE-BRAZIL-MARCH 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Skincare

No. of Pages : N/A

Brazil’s suncare products market has been affected by the economic recession, with two consecutive years (2015 and 2016) of retail sales drop. The expectation is more optimistic for the next years, as sales should resume growth as the country’s economy improves. The market, however, still faces fierce competition from other cosmetics with SPF, and has the great challenge of developing products that combine sun protection with other benefits that appeal to Brazilian consumers.

Table of Contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Challenges
Suncare products face competition from cosmetics with SPF
Consumption of suntanning products is low in Brazil
Figure 1: Suncare product usage, January 2018
Brazilians don’t seem aware of the sun exposure risks
Figure 2: Attitudes toward suncare products, January 2018
Opportunities
Hyaluronic acid can be used in suncare products against wrinkles
Brands could invest in mineral-based suncare products for babies and children
In-shower suncare products would bring innovation to the category
Figure 3: Body suncare product benefits, January 2018
What we think
THE MARKET – WHAT YOU NEED TO KNOW
Sales have been affected by recession, but should resume growth
Aging population and suncare for children heat the market
MARKET SIZE AND FORECAST
Drop in holiday travels may have impacted the market
Figure 4: Retail sales of suncare products, by value – Brazil, 2012-22
Figure 5: Forecast of retail sales of suncare products, by value – Brazil, 2012-22
MARKET DRIVERS
Hyaluronic acid can be used in suncare products against wrinkles
Brands could invest in mineral-based suncare products
Sunscreens will be distributed to those who work exposed to the sun
Suncare products face competition from cosmetics with SPF
Incidence of diseases transmitted by mosquitoes brings opportunities
KEY PLAYERS – WHAT YOU NEED TO KNOW
Two market leaders account for more than 50% of retail sales
Campaigns highlight new products and encourage daily protection
New formats and textures can bring differentiation to lip sun protection
Brands have invested in antiperspirant products and vegetable oils
MARKET SHARE
Products for different skin needs help J&J ensure leadership
Figure 6: Leading companies’ sales share in the retail suncare market, by value – Brazil, 2015-16
MARKETING CAMPAIGNS AND ACTIONS
Cenoura & Bronze invests in new format to launch YouTube campaign
Figure 7: Cenoura & Bronze #Meulugaraosol campaign, November 2017
Nivea encourages sunscreen usage in different moments of the day
Figure 8: Nivea Sun #amarcadaproteção campaign, December 2016
Fast-absorbing formula was Nivea’s highlight for 2017/2018 summer
Figure 9: Nivea Sun "Project Summer 2040" campaign, November 2017
New Sundown seeks to attract families with easy-to-use sunscreen
Figure 10: Sundown "Apply and Go" campaign, December 2017
Neutrogena’s campaign highlights rapid absorption and dry touch
Figure 11: Neutrogena Sun Fresh campaign, November 2017
WHO’S INNOVATING?
Lip sunscreen can innovate with textures, formats and different claims
Figure 12: Launches of lip sunscreen positioned as 'UV protection', by top 5 countries and Brazil, January 2015-December 2017
Brands could explore formulas that are ideal for sports practice
Figure 13: Launches of suncare products positioned as 'anti-sweat' or 'anti sweat,' top 6 countries, January 2015-December 2017
Vegetable oils have been used in after-sun products
Figure 14: Launches of suncare products with the claim '100% natural,' by origin of the ingredient, January 2015-January 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
There is space for innovation in products with low consumption
Several benefits can be explored in facial suncare products
Body products for wet skin and anti-cellulite have space in the market
Some Brazilians still forget to reapply sunscreen during the day
Insect repellent and wipe and stick formats appeal to Brazilians
SUNCARE PRODUCT USAGE
Brands can invest in suntanning products with well-known fragrances
Figure 15: Suncare product usage, January 2018
Antipollution benefit can be explored in sun protection sprays
Figure 16: Body sun protection spray and facial sun protection spray usage, by 'antipollution' benefit, January 2018
Waterproof makeup with SPF can appeal to women aged 16-34
Figure 17: Makeup with SPF usage, among women, by age, January 2018
FACIAL SUNCARE PRODUCT BENEFITS
There is space for suncare products for menstrual period
Figure 18: Facial suncare product benefits, January 2018
Sunscreens with natural ingredients can attract mature women
Figure 19: "With natural ingredients" benefit, among women, by age, January 2018
Consumption of anti-acne sunscreens with cooling effect can grow
Figure 20: "Anti-acne" benefit, by suncare product with a cooling effect, January 2018
BODY SUNCARE PRODUCT BENEFITS
In-shower suncare products would bring innovation to the category
Figure 21: Body suncare product benefits, January 2018
Anti-cellulite sunscreens can be positioned for daily use
Figure 22: Body suncare product benefits, by selected benefit and products, January 2018
ATTITUDES TOWARD SUNCARE PRODUCTS
Brazilians don’t seem aware of the sun exposure risks
Figure 23: Attitudes toward suncare products, January 2018
Apps that alert about the use of sunscreen can appeal to young millennials
Figure 24: Attitudes toward suncare products, by selected attitude and demographic groups, January 2018
Large packs may suit parents who have children aged 8-12
Figure 25: Attitudes toward suncare products, by children in household, January 2018
INTEREST IN INNOVATION
Brands could team up to distribute sunscreens with insect repellant
Figure 26: Interest in innovation, January 2018
Wipes with SPF and vitamins can appeal to young Millennials
Figure 27: Interest in innovation, by selected innovation and Millennials, January 2018
Anti-wrinkles and anti-aging sunscreens could bet in stick format
Figure 28: Interest in innovation, by selected innovation and benefits, January 2018
APPENDIX – ABBREVIATIONS
Abbreviations
APPENDIX – MARKET SIZE AND FORECAST
Market size and forecast
Figure 29: Retail sales of suncare products, by value – Brazil, 2012-22
Figure 30: Forecast of retail sales of suncare products, by value – Brazil, 2012-22
Figure 31: Leading companies’ sales share in the retail suncare market, by value – Brazil, 2015-16

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