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Success Case Study: Saathi Pads - Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative

Published By :

N/A

Published Date : Apr 2018

Category :

Retail

No. of Pages : 20 Pages

Success Case Study: Saathi Pads - Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative

Summary

Saathi, a social enterprise, designed a natural, sustainable, and safe alternative to sanitary pads with the intention of making it accessible to the millions of rural women in India.

Disrupting the feminine hygiene sector with an eco-friendly, natural, and safe alternative.

Scope

- The companys innovative sanitary pads are offered at a subsidized price to make them affordable for women in rural India.
- Saathi has been lauded for its efforts in creating safe and sustainable solutions to tackle Indias waste management challenges.
- Incorporating ethical credentials into the business model to benefit consumers, the brand, and the community as a whole offers a unique point of differentiation.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Introduction 5
2. What? 6
3. Why? 10
4. Take-out 13
5. Appendix 16

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