Success Case Study: Happy Skin Cosmetics - How a local make-up brand succeeded with skin-friendly ingredients
Many Filipino women avoid applying make-up, fearing the adverse effects of chemicals on their skin. The company successfully bridged this gap by launching a slew of make-up products with skin friendly-ingredients such as cherry blossom, Japanese tea leaf, shea butter, argan oil, and collagen.
Happy Skin was launched in 2013 by two young Filipino women - Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo. Happy Skin Cosmetics succeeded in the Philippines by offering skin-friendly make-up products that suit Filipino women's complexion and the local climate.
- Happy Skin's products are marketed around being caring to skin.
- A portfolio of highly relevant products ensures brand success.
- Happy Skin used the power of social media to understand the preferences of consumers.
- Understanding the key product differentiator and addressing local needs are vital to brand success.
Reasons to buy
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Table of Contents
1. Introduction 5
2. What? 6
3. Why? 8
4. Take-out 11
5. Appendix 14
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