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Sports Participation - UK - September 2017

Published By :

Mintel

Published Date : Sep 2017

Category :

Sports Equipment

No. of Pages : N/A

Fitness is both the main driver of participation in sport and the principal barrier to taking part. Successful providers need therefore to articulate the fitness benefits of their activities while allaying the fears of potential newcomers that they are not fit enough to join in.
Table of contents
OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
The market
Sport a regular fixture for most
Figure 1: Sport participation*, November 2015-November 2016
Strong core supports value growth
Figure 2: Forecast of consumer expenditure on participation* in sport, 2012-22
Fitness sports in best condition
Figure 3: Most popular sports, by participation rate*, November 2015-November 2016
Tennis courts net new investment
Figure 4: Top 10 types of registered sports facilities in England, August 2017
The consumer
Participation rates bounce back
Figure 5: Participation in sport (net), June 2014-July 2017
Hiking and weights make strongest gains
Figure 6: Sports most commonly played in the last 12 months, June 2014-July 2017
Playing for fitness but also for fun
Figure 7: Motivations for playing sport, July 2017
A mental barrier of physical fitness
Figure 8: Barriers to participation in sport, July 2017
Spectator sports connect with players
Figure 9: Interest in spectator sport, July 2017
What we think
ISSUES AND INSIGHTS
Is everyone fit enough to play?
The facts
The implications
What opportunities can the rise of hiking create?
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Sport a regular fixture for most participants
Strong core supports spending growth
Fitness sports set the pace
Sports fund more facilities
More groups to help get more people active
MARKET SIZE AND FORECAST
Sport a regular fixture for the majority taking part
Figure 10: Sport participation*, November 2015-November 2016
Strong core supports value growth
Figure 11: Consumer expenditure on participation* in sport, 2012-22
Forecast
Figure 12: Forecast of consumer expenditure on participation* in sport, 2012-22
Forecast methodology
MARKET SEGMENTATION
Fitness sports in best condition
Figure 13: Most popular sports, by participation rate*, November 2015-November 2016
MARKET DRIVERS
Tennis courts net new investment
Figure 14: Top 10 types of registered sports facilities in England, August 2017
Government widens participation in widening participation
Figure 15: Sport England funding of national governing bodies of sports, 2017-21
More affluent players lock in participation rates
Figure 16: Current financial situation compared to a year ago, by financial situation, January 2017
Wellbeing gains boost health of sport
Technology making sport more social
Figure 17: Sources of content shared on social and media networks other than users' own content, March 2017
KEY PLAYERS WHAT YOU NEED TO KNOW
Grassroots sport caught on camera
Avatar athletes setting the pace
A new strategy for swimming
LAUNCH ACTIVITY AND INNOVATION
Playing for clips
Running tracked
A long-distance triathlon
Cricket aims to bowl over children and mums
Team games for individuals
GOVERNING BODIES
Swim England
UK Athletics
British Cycling
The FA
R&A
Lawn Tennis Association
THE CONSUMER WHAT YOU NEED TO KNOW
Participation rates recover recent losses
Hiking and weights make strongest gains
Playing for fitness but also for fun
A mental barrier of physical fitness
Spectator sports connect with players
SPORT PARTICIPANTS
Participation rates bounce back
Figure 18: Participation in sport (net), June 2014-July 2017
A less physical challenge to revive old interest
Figure 19: Non-participants in sport, July 2017
SPORTS PLAYED
Hikers stride forward and weightlifters power up
Figure 20: Sports most commonly played in the last 12 months, June 2014-July 2017
Fitness focus continues to dominate
Figure 21: Types of sports played, July 2017
MOTIVATIONS FOR PLAY
Fun v fitness?
Figure 22: Motivations for playing sport, July 2017
Or fitness + fun?
Figure 23: Repertoire of motivations for playing sport, July 2017
BARRIERS TO PARTICIPATION
Revival of the unfittest
Figure 24: Barriers to participation in sport, July 2017
Personal is best for clearing high hurdle of fitness
Figure 25: Sources of inspiration for participation in sport, July 2017
SPECTATORS AND PLAYERS
Participants switch to sofas and stands
Figure 26: Interest in spectator sport, July 2017
Heroes halo effect lasts into older age
Figure 27: Interest in spectator sport, by experience of participation in sport, July 2017
Social channels open a path to participation for potentials
Figure 28: Discussion of sport on social media, by experience of participation in sport, July 2017
APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 29: Forecast of consumer expenditure on sports participation, 2017-22

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