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Sports Participation - UK - December 2016

Published By :

Mintel

Published Date : Dec 2016

Category :

Lifestyle

No. of Pages : N/A

Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun and social sides of taking part.

Table of Contents

OVERVIEW
What you need to know
Covered in this Report

EXECUTIVE SUMMARY
The market
Regular playing population keeps its shape
Figure 1: Forecast of number of adults playing sport at least once a week, 2011-21
Market moves towards pay-as-you-play
Figure 2: Forecast of consumer expenditure on participation* in sport, 2011-21
Smaller sports enjoy loyalty bonus
Figure 3: Adults aged 16+ participating in individual sports on a monthly or more frequent basis, April 2015-March 2016
Broader tech focus improving access to play
The consumer
Participation rates take a dive
Figure 4: Sports played in the past 12 months, June 2014 and July 2016
Future interest takes a broader view
Figure 5: Sports interested in playing in the future, June 2014 and July 2016
Players committed to regular play
Figure 6: Frequency of participation in sport, July 2016
Ahead of the game in wearable tech
Figure 7: Use of sports performance-tracking devices, July 2016
Health benefits dominate thoughts of sport
Figure 8: Attitudes towards playing sport, July 2016
What we think

ISSUES AND INSIGHTS
How will the performance of tracking devices improve next?
The facts
The implications
Is sport losing out to exercise?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Regular playing population keeps its shape
Market moves towards pay-as-you-play
Smaller sports enjoy loyalty bonus
Artificial pitches making real gains
Health awareness focuses on fitness first

MARKET SIZE AND FORECAST
Regular players stay in the game
Figure 9: Adults* participating in moderate-intensity sport for at least 30 minutes a week, 2011-16**
Consumer caution promotes pay-as-you-play
Figure 10: Consumer expenditure on participation* in sport, 2011-21
Forecast
Figure 11: Forecast of number of adults playing sport at least once a week, 2011-21
Figure 12: Forecast of consumer expenditure on participation* in sport, 2011-21
Forecast methodology
The impact of the EU referendum vote
Consumers likely to put wealth ahead of health
Figure 13: Alternative market scenarios for the post-Brexit sports participation market, at current prices, 2016-21
Figure 14: Detailed post-Brexit scenarios for the sports participation market, at current prices, 2016-21

SEGMENT PERFORMANCE
Individual sports need not be isolationists
Figure 15: Adults aged 16+ participating in individual sports on a monthly or more frequent basis, April 2015-March 2016
Little, but often
Figure 16: Sports with the highest proportion of regular participants, April 2015-March 2016
Occasional sports have room for regular growth
Figure 17: Sports with the highest proportion of occasional participants, April 2015-March 2016

MARKET DRIVERS
Real growth in artificial pitch numbers
Figure 18: Registered sports facilities in England, November 2016
Public provision under threat?
Figure 19: Local government spending on arts, museums, libraries, leisure and parks, 2010/11-2019/20
A healthy mind in a healthy body
Figure 20: Attitudes towards health, August 2016
Fit to play or fit to pay?
Figure 21: Changes in perceptions of consumer health, by gross annual household income, August 2016
Public policy switch side-steps traditional sport
Rain stops play – and enjoyment
Figure 22: Variations in rainfall and hours of sunshine from long-term average, by season, 2015/16

KEY PLAYERS – WHAT YOU NEED TO KNOW
More amateurs getting the professional treatment
Broader tech focus improving access to play
Different development strokes for different governing folks

LAUNCH ACTIVITY AND INNOVATION
Professionalisation of amateurs becomes more inclusive
Broader tech focus helps widen access
Mass participation sport for all
Free football for women
Enabling the enablers

GOVERNING BODIES
Figure 23: National governing bodies of the UK’s most popular participation sports, December 2016
Amateur Swimming Association
Figure 24: Weekly and monthly participation in swimming and diving, 2011/12-2015/16
The Football Association
Figure 25: Weekly and monthly participation in football, 2011/12-2015/16
UK Athletics
Figure 26: Weekly and monthly participation in athletics, 2011/12-2015/16
British Cycling
Figure 27: Weekly and monthly participation in cycling, 2011/12-2015/16
R&A
Figure 28: Weekly and monthly participation in golf in England, 2011/12-2015/16
Badminton England
Figure 29: Weekly and monthly participation in badminton, 2011/12-2015/16
Lawn Tennis Association
Figure 30: Weekly and monthly participation in tennis, 2011/12-2015/16
British Equestrian Federation
Figure 31: Weekly and monthly participation in equestrian sport, 2011/12-2015/16
England Squash
Figure 32: Weekly and monthly participation in squash and racquetball, 2011/12-2015/16
Bowls England
Figure 33: Weekly and monthly participation in bowls, 2011/12-2015/16

THE CONSUMER – WHAT YOU NEED TO KNOW
Participation rates take a dive
Future interest takes a broader view
Players committed to regular play
Ahead of the game in wearable tech
Health benefits dominate thoughts of sport

SPORTS PLAYED
Participation rates take a dive
Figure 34: Sports played in the past 12 months, June 2014 and July 2016
Participants cut back at all levels of play
Figure 35: Repertoire of sports played, June 2014 and July 2016

POTENTIAL NEW SPORTS
Broader horizons for the future
Figure 36: Sports interested in playing in the future, June 2014 and July 2016
Fitness focus stronger than ever
Figure 37: Average percentage point change in interest in future participation in sport, by type of activity, June 2014-July 2016

FREQUENCY OF PARTICIPATION
Three out of four committed to regular play
Figure 38: Frequency of participation in sport, July 2016
More tracking, more often
Figure 39: Frequency of participation in sport, by sports performance-tracking devices currently used, July 2016

PERFORMANCE TRACKING
Sports participants leading the technology race
Figure 40: Use of sports performance-tracking devices, July 2016
Power users as brand ambassadors
Figure 41: Sports performance-tracking devices interested in using in the future, by sports performance devices currently used, July 2016

ATTITUDES TOWARDS PARTICIPATION IN SPORT
Playing for (health) kicks
Figure 42: Attitudes towards playing sport, July 2016
Putting fun ahead of function
Figure 43: Agreement with the statement ‘Being able to record/measure the sport/activity you do makes it more fun’, by participation in sport and use of performance-tracking devices, July 2016

APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 44: Forecast of number of adults playing sport at least once a week, 2016-21
Figure 45: Forecast of consumer expenditure on participation* in sport, 2016-21

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