Sports Bras: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

Sports Bras: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

  • Winter Green Research
  • September 2018
  • Apparel
  • 194 pages

Report Description


The 2018 study has 194 pages, 106 tables and figures.  The vendors in the sports bra industry have invested in high-quality technology and textured materials to develop leading edge absorbency and flexibility of their bras.  

There are a number of different sports bra designs that can be found in the on-line listings and in retail stores.  The athleisure trend is here to stay because it provides significant health benefits.  Improvements in comfort provided by sports bras has extended their use to all day.  Sports bras represent a breakthrough in innovation and will likely completely replace traditional bras.

When working out, the bust is put through more stress and impacts than during daily activities.   Breasts are subject to movements and bouncing that can create a force of up to five times their actual weight creating the possibility of tears.  Wearing a sports bra provides both support and comfort needed when doing a physical activity.

The team that prepared the research, “Youth female runner challenges illustrate the shift in the female body at puberty.  Before puberty the muscles are strong and sleek, like the male body, but suddenly curves and breasts appear, creating significant body changes that disrupt the ability to run fast.  

This change requires physiological and psychological adaptation.  Containing the body becomes an issue.  Sport bras have emerged as a way for females to adjust to those body changes in a way that supports participation in all walks of life.  The sports bras offer a freedom that lasts a lifetime.  ”

The shipments value of the sports bra market in 2017 at $6.49 million is rising to $21.7 million by 2024.  In 2013, shipments of sports bras were $1.975 million representing significant growth.   Growth is spurred by a rapid shift away from regular bras to the far more comfortable sports bra for all occasions except perhaps the most formal wear.

Companies Profiled

Market Leaders

  • Nike
  • Ameri Sports / Wilson
  • Adias
  • Underarmor
  • InterContinental Hotels Group
  • Marriott
  • Bauer
  • Sports Facilities Advisory
  • Blue Star Sports
  • NBC Sports / SportsEngine

Key Topics

  • Sports bras
  • Low Impact Sports bras
  • Medium Impact Support Sports bras
  • High Impact Support Sports bras
  • Specialty Stores Sports bras
  • E-commerce Sports bras
  • Sports bras For Exercising
  • Sports bras for Running
  • Sports bras for Biking
  • Sports bras for Older Women
  • Sports bras for Hockey
  • Sports bras for Basketball

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Table of Contents

Abstract: Sports Bra Markets Bring Better Support to All Women 1
Sports Bras Executive Summary 21
Sports Bras Market Driving Forces 21

1. Sports Bras: Market Description and Market Dynamics 24
1.1 Female Runners 24
1.1.1 Respond Quickly To New Opportunities 28

2. Sports Bras Market Shares and Forecasts 30
2.1 Sports Bras Market Driving Forces 30
2.2 Sports Bra Market Shares 33
2.2.1 Sports Bra Competitive Markets 35
2.2.2 Sports Bras Company Market Positioning, Worldwide, 2017 35
2.3 Sports Bra Market Forecasts 37
2.4 Sports Bra Market Segment Analysis 41
2.4.1 Low, Medium, High Impact Sport Bras 43
2.4.2 Low Impact 48
2.4.3 Medium Support 50
2.4.4 High Impact Support 51
2.4.5 Market Analysis by Applications 52
2.4.6 Specialty Stores 52
2.4.7 E-commerce 52
2.5 Bra Market / Underwear Market 53
2.6 Sports Bra Prices 54
2.6.1 Nike 54
2.6.2 Lorna Jane Sports Bra Prices 64
2.7 Sports Bra Regional Analysis 65
2.7.1 Sports Bra US Regional Analysis 69
2.7.2 UK 69
2.7.3 Adidas Regional Revenue Growth 70
2.7.4 India 71

3. Sports Bras Product Description 72
3.1 Manufacturing Capacity 72

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