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Spectator Sports - UK - October 2016

Published By :

Mintel

Published Date : Nov 2016

Category :

Sports Equipment

No. of Pages : N/A

Television sports coverage is making an instant expert of the armchair fan – but leaving stadium operators needing to do more to keep spectators in the same loop

Table of Contents

OVERVIEW
What you need to know
Covered in this Report

EXECUTIVE SUMMARY
The market
Market comes down from latest major event high
Figure 1: UK consumer expenditure on sports event tickets, 2011-21
Fans stay loyal to favourite sports
Figure 2: Attendances at UK sports events, by segment, 2015
Premier League football still a sell-out ticket
Figure 3: English league football attendances, by division, 2015/16
The consumer
Only one winner in major event impacts
Figure 4: Sports watched live, August 2015 and July 2016
Half of spectators now staying connected
Figure 5: Use of smartphones at sports events, July 2016
Connected spectators weigh up benefits and costs
Figure 6: Attitudes towards smartphone use at live sports events, July 2016
You’ll never watch alone
Figure 7: Use of smartphones while watching live sport on TV, July 2016
Something for everyone as tournament retains its reach
Figure 8: Locations for watching Euro 2016 matches on television, July 2016
Beer and crisps top tournament shopping lists
Figure 9: Euro 2016 spending habits, July 2016
What we think

ISSUES AND INSIGHTS
Is livestreaming the next wave of spectator sport consumption?
The facts
The implications
What are the main barriers to the success of the connected stadium?
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
Growth pauses for breath between major events
Rugby union and racing on the up
Major events back in town
Connecting stadia to keep fans onside
Livestreams feed new models of viewing

MARKET SIZE AND FORECAST
Market comes down from latest major event high
Figure 10: UK consumer expenditure on sports event tickets, 2011-21
Forecast
Figure 11: Forecast of UK consumer expenditure on sports event tickets, 2011-21
Forecast methodology
The impact of the EU referendum vote
Lessons from history?
Figure 12: Alternative market scenarios for spectator sports market post-Brexit, at current prices, 2016-21
Figure 13: Detailed alternative market scenarios for spectator sports market post-Brexit, at current prices, 2016-21
Familiar and the unusual to offer insulating effects

SEGMENT PERFORMANCE
Fans stay loyal to favourite sports
Figure 14: UK spectator sports attendances, by leading segments, 2013-15
Football
Figure 15: English league football attendances, 2011/12-2015/16
Figure 16: English league football attendances, by division, 2011/12-2015/16
Horseracing
Figure 17: Horseracing attendance trends, 2012-16
Cricket
Figure 18: Cricket attendance trends, 2012-16
Figure 19: Cricket attendances, by competition, 2015
Rugby League
Figure 20: Super League attendances, 2012-16
Rugby Union
Figure 21: Premiership rugby union attendances, 2011/12-2015/16
Tennis
Figure 22: Tennis attendance trends, 2012-16
Figure 23: Tennis attendances, by tournament, 2012-16
Golf
Figure 24: Attendance trends for major UK golf tournaments, 2012-16
Figure 25: Major UK golf tournament attendances, by event, 2012-16

MARKET DRIVERS
Fans force movement on ticket pricing
Figure 26: Leading Premier League football club gate receipts and matchday revenues, 2015
Bigger and better for stadium growth
Figure 27: Leading spectator sport venue capacities, September 2016
Major events a big part of the picture
Figure 28: World-level major events staged in the UK, 2015-19
Big games dominate small screen
Figure 29: Genre shares of UK television audience, 2015
Connected stadia – or walled gardens?
Figure 30: Smartphone ownership, by age, April 2016

LAUNCH ACTIVITY AND INNOVATION
Live sport goes over the top
The smart stadium guide
Driving interest through eSports
Straight from the horse’s mouth?
Playing the numbers game
Fans with designs on big game tickets

THE CONSUMER – WHAT YOU NEED TO KNOW
Euro 2016 strengthens football’s pole position
Racing and rugby league build fan relationships
Spectators stay connected in the stands
Fans have a clear view of mobile strengths and weaknesses
Two screens now better than one
Euro 2016 provides family viewing
Beer and crisps the essential tournament companion

MOST POPULAR SPORTS
Only one winner in major event impacts
Figure 31: Sports watched live, August 2015 and July 2016
New broadcast models can broaden sports fans’ horizons
Figure 32: Repertoires of sports watched live, July 2016

EXPERIENCE OF LIVE SPORT
More touchpoints for horseracing and rugby league
Figure 33: Methods of watching live sport, July 2016
Small screens proving a big draw for the younger crowd
Figure 34: Past-year experience of watching live football on devices other than a television, by generation, July 2016

SMARTPHONES AND STADIA
Half of spectators now staying connected
Figure 35: Use of smartphones at sports events, July 2016

ATTITUDES TOWARDS IN-STADIUM SMARTPHONE USE
Connected spectators weigh up benefits and costs
Figure 36: Attitudes towards smartphone use at live sports events, July 2016
Avoiding crossed lines for regulars and occasionals
Figure 37: Attitudes towards smartphone use among spectators at live football and tennis events, July 2016

SECOND SCREEN ACTIVITIES
You’ll never watch alone
Figure 38: Use of smartphones while watching live sport on TV, July 2016
Second screens in the third space
Figure 39: Use of smartphones while watching live sport on TV, by methods of watching live sport on TV, July 2016

EURO 2016 VIEWING HABITS
Something for everyone as major events retain their reach
Figure 40: Locations for watching Euro 2016 matches on television, July 2016

EURO 2016 SPENDING HABITS
Beer and crisps top tournament shopping lists
Figure 41: Euro 2016 spending habits, July 2016
TV buyers play the waiting game
Figure 42: Purchasing of a new television for Euro 2016, by socio-economic status, gross household income and financial situation, July 2016

APPENDIX
Data sources
Abbreviations
Fan chart forecast
Figure 43: Forecast of UK consumer expenditure on sports event tickets, 2016-21

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