Special Interest Holidays - UK - March 2017

Special Interest Holidays - UK - March 2017

  • Mintel
  • April 2017
  • Travel Services
  • 0 pages

Report Description

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The ageing of the population, in particular the Baby Boomers, is likely to be a positive growth factor for special interest holidays in the coming years as a travel-hungry generation with relatively high levels of affluence finds more time to explore its hobbies and personal passions.

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Table of Content

OVERVIEW
What you need to know
Covered in this Report

EXECUTIVE SUMMARY
One in 20 holidaymakers take a special interest holiday
Figure 1: Types of holiday taken abroad in the past three years, February 2017
Short break revival is good for special interest sector
Craft revolution and wellbeing are key leisure trends
Specialist Journeys makes inroads into fragmented market
Walking, gastronomy, history and nature offer biggest opportunities
Figure 2: Hobbies and interests, February 2017
Pre- and post-family markets are key
Figure 3: Experience of special interest holidays, February 2017
Social and expertise factors rated highly
Key messages include a ‘better way to relax’ and ‘authenticity’
Figure 4: Attitudes towards special interest holidays, February 2017
What we think

ISSUES AND INSIGHTS
Travel Boomers seek mental stimulation
The facts
The implications
Solo/group travel opportunities …
The facts
The implications
 but more independent styles of travel are also needed
The facts
The implications
Holidays as catalysts of educational and career change
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
5-6% of holidaymakers take hobby-based trips
Holidays abroad remain in strong growth cycle but spending may start to fall
Short ‘top-up’ breaks favour special interest trips
Craft and wellness are key trends
Mature market potential

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