Countries covered: United States
Changing habits have shown a decrease in the frequency of bathing and an increase in the frequency of showering, translating to a growth in the shower market. This is driven by time constraints and increased water bills but also an ageing population with mobility issues. Extending the shower category to offer greater benefits to the consumer, or even deliver pampering benefits associated with bathing, could grow the market further.
Roshida Khanom, OTC and Personal Care Analyst
Some questions answered in this report include:
- How have changing bathing/showering habits impacted the market?
- What are the claims opportunities for market?
- How is own-label performing in this category?
- How important are ingredients in this category?
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