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SNACKING CONSUMPTION HABITS-BRAZIL-FEBRUARY 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Non-Alcoholic Drinks

No. of Pages : N/A

Health issues are a great influencer among consumers, who demand more healthful options both during and between meals. However, due to the fierce competition between different snacks categories, in addition to products that offer health benefits, it is essential to develop innovative products in terms of composition, flavor, convenience, and value. Although the economic recession holds consumption of certain products back, it can also be seen as an opportunity for brands to encourage new habits, which can be maintained when the economic situation improves.

Table of contents

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Challenges
Consumers concerned about sugar and salt content in snacks
Consumers are still not used to checking snacks’ nutritional table
Opportunities
Snacks have space to be perceived as a “healthy” option
Larger distribution of gluten-/lactose-free products to meet demand
Economic crisis can be an opportunity to boost snacks as a meal
What we think
THE MARKET – WHAT YOU NEED TO KNOW
Inflation still impacts consumers’ purchasing power
Incidence of hypertension, diabetes, and excess weight in Brazil
MARKET DRIVERS
Inflation still impacts consumers’ purchasing power
Incidence of hypertension, diabetes, and excess weight in Brazil
Labels have to provide information about gluten, lactose, and allergenic ingredients
KEY PLAYERS – WHAT YOU NEED TO KNOW
Supporting good causes is one strategy to appeal to consumers
Investing in “Brazilianness” is an option for snacks
MARKETING CAMPAIGNS AND ACTIONS
Supporting good causes is one strategy to appeal to consumers
Figure 1: #bakeamillion campaign
Figure 2: Kinder Natoons
Oreo launches subscription system to retain consumers
Figure 3: Oreo “Cookie Club” box
Popular foods for complete meals positioned for consumption anytime
WHO’S INNOVATING?
Fruit snacks can stand out by experimenting with flavors
Figure 4: Launches of snacks by type in Latin America, from August 2017 to January 2018
Investing in “Brazilianness” is an option for snacks
Figure 5: Percentage of releases of snacks made with Brazilian ingredients*, Brazil, 2013-17
THE CONSUMER – WHAT YOU NEED TO KNOW
Both sweet and savory options are attractive as a snack
Chocolates and sweets can invest in sugar substitutes
Men consume more snacks before, during, and after exercising
Gluten- and lactose-free options appeal to consumers
Students want snacks with more practical packaging
SNACK CONSUMPTION
Both sweet and savory options are attractive snacks
Figure 6: Snacks consumption – Brazil, November 2017
Yogurt can appeal to women by offering benefits such as stress relief
Figure 7: Attitudes toward snacking, by selected sentence and gender, Brazil, November 2017
Drinkable snacks appeal to AB consumers
Figure 8: Consumption of smoothies/dairy drinks, by socioeconomic group, Brazil, November 2017
SNACKS PERCEPTIONS
Yogurt and cereal bars have similar positioning
Figure 9: Correspondence analysis, snacks, November 2017
Opportunity for salty snacks with natural ingredients
Brands of chocolates and sweets can invest in sugar substitutes
SNACKING OCCASIONS
Savory biscuits are preferred when consumers feel hungry
Figure 10: Snacking occasions, Brazil, November 2017
Meat snacks are a snack option while working/studying
Figure 11: Snacking occasions, Brazil, November 2017
Men consume more snacks before, during, and after exercising
Figure 12: Snacking occasions, by gender, Brazil, November 2017
ATTITUDES TOWARD SNACKING
Gluten- and lactose-free snacks appeal to consumers
Figure 13: Attitudes toward snacking, Brazil, November 2017
Small-sized sweet biscuits can help consumers satisfy their desire
Figure 14: Attitudes toward snacking, Brazil, November 2017
Those aged 35-44 may be replacing meals with snacks to save money
Figure 15: Repertoire of snack items consumed, by age, Brazil, November 2017
OPINIONS TOWARD SNACKING
There is space to improve the image of meat snacks
Figure 16: Opinions toward snacking, Brazil, November 2017
Snacks are light dinner option for AB consumers
Figure 17: Opinions toward snacking, by socioeconomic group, Brazil, November 2017
Students want snacks with more practical packaging
Figure 18: Opinions toward snacking, by occupation, Brazil, November 2017
APPENDIX – ABBREVIATIONS
Abbreviations
APPENDIX – CORRESPONDENCE ANALYSIS
Methodology
Figure 19: Correspondence analysis, snacks, November 2017
Figure 20: Snacks perception, Brazil, November 2017

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