866-997-4948(US-Canada Toll Free)

Smokeless Tobacco in Sweden, 2016

Published By :


Published Date : Apr 2016

Category :

Tobacco Products

No. of Pages : 90 Pages

Sweden is the second largest market for smokeless tobacco products in the world after the USA and has the highest per capita consumption rate in the world. Between 1990 and 2013, the smokeless tobacco market has expanded by almost 31% in volume while all other sectors of the tobacco market have experienced a severe contraction in demand. In 2014, the consumption of Smokeless Tobacco rise around 290 tonnes in contrast to the previous year, and forecast for 2015 indicate that this volume will be grow again.

Key Findings

  • The smokeless tobacco market in Sweden is overwhelmingly dominated by snus, Swedish-style moist snuff, although there is also a small chewing tobacco niche. In 2014, snus accounted for almost total of the market of all smokeless tobacco sold in Sweden, with chewing tobacco accounting for the remaining percentage.
  • Per capita consumption of snus grew from more than 540g in 1990 to a peak of almost 800g in 2006. Thereafter it has fluctuated, and data for 2014 puts consumption up at around 700g.
  • Regarding Smokeless Tobacco production, it can be said that the domestic sales are expanding and it is believed to have grown by almost 3% to almost 8,000 tonnes in 2014 to 7,925.
  • Canadean expects growth in snus volumes in 2015 ahead of another expected take hike in 2016. Peaking at around 6,400 tonnes,  volumes will then begin to fall back and drop to approximately 5,800 tonnes by 2024. 


“Smokeless Tobacco in Sweden”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Swedish market.

What else does this report offer?

  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
  • Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles
  • Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
  • Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
  • Identify the areas of growth and opportunities, which will aid effective marketing planning
  • As consumers’ product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Swedish market is key to ensuring maximum future sales
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
  • Understand the market dynamics and essential dato benchmark your position and to identify where to compete in the future

Table of Contents


  • Executive Summary
  • Definitions 

Market context

  • Smokeless Tobacco Products Market, 2005 & 2015
  • Tobacco Products Market, tons , 2004-2015 

Market size and structure

  • Smokeless Tobacco: Consumption Trends, tons, 2004-2015
  • Per Capita Consumption Trends, Grams Per Year, 2004-2015
  • Tobacco: Market Segmentation, tons , 2004-2015
  • Consumption of Snus , 2004-2015
  • Consumption of Snus (Cans), 2011-2014
  • Breakdown of the Snus Market by Type, Price Positioning, % Volume ,1995, 2007-2012
  • Breakdown in the Snus Market by Price Positioning, Volume, % 2011/12
  • Consumption of Chewing Tobacco 2004-2015 

Production and trade

  • Tobacco: Production Volumes, 2004-2014
  • Imports, Volume , tons , 2004-2014
  • Smokeless Tobacco: Imports by Country of Origin, Top countries, Volume , %, 2014
  • Imports by Country of Origin , Volume, tons, 2007-2014
  • Imports by Country of Origin, Value, €’000, 2007-2014
  • Exports, Volume , tons , 2004-2014
  • Exports by Country of Destination, Top Countries, %, 2014
  • Exports by Country of Origin, Volume, tons, 2007-2014
  • Exports by Country of Origin, Value, €’000, 2007-2014

Taxation and retail price

  • Snus: Taxation Rates, 2005-2015
  • Smokeless Tobacco: Excise Tax Rates, 2006-2015
  • Snus Retail Prices, October , 2014 

Manufacturers and brands

  • Snus: Manufacturer Shares, Volume, %, 2008-2014
  • Shares by Volume & Value, April/May 2009-2012
  • Shares, Long Term Trends, 2008-2015
  • Snus: Premium & Value-for-Money Manufacturer Shares,
  • Snus: Manufacturer Shares by Sector, % , 2014
  • Market Shares (Premium Segment), 2015(1)
  • Market Shares (Low Price Segment), 2011-2015
  • Snus: Brand Shares, 2001-2010
  • Shares (Low Price Segment), %, 2011 & 2012
  • Company profiles 


  • Regular Snus Usership by Age & Gender, 2007-2014
  • Occasional Snus Usership by Age & Gender, 2011 & 2014
  • Prevalence of Daily Snus Use by Region & Gender, Average,%, 2011-2014
  • Total Snus Usership by Gender, 2004-2014 

Operating constraints

  • Operating constraints


  • Retail Structure 

Prospects and Forecast

  • Market Forecasts, tons , 2014-2024
  • Per Capita Consumption, Grams Per Person, 2014-2024 


  • Additional data tables
  • Summary methodology
  • About Canadean

List of Table


Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *