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Skincare Ingredient and Format Trends - US - December 2015

Published By :

Mintel

Published Date : Dec 2015

Category :

Skincare

No. of Pages : N/A

US adults are looking for easy-to-use, functional formats when shopping for skincare products, explaining the popularity of wipes and sheet masks. Brands may also consider a focus on natural ingredients, with charcoal, micellar water, and aloe appealing to consumers. Further success can be achieved by incorporating trends from the Asian skincare market, with unique ingredients beginning to emerge in US product launches.

Table of Content

Overview

What you need to know
Definition

Executive Summary

The issues
Adults allocate most spend toward facial skincare
Figure 1: Share of sales in skincare market, by segment, 2014 (est.)
Adults consider impacts of environment and product usage on the appearance of their skin
Figure 2: Factors impacting appearance of skin, any ranking (net*), October 2015
Skincare usage higher among younger women
Figure 3: Use of skincare products, by gender, age, and race, October 2015
The opportunities
Simple, functional packaging appeals to consumers
Figure 4: Interest in skincare packaging features, October 2015
Incorporating Asian trends into products can help brands to stand out
Focus on natural ingredients
Figure 5: Correspondence analysis of natural ingredient benefits, October 2015
What it means

The Market – What You Need to Know

Most spend allocated toward facial skincare, especially anti-aging
Natural approaches impact market, adults reluctant to try new products
Population of females, Black and Hispanic adults to boost skincare market

Market Breakdown

Adults allocate most spend toward facial skincare
Figure 6: Share of sales in skincare market, by segment, 2014 (est.)

Market Perspective

Adults increasingly stress importance of looking young
Figure 7: Attitudes toward skincare and appearance – Any agree (net^), April 2010 -June 2015
Figure 8: Attitudes toward skincare and appearance – Any agree (net^), by gender and race/Hispanic origin, April 2014-June 2015
Asian skincare trends influence US market
Beauty from within trend extends from vitamins to beverages
In their words
Skincare users reluctant to try new products
In their words
Natural ingredients appealing amid concerns over ingredient safety
In their words

Market Factors

Growth in female population a positive indicator for skincare market
Figure 9: Female population by age, 2010-20
Population growth among multicultural adults could improve skincare sales
Figure 10: US Population by race and Hispanic origin, 2010-20
Aging population may slow market growth
Figure 11: US Population by age, 2010-20
Stabilizing incomes may encourage increased spend on skincare
Figure 12: Median household income, in inflation-adjusted dollars, 2004-14
Spend impacted by race and Hispanic origin
Figure 13: Mean skincare expenditures, by gender and race/Hispanic origin, April 2014-June 2015

Key Initiatives – What You Need to Know

Natural ingredients, easy-to-use formats appeal to consumers
Technology, Asian skincare present opportunities for products to stand out

What’s In?

Natural ingredients like charcoal, aloe popular in product launches
Water-based products, mist sprays offer ease-of-use, hydrating benefits
Easy-to-use formats like sheet masks, dual chamber products simplify routines

What’s Next?

Environmental claims evolve from the brand level to the product level
Asian influence becomes increasingly mainstream, inspires new ingredients
Technology enhances the retailing landscape
Products also benefit from the incorporation of technology

The Consumer – What You Need to Know

A variety of factors impact skin’s appearance
Skincare use is higher among younger women, use of wipes increasing
Consumers research products, consider recommendations
Wipes seen as convenient, opportunities to position as easy-to-use or gentle
Consumers look for functional features in skincare packaging
Packaging innovations appeal to younger consumers
Aloe stands out as a multi-purpose ingredient

Factors Influencing Appearance

Appearance of skin is impacted by both lifestyle and product usage
Figure 14: Factors impacting appearance of skin, any ranking (net*), October 2015
Older adults focus on genetics and environmental factors
Figure 15: Factors impacting appearance of skin, any ranking (net*), by age groups 18-34 and 55+ and household incomes of >$25K and $150K+, October 2015
Black adults less likely to consider role of sun in skin’s appearance
Figure 16: Factors impacting appearance of skin, any ranking (net*), by race/Hispanic origin, October 2015
In their words

Product Usage

Skincare use is higher among younger adults, women
Figure 17: Use of skincare products, by gender, age, and race/Hispanic origin, October 2015
Use of wipes increases as adults seek more convenient formats
Figure 18: Types of facial cleansing products used, April 2010-June 2015
Products used for anti-aging despite declining anti-aging sales
Figure 19: Reasons for using facial cleansing products, April 2010 -June 2015

Purchase Influencers

Younger consumers do research, older consumers stick with what’s familiar
Figure 20: Skincare purchase influencers, by age, October 2015
Black consumers less likely to consider product recommendations
Figure 21: Select skincare purchase influencers, by gender and race/Hispanic origin, October 2015
In their words

Format Perceptions

Wipes viewed as convenient, opportunity to improve perception of gels
Figure 22: Correspondence analysis of attributes by product format, October 2015
In their words

Packaging Features

Consumers seek simplicity, functional benefits in skincare packaging
Figure 23: Interest in skincare packaging features, by gender, October 2015
Younger consumers more interested in packaging features
Figure 24: Interest in skincare packaging features, by age, October 2015
Figure 25: Interest in skincare packaging features, by race/Hispanic origin, October 2015
In their words

Packaging Innovations

Consumers willing to pay more for functional packaging innovations
Figure 26: Interest in skincare packaging innovations, October 2015
Younger consumers interested in packaging innovations
Figure 27: Willing to spend more on skincare packaging innovations, October 2015
Those in urban areas, Hispanics more interested in diagnostic features
Figure 28: Interest in skincare packaging innovations, any (net*), by race/Hispanic origin and area, October 2015

Benefits of Natural Ingredients

Opportunities exist to improve education surrounding ingredients
Figure 29: Correspondence analysis of natural ingredient benefits, October 2015
Men, Hispanics more likely to associate ingredients with specific benefits
Figure 30: Consumers that associate ingredients with cleansing, by gender and race/Hispanic origin, October 2015
In their words

Appendix – Data Sources and Abbreviations

Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations

Appendix – Key Initiatives

Figure 31: Percentage of skincare products containing common ingredients, Jan 2010-Nov 11, 2015

Appendix – Consumer

Figure 32: Types of moisturizers used, by gender, age, and race/Hispanic origin, April 2014-June 2015
Figure 33: Types of facial cleansing products used, by gender, age, and race/Hispanic origin, April 2014 – June 2015

List of Table

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